Transcript Through Partner Marketing Project Kick Off Presentation

Convergence: Smart Phones
Johannes Klein
Architect
Mobile and Embedded Devices Product Group
Microsoft Corporation
Agenda
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Market Overview
Technology Trends
Grand Challenges
Push E-Mail
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Embedded and Mobile Device Market
Res Gateway, 4
WLAN Access, 5
IP Phones, 8
(1.4 Billion Units)
Digital Cam, 11
Thin Clients, 11
POS, 12
PVR, 18
Set Top Box, 26
Phones
494mm
DTV, 38
Printers, 40
PDA, 79mm
100
DVD, 41
80
DSC, 41
Compressed Audio,
207
Automotive, 80
63
Cable/DSL, 85
Other, 206
x2
x3
4
45
28
13
*Filtered by 32-bit MMU CPU
2002
2003
Source: IDC – 2003, Morgan Stanley – 2002, Microsoft Analysis
2004
2005
2006
2007
2008
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Market Growth in Connected Devices
Smart Devices taking off
Worldwide Mobile Device Shipments (Gartner based)
120
103M data-centric
devices will be
shipped by 2007
100
80
36M PDA and PDA
phones will be sold
in 2007
60
40
20
0
2001
2002
2003
2004
2005
2006
2007
12.1
13.4
12.1
13.4
15.7
18.3
20.2
PDA Phones
1.2
1.8
4.4
7.4
10.9
13.6
16.3
Smart Phones
1.9
4.0
11.0
19.0
31.8
47.8
66.9
PDA
Source: Gartner, Microsoft Estimates
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Yesterday’s Hardware
• First generation smartphone prototypes were
considerably larger and heavier than “less
smart” devices
• Battery life was 12 hours
• Cost was prohibitive
• Chipset integration was non-existent
• 8 Mbytes flash, 4Mbytes RAM
• 9600 bps circuit switched data connection
Prototype Smartphone device
demonstrated by Bill Gates at
Telecom 99 in Geneva.
189 cc volume
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Today’s Hardware
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No size premium over regular cellphone
Modest cost premium over regular cellphone
>200 hours battery life
Integrated camera
Built on specialized chipsets
64M flash, 32M SDRAM
Packet data connections 30-50kbps
Orange C500
<85 cc volume
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Hardware By 2010
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Devices of the future will support many wireless standards throughout the world
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Falling memory costs will fuel increasing storage on the device
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128MB - 256MB will be common in 2007
1” Hard drives will provide 20+GB for demanding users
Silicon integration will continue at rapid pace
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2.5G, 3G, WLAN, BT, aGPS, DVB-H
Location awareness will become pervasive
Television on the device will become a mainstream app
Devices will keep shrinking
2.5 GHz core CPUs
System wide power < 1mW / MHz
Battery life improving 15-20% annually by enabling larger cell sizes
Increasing processing power and HW architecture improvements will permit:
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Real time video encode with camcorder quality
Improved camera quality 3 MPixel + optics, dedicated cameras are niche
8+ hours of TV viewing on the device
Gaming performance > 10M polygons/sec (Xbox is currently ~60M)
Video playback approaching HD quality
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Digital Content Trends
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Video today is where audio was five years ago
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In 1999, 12.8 percent of U.S. Internet users reported having at least one MP3 file on their computer
In 2004, 13 percent of U.S. Internet households report having at least one video file on their PC that
is more than 150 MB
Digital photos adoption rates are exploding
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In 2003, 118.5 million digital images were captured, shared, and received (prior to the emergence
of camera phones).
41% of digital photo enthusiasts have more than 1,000 photos stored in the “My Pictures” folder on
their PC
Capturing television content on the PC is on the rise
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25% of US HH will own a DVR in 2007
51% of online users are interested in recording PC-based television shows for later playback
Mobile phones are impacting these trends
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Mobile phone users will download nearly 49 million games in 2004.
53% of mobile users want the ability to take pictures.
25% of PDA users are interested in à la carte music downloads to their PDA.
45% of mobile phone users want the ability to view videos on their device
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Networking Conclusions
• Multiple radios are already a fact of life
• 3G is moving to mainstream globally
• Relative to 3G, WiMax, Wi-Fi, and UWB are complementary
technologies
• Increasing momentum around VoIP in both
– consumer and enterprise
– P2P and SIP
• Seamless roaming across network types and QoS are key
enablers
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Wireless Network Technologies
Throughput
500mbps 100mbps 11mbps
UWB
WiFi
BT
NFC
HSDPA
Zigbee
500kbs 50kbs
WiMax
3G
10m
100m
10km
Range
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Changing Landscape of Mobile Industry
Voice
Voice + Data
SIM
PIM+
2G/2.5G
3G+
CircuitSwitched
All-IP Network
PC
PC3
Convergence of Mobile,
Internet and PC
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Convergence
Communication
Interchange of
thoughts, opinions or
data, synchronously or
asynchronously, by any
available means
Computing
The procedure of
calculating; determining
something by
mathematical or logical
methods
Control
To handle and cause to
function
Voice Calling
Email
Messaging
VoIP
Authentication
Services
Management
Connection Management
Entertainment
Remote Control
SDR
LBS
Micropayment
NET CFv2
Authorization
UWB
P2P
4G Roadmap
Wi-Fi
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Grand Challenges
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Device constraints
Communication
– Seamless network to network roaming
– Adaptive intelligent connectivity
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Computing
– Rich integrated services
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Search via location, context, profiles
– User Experiences
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Control
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Identity
Management
Enterprise Access
Controller access (locally or remotely)
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Battery power
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Footprint
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Cost sensitivity
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Display size
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Limited input
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Multiple radios
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Divergent infrastructure
Innovation
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Case Study: Push E-Mail
•Wireless WAN – Enterprise Connectivity
•Enterprise IT – Management and Security
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RIM Architecture
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Integrated Mobile Devices
AD
SUS
IP over GPRS/ CDMA
SMS
Management
LOB
(
Internet
Exchange FE
Intranet
Mobile
Operator
DMZ
LCS
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Summary
Smart Devices
New Wireless
Communication
Connected Infrastructure
Systems
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Pen
SPOT
Smartphones
PDAs
Tablets
Portable media
• 2G/2.5G/3G
• UWB
• WiFi
• WiMAX
• SDR
Rich Interface and
Experiences
Emerging
Applications
InformationDriven Software
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Office
LOB
Media
Gaming
Messaging
VoIP, P2T
Location
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Example Projects
Cell Phone
Public UMTS
Networks
TV
Web
Pads
Digital Video
Camera
Office
Public
GPRS
Networks
multiple network islands
WLAN
IP Backbone
Security
HiFi Audio
Home
WLAN &
UWB
Phone &
Voicemail
Video
Conferencing
Pocket
PCs
Games
WLAN &
WiMAX
Auto PC
Internet
Wireless Home
ProFITS: Seamless Roaming
Internet
Internet
101
Bus Stop
Firewall
206
Gas Station
Inter-radio
Enhancement
(Internet TAP)
Intra-radio
Enhancement
Mesh Router 7
EXIT
90
Mesh Router 5
Mesh Router 2
Extension
Mesh Router 3
Mesh Zone
Mesh Router 1
Mesh End Device
ShareNETS: CCN for multi-radio networks
End Device
(Guest to Router 1)
Wireless Community HPTS
Mesh2005
19
Services and Applications for Mobile Users
• Seamless media
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Scalable media compression and transmission
Smart media sync
Seamless media delivery
Video/TV over pocketPC/smartphone
• Collaboration
– VoIP and Push-to-talk over free radio
– Multiparty conferencing
– Peer-to-peer/ad hoc communication
• New applications over mobile devices
– Mobile search and browsing
– Mobile transportation assistant
• Entertainment for mobile devices
– Mobile gaming, cartoon
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Example Projects
Mobile Browsing and Search
Multiparty Conferencing
SmartPhlow:
Transport
Assistant
Seamless Media Delivery
Media SPA: Smart Media Sync
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Agenda
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Market Overview
Technology Trends
Grand Challenges
Push E-Mail
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