Transcript 2008Wireless & Wired router - D-Link

DAP-1522 Xtreme N Duo Wireless Bridge/Access Point
Wireless & Router Product Dep.
Sep.12th, 2008
D-Link Confidential
Agenda




Market Analysis, Product Position and Features
DAP-1522 Selling Points
Competition Analysis
Appendix: DAP-1522 Test Demo
 Market Analysis, Product Position and Features
Market Analysis
 Opportunities/ Market Trend
 Demand to home entertainment is more and more popular.
 ISPs in USA are promoting HDTV and multi-room service*.
 IPTV continues growth trends*
 US Market of IPTV in E/2007 is up to 1.5M subscribers.
 EU market of IPTV in E/2007 is up to 5.7M subscribers.
 Asia market of IPTV in E/2007 is up to 3.9M subscribers.
1,400
1,200
Thousand Units
1,000
800
600
400
200
0
1Q05
2Q05
3Q05
North America
4Q05
1Q06
Western Europe
2Q06
Japan
3Q06
China
4Q06
Taiwan
1Q07
Asia Others
2Q07
3Q07
4Q07
RoW
* MIC : 2008 IP STB shipment & Trend/Taiwanese IP STB Shipment Volume by Shipment Destination, 1Q 2005 - 4Q 2007
DAP-1522 Position
 Target Market
 Home/SOHO users
 Demand to high-speed wireless network access at home is higher, including
multiple Ethernet enabled entertainment devices (PCs, game console, media
players, etc).
 Product Position
 DAP-1522 can be simply position as a Wireless Bridge to upgrade original
wired or 11a/g wireless network to 11n wireless network with easy setup.
 DAP-1522 can also be position as a Wireless Media Bridge to provide highperformance wireless streaming for multiple HD video & multimedia devices at
home.
DAP-1522 Features
 Dual band Wireless N AP& Bridge
 11n 2.4/5GHz selectable Access Point/Bridge
 WPS for easy configuration
 Connect additional TV set-top boxes without extra cabling
 Support IGMP snooping
 Handles multiple HD video streams wirelessly
 Conserve energy with Green Ethernet technology
 Green Ethernet for efficient energy consumption
 QoS and Traffic Manager to prioritized traffic
 Advanced QoS - Priority by LAN port and protocol
 Traffic Manager - Keep wireless network running efficient
 DAP-1522 Selling Point
Selling Point1 - Add Wireless Ability to Your Home Network
 Friendly upgrade your old, perfectly working wired router.
 Get rid of the inconvenience caused by wire.
 Install & Setup network with one “Click” (D-Link WPS).
Notebook
Wired Router
Handheld WiFi Device
VOIP Phone
NAS
PC
Selling Point2 - Reduce the Dead Spot in Wireless Network
 Eliminate the wireless
dead spots with new
wireless technology
(802.11n draft 2.0).
 Improve the coverage &
performance to user’s
original wireless network.
Selling Point3 - More Options for User to Select Suitable Wireless Signal
 Provide perfectly suitable wireless signal to different application in home
environment.
 2.4GHz band for data handling, like email checking & web surfing.
 5GHz band for HD movies and other media streaming.
Selling Point4 - Preferable device to bridge the Home ethernet-enabled devices
to Wireless
 Preferably provide wireless ability to multiple wired home devices, including NAS
devices, game console & STB.
 Transfer data at speeds up to 10x faster than 10/100 fast Ethernet.
Bridge for NAS and Gaming device
Connect to set top box for video streaming
Selling Point5 - Enjoy Smooth TV Entertainments Wirelessly
 Give user the freedom to enjoy TV anywhere at home without wires
required.
 Support up to 3 HD TV files simultaneously.
 All HD TVs user played receive high-quality, flicker-free signals.
Bridge mode
Click !
No Snowing!
Switching channel smoothly.
AP mode
Internet
Selling Point6 - Green Ethernet for Power Saving
Achieving a total power consumption less than competing products.
Cutting power consumption when the network cable is disconnected from LAN.
Power Consumption
Intranet
Intranet
Normal AP
Normal AP
DAP-1522
Selling Point6 - Green Ethernet for Power Saving
 World's first dynamic detection of cable length and dynamic adjustment of
power required for the detected cable length.
20m
30m
50m
20m
30m
50m
Power Consumption
Normal AP
Power Consumption
Selling Point6 - Green Ethernet for Power Saving
Green Ethernet Benefits
Green Ethernet Enable
WLAN Enable
WLAN Disable
4 LANs Link Down
2.6
2.25
4 LANs Link Up
3.15
2.7
4 LANs Active (Ixia)
3.15
2.7
WLAN Enable
WLAN Disable
4 LANs Link Down
3.65
3.2
4 LANs Link Up
3.95
3.5
4 LANs Active (Ixia)
3.95
3.5
Green Ethernet Disable
•1. AC Power saving is up to 28% when enabling Green Ethernet and link down on LAN.
•2. AC Power saving is up to 38% when enabling Green Ethernet and turn off wireless.
* Green Ethernet function enabled by default
Power Saving up to 28%
if LAN port link down !
Power Saving up to 38%
if turn off wireless !
Selling Point6 - Green Ethernet for Power Saving
Power Consumption Test Plan and Topology
AC Input
WLAN
110V/ 60Hz
Programmable AC
Power Source
220V/ 50Hz
Power Adapter
LAN
PC1
PC2
PC3
AC Power
Consumption
PC4
Test Requirement
Ethernet Cable
D-Link Standard 1.5 M cable
Server
Acer TM6492 Notebook, Centrino-Duo2.0 GHz, 2 GB DDR2-RAM,
OS: Windows XP Pro + SP2
Test tool
Ixia 1600 Traffic Generator: packet transmission is initiated at all
ports
Power Supply GPS-1830D, Voltage is 5V
Selling Point7 QoS and Traffic Manager
Prioritize the traffic by LAN Port
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Selling Point7 QoS and Traffic Manager
Prioritize the traffic by LAN Port
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Port3
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Selling Point7 QoS and Traffic Manager
Traffic Manager- Reserve your bandwidth for your purpose
Competitor’s AP
P2P
Video
Streaming Netsurf
DAP-1522
P2P
Video
Streaming Netsurf
 Appendix: DAP-1522 Test Demo
DAP-1522 Test Demo-HD Streaming
PC Client 1
PC Client 2
PC Client 3
VCL server PC
DAP-1522
DAP-1522
Root AP
Bridge
•Above test was conducted in an office with dozens of APs around.
DAP-1522 Test Demo-HD Streaming
Test Tool:
Chariot 5.4, VLC media player
Test Environment:
• APUT DAP-1522 x 2: Make a Bridge connection
(1).Channel=149
(2).Channel Width: 40 MHz
• VLC Sever:
It connects to Root AP (DAP-1522 @AP mode)
• PC clients.
PC1 Client:: connects to Bridge (DAP-1522 @ Bridge mode)
PC2 Client:: connects to Bridge (DAP-1522 @ Bridge mode)
PC3 Client:: connects to Bridge (DAP-1522 @ Bridge mode)
•
Digital HD streams.
M1: HD (20 Mbps)
M2: HD (20 Mbps)
M3: HD (20 Mbps)
•Above test was conducted in an office with dozens of APs around.
DAP-1522 Test Demo-HD Streaming
Test Procedure:
1. Enable IGMP snooping on Root AP.
2. VLC server send M1& M2 & M3 media streams sequentially to VLC client.
3. PC1 join M1 multicast group and receive media streams.
4. PC2 join M2 multicast group and receive media streams.
5. PC3 join M3 multicast group and receive media streams.
6. All media must run smoothly
Test Scenario:
1. Test with LOS but different distance.
2. distance: 5m, 20m, 40m
3. 3 concurrent 20Mbps MPEG HD streams with multicast .
4. Measure throughput based on different distance.
5. Record the AP quantity around.
Test Result:
•Above test was conducted in an office with dozens of APs around.
DAP-1522 Application-IPTV Streaming
xDSL
DAP-1522
DAP-1522
AP mode
Bridge mode
•Above test was conducted in an office with dozens of APs around.
DAP-1522 Application-IPTV Streaming
DAP-1522 Application-IPTV Streaming