Transcript Selling an Idea or a Product

The Internet for Business
Alex Khassin
am.net, division of
AM Computers
The Big Questions:
 What’s
in it for you?
 How do you go about “getting onto the Net”?
 What does that mean, anyway?
Introduction to the Internet
 Internet
is a worldwide network of
computers and computer networks
 TCP/IP is the binding protocol (language)
of the Internet
 Servers
(Hosts)
 Clients (Browsers)
What Can the Internet Do for
My Company?
 A leading-edge
corporate image
 Improved service for current customers
 Increased visibility
 Market expansion
 On-line transactions
 Global information distribution at extremely
low costs
E-Mail
 Lowest
common denominator
 50-million users worldwide!
 All e-mail programs can:
 Create
and send electronic messages
 Retrieve and read incoming messages
 Reply to, save and print messages
 Forward messages to other users
E-mail, continued
 Mailboxes
are stored on a mail server
connected to the Internet 24-hours a day
 Your computer does not have to be on. You
just check your mailbox as often as you
want
 Your e-mail looks like:
 [email protected]
or [email protected]
E-mail, Advanced Services
 Auto-responders
([email protected])
 One-to-many mailing list
 An unmoderated list server
 Moderated List server
Newsgroups
Tens of thousands of newsgroups
 Unknown anonymous, non-trackable audience
 Messages are NOT delivered into your mailbox.
They just wait to be read on a news server
 Threads
 Newsgroup Address looks like:

 comp.sys.mac.misc
 alt.sex.discuss
or
Newsgroups’ business uses
Prospecting and retaining customers
 Market research
 Crisis control and prevention
 Building relationships
 Publicity
 Developing an expert image

World Wide Web
Multimedia + Hyperlinks = Hypermedia
 Graphical, easy-to-use -- Surfing
 Web site is a collection of Web pages
 Home page is the front page of a Web site
 Uniform Resource Locator (URL):

 http://www.am.net/am/reasons.htm

Static sites vs. Dynamic sites linked to corporate
databases
What Can a Web Site Do for
My Company?
 Provide
an information system for employees,
customers and affiliates
 Allow access to on-line product documentation
 Publish electronic journals and periodicals
 Showcase all types of artistic works
 Sell products and services on-line
 Conduct market research & collect customer data
What Else Can a Web Site Do?
 “Virtual”
showroom
 Deliver your product instantly right on the
Internet (for software and information)
 Take orders from customers online
 Track shoppers and purchasing trends
Internet Business Benefits
 Target
a defined customer group with
precision and develop continuing dialogue
 Transact business electronically and at a
lower costs
 Communicate directly with end-users or
direct them to the nearest dealer
 Act quickly by adding products and
changing selling propositions at a moment’s
notice
Business Benefits, continued
 Track
the sales interaction, steps and results.
 Keep an eye on the competition.
 Create responsive dialogue with customers.
 Distribute software and information
products quickly through e-mail and file
transfers.
Internet Cuts Costs
 Deliver
your product literature with no
printing costs and no space constraints
 Provide new product release information in
a timely manner at low cost
 Obtain direct feedback about your products
and services, to prevent litigation and
improve product/service design
Cost Cutting, continued
 Streamline
your procurement procedures
 Shrink product development cycles
 Conduct inter-company and intra-company
collaborative engineering
How Do You Get Started?
 Levels
of involvement:
 Access
to the Internet but not presence on the
Internet (i.e. no Web site)
 A Web site but no access at the office
 Both a Web site and access to the Internet
Presence on the Internet
 Have
your own Web Server located on your
company’s premises
 Have your own dedicated (for your Web site
only) Web Server “co-located” on an
Internet Service Provider’s premises
 Have your Web site “hosted” by an Internet
Presence Provider
 Virtual
Web Server Hosting
Access to the Internet
 Levels
of Access:
 Having
no or extremely limited access
 Having access to the Internet on only one or
very few computers in your office
 Having your internal network be part of the
Internet -- every computer has access to the
Internet
 Routers,
gateways, firewalls
Access, continued
 Links
to the Internet:
 Dial-up
(part-time)
 Dedicated (full-time)
 Required
 ISDN
for in-house Web Server
(10 times faster then a modem)
 Frame Relay (variable speed from 10 times
to 100 times faster then a modem (T1) )
Who Do You Go to for Internet
Services?
 Commercial
Online Services
 America
Online, CompuServe, Microsoft
Network, Prodigy
 Internet
Service Providers (ISPs)
 Internet Access
Providers (IAP)
 Internet Presence Providers (IPP)
 Web
Designers, Internet Programmers, etc.
 An Internet Services Company
am.net - an Internet Services
Company
am.net can assist you in any and all aspects of the Internet.
Through partnerships with the leading experts in their
respective fields, we have gathered under one roof a onestop source of Internet solutions. We can consult you on
the best Internet (and Intranet) strategies for your
company, connect your company (with however many
locations) to the Internet, design and host your Web site,
or integrate a Web server into your in-house computing
infrastructure, and develop and implement an Internet
marketing strategy for your company.
Copyright 1997 by am.net
am.net, a division of AM Computers
The Internet Services Company
1040-B N. Dutton Ave.
Santa Rosa, CA 95401
1-800-579-2018
(707) 579-2010
http://am.net