Transcript Presentation

Profit from Telecom & IT
integrated strategy
Theme
Why telecom and IT
strategists must pursue
integrated service
delivery through 2010
and beyond
Agenda
• Powerful market dynamics drive integration in
the telecom and IT services industry
• What is integrated service delivery?
• Actions to consider to meet the new
integrated service delivery reality
• Powerful market dynamics drive integration
in the telecom and IT services industry
• What is converged service delivery?
Increased competition
•
Fixed telecom players move
away from less profitable
commodity services to offer
managed or outsourced
network services with IT
integration
•
IT players have invested in
resources to encourage
their customers to hand
over portions, or all their IT
work — Outsourcing, but
also telecom networks
•
Equipment vendors are
targeting the end-user
market directly with both
products and professional
services
How big is the market opportunity?
Worldwide IT Spending Forecast (Billions of U.S. Dollars)
IT Spends
2009
2009
2010
2010
Spending Growth (%) Spending Growth (%)
Computing
333
-12.5
353
5.7
Hardware
Software
221
-2.1
232
5.1
IT Services
777
-4
821
5.7
Telecom
1,892
-3.4
1,988
5.1
3,223
All IT
-4.5
3,394
5.3
Source: Gartner (April 2010)
Shift in customer needs
•
Broadband access (DSL, cable, Wi-Fi, FTTH, GPRS, UMTS)
– Opened up the office by converging work and private life
•
Access anywhere
– End users want access to their communications services from many places in
real time
•
Quality of service
– Providers need to satisfy end users’ need for high and consistent quality of
service globally for both telecoms and IT systems
•
Focus on low cost and TCO in the enterprise market
•
Align converged ICT functionalities with business objectives
– More efficient network management, increased employee productivity,
enhanced customer service, and improved business processes
• Powerful market dynamics drive convergence
in the telecom and IT services industry
• What is integrated service delivery?
The disconnect between business requirements and
ICT deliverables
Business objective
Business process
What business wants:
Expand market share
What business measures:
New customer revenues
What ICT delivers:
Network bandwidth
Network
Server
Desktop
Storage
Device connectivity
Apps
Server uptime
Capacity utilization
Application availability
Technology silos
IT and telecom technologies are maturing to finally enable and
meet business demands
• IT and telecom service management merge, creating a unified process
perspective
• IP everywhere enables traffic-agnostic communication
– IP to become the all-encompassing standard for all communication
across LAN and WAN
• Consistent global end-to-end management finally becomes possible
– Technology has advanced to provide true end-to-end views of IT, telecom and
business services
• Standardization enables plug-and-play service provider selection
– Standardization of processes and traffic platforms allows the creation of
service building blocks
– IT departments evolve into service brokers
Integrated service delivery*
Digital Business
Architecture
Global delivery
model
Global in
scope
Provideragnostic
Integrated IT
management
Converged
service
delivery
Voice
Mobile
Transactions
Effective and
efficient
business SLAs
Traffic-typeagnostic
Data
Video
Collaboration
Unified
communications
* Delivery of IT and telecom services via coherent and transparent mechanisms that help
manage the underlying resources end to end, regardless of their physical location
Expected outcomes from integrated service delivery
Business benefits of
integrated service
delivery
• Price transparency
• Resource flexibility
• Service quality
Market impact of
integrated service
delivery
• Price reduction
• Competition
• Consolidation
Profit from Tata Tele
Integrated Enterprise
Services
Tata Tele Integrated Enterprise Services
A different world of communication, redefining professional customer and personal
communication space for an organization with a new economic model. It enhances and
sustains productivity, increases customer centricity and creates long term value.
Productivity and Improved Economics
Customer Centricity
Network Virtualization
Integrated Telecom Services
Customer Facing Solutions
Employee Friendly WAN
13
Integrated Telecom Services
• Ubiquitous communication through
complete hosting of telecom infrastructure
and provisioning of voice, data and video
services
• Managed mobility for employees
• End to end ‘Enterprise Quad-play’ –
Connectivity, Voice, Hosting & Mobile
Internet
• Multi service SLAs with reduced telecom
expenditure through reduction in telecom
asset ownership and bulk rebates.
14
Unified Communication: The Converged Communication
PSTN
UC Server
IP-Phones
Mobile
Legacy
Phone
IP
One user experience for IM, presence and business-grade
telephony
Convergence of desk phone & computer
Enriched multi-modal interactions
Simple click to call
Office & exchange integration
PC
Office
Communicator
Active
Directory
Mobile
Client for IM
Single directory (AD) across solution
Reuse existing investment & infrastructure
Ease of deployment through simple software integration
Extending reliability to unified communications
Multimedia Conferencing
PSTN
Mobile
IP
UC Server
l
Multi Media
Conferencing
SIP
Network
Legacy
Phone
Microsoft OCS
2007
Active
Directory
• Single unified client for IM, presence & conferencing
• Seamlessly enrich IM session to voice and video
conference
• Easy to use, reservation less & always on
• Add parties for 3-way conferencing
• More effective collaboration & quicker time to
decision
• Supports remote/mobile workers and geographically
distributed teams
IP-Phones
Office
Communicator
&
Live Meeting
Console
• On premise solution reduces cost with
increased functionality
• Rich chairperson security controls
• Simplified deployment with single client and
consistent user experience
• Leverage investment: IP-PBX, OCS, Active
Directory and conferencing
One Number Access and Toll Free
Designed to handle customer calls efficiently with built in
redundancy
• Comprehensive solution designed on IP backhaul and
auto-switching technology enabling access to
centralized or de-centralised call centre across India.
Solution Features
• Single number across the country.
–
•
Cost-effective
–
–
•
Customer can select uniform 8 digit number.
Call volume and bandwidth charging options
Local call charges to end customer/enterprise accessing
call centre.
Scalability & Redundancy
–
–
Minimum lead time requirement for additional roll-out.
EBS 1800 service provides a variety of benefits that can
help in providing hassle free access to privilege
customers:
We can design the solution with most
optimal bandwidth utilization to
offer savings on enterprise existing
network
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SMS based solutions
• Push & Pull SMS
• Online customer satisfaction survey
• Wakeup alarm to customers
• Communication of schemes and promotion
• Dissemination of information to employee
Enterprise Integrated Services
Central Hosting of
all platforms – PBX, IT
application servers and
video services for
enterprises
5 Digit Voice Dialing
across all Jet fixed
and mobile phones
Tata Indicom Data Center
An integrated telecom service
provider can deliver 20% - 30%
savings by seamless migration
to one network.
Tata Tele
MPLS Backbone
•IP Telephony
•Video Conference
•Mobility
•Application
Corporate Office
Data Communication
Fixed Mobile
Convergence
• Mobile Extension
• Parallel ringing
between extension
& mobile phones
•SAP on Mobile
•Office mails on
low cost mobiles
Branch Office
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Unified Data Network
Access Designed To Micro
Level
Corporate
Office
Metro Location
MPLS
(Port)
MPLS
(Port)
TTSL IP
Network
Access
through
CDMA
Public Kiosk
MPLS
(Port)
MPLS
(Port)
Internet Gateway
Mobile
Worker
Local Access –
Radio Link
Branch Office
Town Location
Data Center
We can manage enterprise WAN data
network, DC sites anywhere and
everywhere with most
economical architecture
Secure Wireless Access through TTSL MPLS Cloud
Application access over cloud without going through public Internet secures application and data.
Architecture – RW with MPLS
MPLS PE
Router
MPLS PE
Router
Radio tower
PDSN
MPLS PE
Router
Router
MPLS P
Router
AAA Server
BSC / PCF
Router Firewall Backend
servers
LNS
Leased Line
MPLS PE
Router
TTSL MPLS
Cloud
MPLS PE
Router
BSC / PCF
Radio tower
MPLS PE
Router
Router Firewall
Backend
servers
Network Virtualization
•Traditional Enterprise Network
•Virtualized Enterprise Network
Control
Traditional features as hygiene
Security
Multi-modal access
Performance
Application labeling
Scalability
Manageability
Bandwidth On-demand
Multiple network consolidation to
single service provider
• Network Virtualization is a cohesive, extensible architecture that allows customers to logically
partition their network infrastructure.
• Network Virtualization simplifies network operations by enabling customers to securely share a
common network infrastructure between groups of users, applications and devices.
Network Virtualization: Building Blocks
Access Control
Branch/Mobile
Employee
CPE
Enterprise # 1
CPE
Enterprise # 2
Authorize office clients
(office LAN) into VLAN
created on access edge.
Mobile office - Establish
dual authorization
through service provider
authorization server and
then customer’s server
Services Edge
Data Center
Path Isolation
WAN
MU
X
PE
VRF
VRF
IP/MPLS backbone
EOSDH RING
MU
X
PE
VRF
VRF
VRF
VRF
VRF
VRF
VRF
PE
PE
Look for a service provider
with Dual Plane and Dual
POP MPLS architecture with
at least 6 CoS
Partition traffic over Layer 3
Isolate traffic over Layer 3
partitions
Map Layer 3 isolated path to
VLANs in Access and Service
edge
Data
Cente
Enterprise
#1
r
Data
Cente
Enterprise
#2
r
Internet
Isolate application
environments through
shared and dedicated
servers.
Managed firewall and
security services
Look for a service provider
with network presence
across most data centers in
India
TTSL has implemented Next Generation IP network to deliver
world class enterprise data services
MPLS integrated with high speed mobile VPN Road-warrior across a single secure
network
Bandwidth optimization to suit varying application requirements for cloud and
captive applications
Remote mobile VPN roaming access for connecting to private and public clouds
improving employee productivity
Complete WAN outsourcing including routers to reduce network management
overheads
‘Enterprise Quad play’ with enterprise voice, data, hosting and mobile applications on
single IP network ensuring seamless migration to virtualized environment
Thanks