Transcript Real-Time Billing

The Business Drivers Behind Converged
Billing
Geoff Coleman
The World Is Changing
The OLD Way
Trading
Auctions
Travel
Billing
Batch process:
• Requires an intermediary
• Slow, time-consuming
• Minimal engagement
• Few options available
• Selective markets
The NEW Way
Real-time process
• End-user is empowered
• Instant, responsive
• Dynamic, interactive
• Many options available
• Mass markets
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Note: All marks, logos and company names referenced above may be registered
trademarks or trademarks of Comverse or the respective referenced company(ies)
Real-Tim€
Billing
The New Way
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The risk associated with content, calls for services requests
to be authorized and credit limits to be applied to all
subscribers in real-time
The way subscribers use new services creates the need for
instant availability of account information
Subscribers expect services to be personalized/customized
to their needs
The divide between prepaid and postpaid is dissolving – the
need is for a unified billing approach
Realizing the Vision:
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“Real-Time Billing for all subscribers to all services independent of
payment method”
Real-Time Billing - Really Makes The Difference
Revenue Realization
Combine service authorization, rating and charging into a single real-time
process
Fast deployment of new services
Minimize time to market - stay ahead of the competition
Focused Marketing
Real-Time subscriber information to stimulate usage and encourage loyalty
Real-Time Billing allows operators to foster a retail relationship with their
subscribers by continuously allowing them to capture the moment in
which the subscriber is in the purchasing mode, enabling a positive
customer experience
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Operator View of Business Drivers
Very important
Real-time usage information
Reduced costs
Important
Reduced revenue leakage/risk
Not very important
Hybrid Accounts
Not at all important
Real-time billing/credit limits
0
20
40
60
80
100
Source: Informa Telecoms & Media, 250 Mobile Operators May 2005
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96% of operators believe that the ability to impose real-time credit limits on
all subscribers is important
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Over 90% of operators believe that converged billing should reduce revenue
leakage
- 5 Over 75% of operators believe that they will need to offer hybrid accounts
SIMPLE AND MORE
The VOXmobile success story
Vincent Lekens – Head of IT & Billing Department
Frankfurt – November 2005
Gaining competitive Advantage in
the Next Generation Marketplace by
Developing a Convergent Strategy
Agenda
° Business Profile
° VOXmobile roll-out strategy
° New services
° Why did VOXmobile choose a
converged billing solution?
° Questions & Answers
Who is
?
° VOXmobile S.A. is a Luxembourg société anonyme.
° Main shareholders:
° BGL Investment Partners:
° Audiolux:
www.bip.lu
www.audiolux.lu
° Through its shareholders, VOXmobile has a strong link into the
Luxembourg economy (banks, auditors, media-industry,…).
° The purpose of the company is to construct, maintain and operate:
° mobile cellular network (GSM-Edge, UMTS)
° Public WLAN and
° fixed telephone networks in Luxembourg.
° VOXmobile has been awarded by the Grand-Duchy of Luxembourg
° a UMTS (384 Kbps)
° a GSM 1800 license, incl. EDGE (220Kbps)
° a fixed line network license (fixed, IP, DSL,…)
° VOXmobile has a strong service oriented mobile strategy.
° VOXmobile has a strong content oriented mobile strategy.
WLAN
GSM/DCS
UMTS
GPRS
EDGE
the world is
ROAMING
mobile
Wi-MAX
FIXED
ADSL
VoIP
SERVICES
CMTS
The Luxembourg Mobile Market
mobile operators in Luxembourg
° Luxgsm:
° Incumbent
° Start in 1992;
° Vodafone partner since 2004
° Tango:
° Start in 1998;
° Member of TELE2
° VOXmobile:
° Started May 12, 2004
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Using national roaming with LUXGSM
Own UMTS network operational February 2005
Own GSM 1800/Edge operational Mai 2005
High focus on services and content
High focus on corporate customers
VOXmobile – 1,5 year old
° Subscriber growth rates
exceeding expectations !
° Marketshare today: ~ 22%
° > 48.000 active postpaid customers
 23% marketshare on postpaid!
° > 34.000 active prepaid customers
 19% marketshare on prepaid!
° We intend to archieve a
marketshare end of the year
2005: 25%!
° Fixed customers: 6.5%
Roll-out strategy
° The GSM services of VOXmobile: SIMPLE
AND MORE
° Launch GSM services: 12th may 2004
° “National Roaming“ with LUXGSM
guaranteeing a coverage of 99% of the
population at launch!
° Strong differentiation by new services platforms
e.g.
° Advanced Messaging, FUN Dial, E-Mail Push, IVR
° Supervision of systems from 24 hours, 7 days
per week
° Transparent migration from GSM to UMTS
for end user.
° Seamless handover between own UMTS
network and own GSM/Edge network
The up most complete offer on
the market
° Voice and Video: (Mobile and Fixed network)
° All kinds of Voice calls including: Video-calls (3G only), ongoing extension
towards Edge and ADSL
° Unified Messaging including:
° VMS & Video-mail (fixed & mobile)
° SMS & MMS including Video MMS
° E-mail and mobile synchronisation (VOXmobile @vantage)
° WEB and WAP interface
° SMPP SMSC interface for SMS notifications
° DATA services:
° Broadband Internet/Intranet access on GSM and UMTS network
° Broadband Internet/Intranet access via ADSL or leased lines
WIFI – 20 000 hotspots worldwide
° High speed wireless access to Internet
° National coverage in public areas, hotels,
banks, …
° W-LAN installation and integration at
corporate side
° VOXmobile subscribers get invoiced on their
classic invoice due to RTB integration
° Easy to use
° VOXmobile subscribers get access to tens of
thousands of hotspots accessible worldwide through
partners as:
Partners
Infrastructure:
Information and billing:
Messaging and content:
A Unified Approach to Billing
Real-Time
Prepaid
Postpaid
Non Real-Time
VOXmobile Converged Billing
Customer centric
Prepaid Payment
Postpaid Payment
CAP 3
Data Monitor
OSA/Parlay
e-payments
Rating
Rating
Engine
Engine
Real-time
Non
Real-time
CDRs
Mediation
TAP/CYBER Files
Engine
Real-Time Billing for All Subscriber for All Services
Why VOXmobile converged?
Unique Real-Time Billing System
° All subscribers are rated in real-time allowing:
° 100% accuracy of invoices as every transaction is authorized (learn from the banking
industry)
° Managing consumptions for customer in real-time due to real-time invoice control
° Impose and manage a credit limit on every user or usage limits with alerts
° Split Billing and Mixed Prepaid/Postpaid
° 2 Lines on a single SIM card with hunting functionalities
° VPN (on fleet; off fleet; short number dialing)
° No differentiation between Prepaid and Postpaid
customers:
°
°
°
°
°
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Same services including data, roaming and content
Single integration with content systems
Same payment interface, including Direct Debit
Easy change form Prepaid to Postpaid and vice-versa
Easy MSISDN change
Need for real-time roaming billing (Camel ph2) for prepaid and postpaid
° Integration of mobile and fixed services
Fully secure billing platform
° Fully redundant and clustered platform;
° RTB able to manage simultaneously
500.000 busy calls;
° State of the art data storage solution with
online back-up (tapes are stored in a
secure building outside our premises);
° Individual authentication on the billing
platform;
° Secure access to the servers rooms with
video cameras;
Billing System
RTB/CRM integration
° RTB and CRM provided by same supplier;
Comverse, having 100+ references;
° Calls are stored online in the CRM;
° Activation and updates of subscribers is
online from the shops, through the CRM,
to the RTB, the switch, the VAS platform;
° Bulkload of subscribers through the CRM
for corporates.
RTB/VAS integration
° SMSc is able to manage 60 SMS per
second;
° Online rating of all events in the RTB,
based on the user profile for all VAS
services (SMS, MMS, web, Downloads,
…)
° Online rating of W-LAN and DSL usage in
the RTB
° VAS services platforms are easy to
integrate, being Comverse or not.
Real-Time Data Billing
integration (DCMP)
Mobile & DSL subscribers are rated
online through DCMP
° DCMP engine provided by Comverse;
° Acting as a proxy for all of our subscribers,
prepaid or postpaid, in Luxembourg or
abroad;
° Sensitive charging based on content type,
website, subscriber category, roaming
scenario;
W-LAN integration
° W-LAN usage is rated online in RTB
° Integration of the Radius tickets through
the payment API
° 1 single invoice for our subscribers
° Differenciation between private and
business usage
° 1 integration for both prepaid and postpaid
Billing/SAP integration
° All subscribers automatically pushed in
SAP at creation;
° All invoices, credit notes, debit notes are
generated in the CRM and automatically
stored in SAP;
° All payments are loaded in SAP and
automatically pushed in the CRM;
° Autogenerated reports provide daily any
inconsistency between SAP and CRM.
Billing and CRM operations
° All users actions are logged in and can be
tracked;
° All platforms and services are located and
operated in Luxembourg;
° Integrated CRM system for shops and
resellers;
° Web self care interface for subscribers;
Tariffs
° Defined in the RTB
° Subscriber based tariff definition;
° International and roaming calls are rated
online through a defined matrix pricelist;
° Closed users group charging;
° Formal procedures follow-up for tariffs
updates
WebBilling interface
° All subscribers are rated online for all
events  leads to
° Better cost control for families and corporate
° Better corporate / private usage follow-up
° Alerting service offered by VOXmobile to
avoid misuse
° Opportunity to change tariff plan / account
within a billing period
° Bill split at subscriber knowledge (as soon as
the corporate contribution is reached)
IT & Billing department
Head of IT & Billing
department
Billing coordinator
SAP project manager
WebMaster
Software engineer
Premium content
Software engineer
Billing & Intranet
Systems Engineer
Helpdesk
Converged leads to leading
° Thanks to our converged RTB, VOXmobile
is faster on the market:
° 1 Single interface development for both
prepaid and postpaid
° Online billing information for all subscribers
° Prepaid – postpaid toggle and vice-versa
° Web self care interface offers the same
functionalities -> NO MORE
DIFFERENTIATION
° Online management and financial reporting