Transcript Presentation

Presented by
See Chun Yan
CEO, mBit Pte Ltd
Who is mBit?
• Singapore-based mobile service provider established in Apr 2007 as a
mTouche company
• Early pioneer in advanced P2P mobile services with strategic
partnerships with top IP Multimedia Subsystem (IMS) vendors
• To address the problems of digital content distribution to mobile
and increase ARPU for ad and content sales
• Provide P2P Search Advertising and File Sharing service on
Nokia S60 3rd ed and Java MIDP 2.0 enabled devices
• Focus on Asia market where Mobile is King
– 2H 2008: Malaysia, Indonesia, Singapore, Philippines
– 2009: China, India, Korea, Japan and US
Confidential
Our Vision
To become the
P2P content search and
distribution network
that transfers Large data
Securely and Reliably across
any IP-based devices and
networks to leverage on
Fixed-Mobile Convergence
Confidential
Trends & Problems
• Device multimedia capabilities with better/faster camera, storage and
network but MMS is limited to max 300kb and user-generated content in
device is difficult to distribute with interoperability
• Phone manufacturers and operators storefront offers download of fulllength Songs, TV Shows, Movies but wireless transfers may not be reliable
• Digital and P2P distribution of large media content reduce time to market
and is more viral but worry about copyright and consumers want it free or
cheap
• Network operators pushing data services with aggressive pricing models
but lack of compelling services with right business models causing users to
bypass operator network
• Advertising/sponsorship becoming important for mobile services but need
high volume before seeing significant revenue
Confidential
Trends & Problems
Published on FierceMobileContent (http://www.fiercemobilecontent.com)
Mobile operators face peer-to-peer pressure
By Jason
Created Jun 27 2008 - 10:20am
User-generated content looms as a source of serious discontent for mobile
operators according to a new study released this week by market research firm
Pioneer Consulting. Noting that a significant percentage of multimedia content
on mobile handsets is either user-generated or just stored on the device,
Pioneer reports that a growing number of subscribers are now exploiting
alternative technologies like Bluetooth, WiFi and WiMAX to effectively bypass
operator networks when sharing their content with friends, family and social
networking contacts. The study suggests subscribers who circumvent the
traditional content value chain could rob operators of as much as $16.4 billion in
potential annual revenues by 2012, more than a quarter of the projected total
revenue for the year in question.
Confidential
Common Qns from End-users
• Must I sign up a separate account on Flickr or Youtube?
• Can I control who I share the file with friends in other operators or
countries and see what they share with me?
• Do I have to upload 100 times for 100 friends?
• What happens if the network gets disconnected while I am downloading?
Would I have to pay again?
• How much do I have to pay for service or data access? Is it FREE?
• How long will it take to download a movie to my 16gb hdd over HSDPA or
WiFi?
Confidential
Solution Overview
Key features of mBit mobile app
– mbit protocol to help resume uploads/downloads if disrupted, enables many-tomany sharing with security and privacy
– P2P Search with keyword-sensitive Ads between users on mobile and PC
– P2P File Sharing of any file types with private groups
– Address copyright issues through DRM, filtering and tracking
– Support IMS (IP Multimedia Subsystem) for more advanced services such as PoC,
IM and Presence
¥
Download
Activation
€
€
£
$
$$
Confidential
€
$
Billing
Scenario of how
super-distribution
works
£
$$$$
mBit – P2P Search & Sharing
Confidential
Use Case - Private Group Sharing
2. Joyce sends a notification
message to her girlfriend group
3.Lisa & Gloria receive
the sharing notification.
Lisa downloads the photo
1. Joyce shares her
boyfriend’s photo with keyword
tags. Update server
Joyce
Group Share
mBit Server
4. Five mins later, Gloria
also downloads the photo
5. Establish Connection
mBit Proxy
6. Transfer content
Confidential
How mBit Differentiate
• P2P Search in mobile social networks instead of web pages with
targeted keyword advertising
• mbit protocol optimised for mobile to ensure reliable/secure
download/upload transfers between peers and caching to reduce
latency, provide redundancy & interoperability between different
operators/networks
• Open architecture with SDKs for mobile devices and HTTP/XML APIs to
mBit server to utilise mbit protocol
• Reduced time to market with technical integration performed with
operators and existing commercial relationships with mobile operators
for marketing and billing
• Scalable to support IMS and ride on Fixed-Mobile Convergence
Confidential
Business Model
• Global version
• Ad revenue from user clicks in
mBit client app
• Offer/download of premium
content to users in countries
which payment can be made
• Operator-specific version
• Pay-per-use
(charge for each transaction)
• Monthly subscription model
• Focus on Strong Recurring revenue
and scale to support more operators
and users with new handsets and
markets
Confidential
Commercial Challenges on Mobile
• AT&T’s and other operators’ concern on the load of core network and
E1 trunks investment required which they can’t monetise
• Monetising the service through operator with long engagement cycle
• IMS is NOT widely adopted yet
• Handling copyright concerns
• Consumers not likely to share on mobile in same way as PC
• Data cost to end-user
• Size of users and content library meaningful to user adoption
Confidential
Technical Challenges on Mobile
• Development for hundreds of mobile devices to support different
platforms, Symbian S60, Java MIDP 2.0, iPhone, Google Android, BREW
plus proprietary phone tech in Japan and Korea
• Phone has limited CPU and app memory
• Operator mobile network control for P2P access
• Handling user privacy/security concerns on mobile phone access
• Value for operators to adopt P2P compared to uploading to server for
mobile users
• Complexity and resources to integrate with every operators for billing
and provisioning to support different charging methods/models
Confidential
The Future
• Mobile networks go faster (HSPA 14.4/5.76 mbps, 4G up to 2.5 Gbps)
• Support from studios/publishers required as rich media content
becomes increasingly important
• P2P Streaming VS MBMS
• Education to operators, consumers with methods to monetise service
• Prioritization on P2P traffic for data-centric and real-time services to
co-exist
• Common standard required for interoperability between operators
and services
Confidential