Transcript Moghis

Multimodality:
Today to 3G and Beyond
Manijeh Moghis
COO, OnMobile Systems
October 30, 2001
Technology has come a long way…
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First came analog…
…then digital…
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Digital Network
…AIN brought more services…
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Intelligent Network
…wireless got us on the go…
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Mobile Network
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…the Internet created a network of
networks…
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Internet
…but, access dependency and complexity
still hinders access to content
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The Problem
Co-existing networks have created silos of
capability
Content/
Application
Servers
Voice
Activated
Apps
Voice
Gateway
SMS
Apps
WAP
Apps
SMSC
WAP
Gateway
Each mode has advantages and limitations
Mode
Advantages
Voice/ Natural & familiar UI
Speech Best mode for User input
Handset independent (100% reach)
Hands free usage enhances safety while
driving
Limitations
Serial interface
Very hard to browse
Hard to present large lists
SMS
Ideal means for non-intrusive messaging
Limited text capabilities
Explosive growth in usage; Proven market Input via keypad is very
acceptance
poor
Message retention for future reference
WAP
Improved UI with support for images
Good for presenting a list of choices
Limited interactivity, getting better
High handset dependence
UI needs formatting for
handsets
Bandwidth, access speed
limitation
Low penetration & usage
Multimodality
•Allows users to access information in the most
convenient & intuitive mode
•Transition seamlessly across modes (Voice/SMS/WAP)
without losing context
Content
Servers
Multi-Modal Applications
Multi-Modal Platform
Location
Server
Voice
Gateway
SMSC
WAP
Gateway
Operator’s Value Proposition
Deploying multi-modal solution allows carriers to
realize full economic value from voice/data services
 Protect and leverage existing investments
 Reduce churn and realize significant customer retention
 Capture significant new revenue quickly, increase ARPU
 Increase market share and competitive position through a
suite of sticky applications
 Enable multiple billing models
 Deployable on today’s networks with seamless transition to
3G and beyond …
Network Architecture
Network Deployment
Architecture
Mobile Positioning
Center
Monitoring
Station
3rd Party Apps
HTTP/Location APIs
MSC
Voice
Application
T1/E1/J1
C7/PRI/R2
WML
Application
Internet
CIMD/SMPP
SMSC
Firewall
Location
Application
HTTP
LAN
Base
Station
X-HTML
Application
MultiModal
Application
Subscriber
Data
Service
Data
Radius/DHCP
SGSN
GGSN
WAP 1.x
Gateway
Billing System
OSS
Business Finder– Access to taxis, airlines, pizza and more
Yes!
Mama
Rosa’s
Are you sure you
want to call Mama
Rosa’s Pizzaria?
Pizza
Welcome to
Directory!
Taxis
Back
Dialing
Mam Rosa’s
Pizzaria.
Please wait…
Menu
There are 8 taxi
companies near your
current location.
Say “call” when you hear
the name of the company
you would like to dial. Or
if you know the name of
the taxi company, just say
it at any time.
United Taxi Company
North Point Taxi Co.
Yellow Cab
MetroCab
Call!
Dialing
MetroCab.
Please wait…
Thank you for
calling MetroCab.
How can I help
you?
There are 15 pizza
restaurants that deliver
to your current location.
Say “call” when you hear
the name of the
restaurant you would like
to dial. Or if you know
the name of the
restaurant, just say it at
any time.
Amici’s
Domino’s
Luciani’s
Mama Rosa’s
Pizzaria…Take
out or delivery?
City Guide – Multi-modal guide to entertainment
List me the
comedies that
are playing.
Map
Alcazar theater
WAP
PUSH
Comedies
Back
Best in Show
Down to Earth
Get Over It
Recess: School’s Out
Menu
Voice
Down to earth is an update
to the 70’s classic, “Heaven
Can Wait”. The film stars
Chris Rock and is fun for the
whole family. Do you want
to see a list of theaters?
Review
Route
Yes
WAP
WAP
PUSH
WAP
Voice
Review
Down to Earth
Rated: PG
Starring: Chris Rock
Length: 93 minutes
Listen
Show times
Theaters
AMC Kabuki 8
Century Plaza
Festival Cinemas
Sony Metreon
Map
Times
Festival Cinemas
WAP
Down to Earth
4:30 p.m.
6:10 p.m.
8:05 p.m
Back
Purchase
WAP
Purchase
Please check your order
Show: Down to Earth
Time: 8:50pm tonight
Price: $16 for 2 tickets
Back
Maps
Reminders – Set voice reminders on the go
This is a
Reminder.
““Don’t forget to
get flowers for
Susan’s
Birthday”
I want to set a
reminder
“For
what
time
and
date?
Reminders
15th May at 4:00 pm
SMS Alert
15th May at 4:00
PM
“What do
you want to
be reminded
about?
Press listen
to hear
reminder.
Listen
“Don’t forget to
get flowers for
Susan’s
Birthday”
“You will be reminded
on 15th May at 4:00
PM to “Submit weekly
report to Dr Thomas”
Interactive Sports Alerts & Replay– listen to the action!
Play Details
Alert!
ALERT!
Sammy hit another
homer!
Menu
Details
3G scenario with
streaming video…
Current Score:
Cubs 5, Padres 3
Cubs' slugger, Sammy
Sosa homers on first
pitch to bring home 3
runs.
Statistics Listen
Get me the
Video
Bottom of the 4th inning, two
runners on base. Sammy
Sosa coming to the plate.
Sosa is 1 for 2 so far today.
Here comes the first pitch to
Sosa. Fastball, swung on and
hit hard to deep, left center
field this ball is way back, way
back, tell it goodbye!
Sosa swings…
Get me
other
scores
Welcome to Voice
Portal… Other games
played today were…..
Next Generation Roadmap –
Concurrent Multi-Modal
• More seamless and interactive use of voice and data
modes
• Using more than one mode to provide input and output
•Input modes: Voice, Text, Mouse, Stylus, Keypad, Handwriting
•Output modes: Text, Audio, Video, Voice
• Allows a voice call while accessing data simultaneously
over a packet network
User
Operator
Application/Content
Text Input to browser
Text Input to App
Multimodal
Browser
Digitized Audio Input
Multimodal
Server
X-HTML response
X-HTML response
C-MM
Platform
Handset
Packet Network
GPRS, UMTS, 3G
App
Concurrent Multi-Modal
Application
IP Network
Multi-modal
Integrated
Solutions
Manijeh Moghis
COO, OnMobile Systems, Inc.
 [email protected]
 +1-650-229-1303