Transcript PacketShaper

Blue Coat in a Virtual World
Adding WAN Optimisation to Boost Storage Sales Success
Blue Coat Products
Application Delivery Network
End-to-End User Experience Control
WebFilter
ProxyAV
Application Acceleration
PolicyCenter
Application Visibility & Monitoring
Reporter
Application & User Security
Application QoS
ProxySG
Get Focused
Director
Policy Based Control
Management & Reporting
ProxyClient
2
BLUE COAT SYSTEMS CONFIDENTIAL
PacketShaper
Go Wide
Intelligence
Center
Blue Coat Solutions
PacketShaper
3
ProxySG
Application Visibility & QOS
Secure Web Gateway
WAN Optimization
Application Performance
Monitoring
Malware Prevention
Content Delivery Networks
P2P Traffic Shaping
SSL Visibility and Control
Remote Acceleration
Application Visibility
Web Content Filtering
Application Acceleration
MPLS Migration
Remote Web Control
Server Virtualisation
Bandwidth Management
IM and P2P Control
Server Consolidation
VoIP Deployment
Information Leak Prevention
D2D / V2V Replication
BLUE COAT SYSTEMS CONFIDENTIAL
Application Delivery:
The Network Group’s Cycle of Pain
External Applications /
Software as a Service
Recreational Traffic
Traditional Applications
Web 2.0 and mashups
Voice and Unified
Communications
Server Consolidation
and Mobile Workers
Data Center
Video
Remote
Office
BLUE COAT SYSTEMS CONFIDENTIAL
Desktop Virtualization
Application Delivery: Mapping Pain to
ProxySG and PacketShaper Solutions
Key Needs:
PacketShaper
Visibility, Application Performance Monitoring
Bandwidth Management
Policy and Control of P2P and “bursty” traffic
Key Needs:
ProxySG
Accelerate external apps
Optimize SSL
Per application policy
External Applications /
Software as a Service
Recreational Traffic
Web 2.0 and mashups
Key Needs:
ProxySG
Secure Web Gateway and Security
Policy and control of all web traffic
Server Consolidation
Key Needs:
and Mobile Workers
Key Needs:
ProxySG Client
Acceleration
Caching
Security
ProxySG
Accelerate internal traffic
CIFS and MAPI acceleration
HTTP/HTTPS acceleration
Byte and Object Caching
Compression
BLUE COAT SYSTEMS CONFIDENTIAL
Key Needs:
PacketShaper
Monitoring, SLAs/metrics
Transaction Protection
VoIP Call protection
Enhanced MPLS
Key Needs:
ProxySG
Optimize CDN
Video Streaming
Video QoS
Optimize streams
Desktop Virtualization
Traditional Applications
Voice and Unified
Communications
Video
Application Delivery: Mapping Pain to
ProxySG and PacketShaper Solutions
Key Needs:
PacketShaper
Visibility, Application Performance Monitoring
Bandwidth Management
Policy and Control of P2P and “bursty” traffic
Key Needs:
+1
ProxySG
Accelerate external apps
Optimize SSL
Per application policy
External Applications /
Software as a Service
Recreational Traffic
Key Needs:
PacketShaper
Monitoring, SLAs/metrics
Transaction Protection
VoIP Call protection
Enhanced MPLS
Web 2.0 and mashups
Key Needs:
ProxySG
Secure Web Gateway and Security
Policy and control of all web traffic
Server Consolidation
Key Needs:
and Mobile Workers
Key Needs:
ProxySG Client
Acceleration
Caching
Security
Pain
ProxySG
Accelerate internal traffic
CIFS and MAPI acceleration
HTTP/HTTPS acceleration
Byte and Object Caching
Compression
BLUE COAT SYSTEMS CONFIDENTIAL
Key Needs:
ProxySG
Optimize CDN
Video Streaming
Video QoS
Optimize streams
Desktop Virtualization
Traditional Applications
Voice and Unified
Communications
Video
PacketShaper Fit
PacketShaper Fits
7
Key Markets
• Monitoring/Visibility
• Voice/Video Convergence
• Transactional Apps (ERP, CRM, etc)
• Recreational Traffic
Problems:
• The Unknown - help figure out problem
• SAP, Oracle, ERP, Citrix, ERP, CRM,
Web Applications, Voice, Video
• Don’t know what’s running on the network
• Recreational traffic (internet radio, P2P,
iTunes, streaming)
Key Considerations
• START with PacketShaper-based
assessment to understand issues
Projects:
• VOIP or IP Telephony rollouts
• Video conferencing
• Transaction applications
• MPLS transitions
• Probe upgrades
BLUE COAT SYSTEMS CONFIDENTIAL
PacketShaper as a Key Enabler Part of the
Sale / Eval / POC
•
Leave PacketShaper inline for two days
–
•
•
Live results or WAN Performance Report
Frame the value:
–
What are your biggest networking problems?
Do you know why?
–
How much recreational traffic is on the WAN?
Do you know?
–
Are you moving towards IP Telephony?
Is the quality ok?
–
Do you use any streaming content?
How about salesforce.com?
Look for differentiation in the results:
–
Internet/outsourced secure websites
–
Streaming video
–
Problems with bandwidth management
BLUE COAT SYSTEMS CONFIDENTIAL
Selling the Blue Coat Value in
Centralisation and Virtualisation Projects
•
Storage Group
–
•
Implement Acceleration to consolidate and deliver fast access to
centralised / virtualised storage
IT in general
–
–
–
Intelligence through Deep Visibility
•
Identify & measure applications
•
Track response, troubleshoot problems
•
Identify issues, choose tools
Increase performance of all key apps
•
Bulk: Files, storage & email
•
Transactions: ERP, CRM, Thin
Protect and guarantee availability
•
Ensure availability of key applications
•
Control recreational and malicious traffic
BLUE COAT SYSTEMS CONFIDENTIAL
Centralisation of storage,
virtualisation and
data warehousing
Additional
Blue Coat Value
WAN Optimization Benefits
P
Protocol Acceleration
(TCP, CIFS/NFS, MAPI, HTTP, etc)
Compression
Basic QoS
SSL Acceleration
External Applications
Video & Multi-Media
Business Web
Software as a Service (SaaS)
Recreational
Malicious
+1 +1 +1
+1 +1 +1
+1 +1 +1
+1
Streaming Acceleration & CDN
(Content Delivery Networking)
External Web/SSL
Advanced Web Policy
Advanced Application ID Technology
Real Time Applications
Voice
Video Conference
Real-Time Transactions
Thin Client & RT Virtual
BLUE COAT SYSTEMS CONFIDENTIAL
Application-Sub Classification
Application Session QoS (ASQ)
Citrix
Caching – Byte & Object
Riverbed
Storage Consolidation
File Access
Email
Intranet
Backup & DR
Image Distribution
Cisco
Internal Bulk Applications
Blue Coat
Accelerate
Blue Coat Advantage
Blue Coat
Control End-to-End User Experience
See
Accelerate
Secure
+1 +1 +1 +1 +1 +1 +1 +1
+1 +1 +1 +1 +1 +1 +1 +1
+1 +1 +1 +1 +1 +1 +1 +1
+1 +1 +1 +1 +1 +1 +1 +1
Application Performance
Monitoring
BLUE COAT SYSTEMS CONFIDENTIAL
P
WAN
Optimization
Secure Web
Gateway
Bringing it All Together:
Selling the Blue Coat Advantage
Blue Coat
Control End-to-End User Experience
See
Accelerate
Secure
Monitoring
WAN
Optimization
Depth
Application
Performance
Breadth
Depth
Breadth
Secure Web
Gateway
Blue Coat in a Virtual World
Adding WAN Optimisation to Boost Storage Sales Success