Transcript The Future of Unified Communications

The Future of Unified
Communications
Jim Greenway
VP, Marketing, U4EA
• UC Definition
• SMB a Large Opportunity
–Market for UC in SMB
–Examples
•Conclusion
What Exactly is UC?
Unified Communications
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UC Description and Market Direction
• Unified communications (UC) offer the ability to significantly
improve how individuals, groups and companies interact
and perform. UC enables multiple communication channels
to be coordinated.
• Key technologies include:
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Internet Protocol (IP)-PBX,
Voice over IP (VoIP), presence,
E-mail,
Audio and Web conferencing,
Videoconferencing,
Voice mail,
Unified messaging and instant messaging (IM).
• Gartner expects many barriers to slowly be resolved and
that, in 2008, UC will enter an early mainstream adoption
phase globally.
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SMB Market Size – United States
• SMBs spend $34.4 B on telephone bills
each year
– There are roughly 8 million SMBs with an
average of 6.63 lines
– The average bill is $55/month/line
• SMBs spend $22.7 B on wireless each
year
– 83% of SMBs use wireless phones
– The average wireless phone bill is
$56/month/subscriber
U4EA Technologies
Source: IDC 2006
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SMB Market Growth Opportunity
Advanced Data and Voice Applications
Applications
Data
Telephony
U4EA Technologies
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SMB Hosted Unified Communications Resonates
SMB Customers Need:
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Capital outlay replaced with operating
expense and low upfront investment
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Flexibility in adding new services
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Outsourced complexity and technical staff
with single point of contact
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Ease of adding additional capacity

Simple means of supporting remote access
and nomadicity
The SMB is looking
for…Business Made Simple…
It is an economic decision
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Carrier Hosted Unified Communications
Value Proposition to SMB
Powerful “Single Service” Bundle
Service Provider
Infrastructure
Softswitch
Advanced UC
Server
• Retain existing desktop client & centrex
telephone while supporting new
multimodal communications
Simple Outsourcing of Equipment and
associated capital costs
• Focus on core business not telecom/IT
Convenient “One Stop Shopping” for
both telecom and IT services
NAT
• Enjoy service reliability via Service
Provider SLA
SMB UC
Expanded Access to Desktop
SIP
Phone
Unified
Comm’s Client
• Meet the needs of a distributed nomadic
workforce with OC VoIP and
telepresence availability
U4EA Technologies
Complete Outsourcing
Opportunity
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Key Challenge is the WAN Access
Enabled by a Single Edge Device – The MSBG
Call Server/Softswitch
PSTN
Gateway
Carrier Network
Local
PSTN
Switch
Application
Server
WAN or
Public Internet
MSBG: SMB Hosted
Services Made Simple
Separate Elements
Multiple
Network
Elements
1
Router
2
Firewall & IDS
& VPN
3
Ethernet
Switch
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QoS/BW Mgt.
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VoIP G’way
SIP Phones
MSBG
SIP Gateway
SIP Phones & Soft Clients
Simplicity
via
Integration
SIP Soft Clients
Traditional CPE Paradigm
U4EA Technologies
Laptop
PC / Workstation
Hosted SMB
CPE Paradigm
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MSBG as a UC Gateway
Enterprise or VoIP
Service Provider
Application
Trunking Servers
Gateway
Media
Server
Softswitch
with
SIP/MGCP
OCS Server Mediation Server
IP Network
PSTN
MSBG Funcitionality
(survivability and
emergency calls)
• Bandwidth Management w/QoS
• SIP/MGCP Session Controller
• T1/E1/PRI or POTS Voice Gateway
• Router, NAT, Firewall
T1/E1/PRI/ADSL
or Ethernhet
PSTN
Phones
SMB or Branch Office
Legacy PBX
T1/E1/PRI/FXS
UC Stations
PCs and Servers
PBX phones
U4EA Technologies
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The Future of Unified
Communications
Jim Greenway
VP, Marketing, U4EA
SMB Looks Like a Large
Unified Communications
Opportunity!
Thank You!