Transcript Document

Juniper Networks:
The “IP” in IPTV
The 8th Arab Telecom & Internet Forum
Muscat, Oman
24 – 25 May 2006
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
www.juniper.net
1
Market Drivers
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
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2
IPTV Opportunity vs. Risks
 Clear Opportunity exist to add Video to the existing
Voice and Data Services
• Expand share of wallet
• These help differentiate service offerings, add
subs, and lower churn
 IPTV still in its infancy
• <2M lines deployed,30M-50M projected in 5 years
(Source: Telephony Magazine)
• Presents an opportunity to lead the Market
 Competing against Other Video Sources (Cable,
Satellite, Internet)
• No Differentiation is a recipe for disaster
• More importantly cost of delivering the service in
an economical viable way
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
www.juniper.net
3
IPTV and Beyond … IPTV is just one
Service
Potential Multi-Play Services
Latency/Loss Sensitivity
The Triple Play
Video
Conferencing/Telephony
Voice
Video
PC-based Streaming Video
Home
Surveillance
Broadband IM
(PC or STB)
Console
Gaming
Secure
Internet
Internet
Turbo button
internet
Music
Download
Game
Download
Video
Download
Bandwidth Consumption

Red = “Triple Play”

Blue = Service differentiator and opportunities for incremental revenue

Choose an architecture that allows rapid intro of any of these services !
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
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4
What Creates Costs in Network?
 Network complexity is created by:
• Forecasts and number of customers
• Number of boxes and facilities
• Number of different boxes
• Number of required upgrades and installations
• Reliability and performance
• Complexity of provisioning and customer care process
 Complexity results in increases in both CAPEX and
OPEX:
• Facilities costs
• Customer care headcount
• NOC Headcount
• Training and other costs
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
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5
Building an Intelligent
and Flexible IP
Network for MultiPlay Services
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Proprietary and Confidential
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6
Reference Architecture
MPLS Core
Core
BSR/VSO
Aggregation
User Edge
DSLAM
DSLAM
DSLAM
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DSLAM
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7
Customer Service and Provisioning
• Customer VLANs enable:
Single Edge Approach
Internet
Port
IPTV
DSLAM
ISP
(Internet)
CVLANs
Switch
VoIP
IP Backbone
Video
Head End
or ASP
ASP
(e.g. IP
Telephony)
Multi-Edge Approach
ISP
(Internet)
Internet
IPTV Port
VoIP
Copyright © 2006 Juniper Networks, Inc.
DSLAM
Service
VLANs
Video
Head End
or ASP
ASP
(e.g. IP
Telephony)
• Service Pre-Provisioned
thereby minimizing call to
customer care
• Application integration at layer
3 with SDX
• Bandwidth sharing across
applications
• Easy addition of new
applications such as business
services
• Service VLANs Require
• A device per service
• Application integration at
higher layers in the OSI stack
(significant development by
vendors)
• Significant additional customer
care costs
• Effect will be (5x number of
service Connections)
• Higher service provisioning and
customer care
• Higher application and future
service deployment costs
• Possible reduction in revenue
due to limited add-on
applications
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8
Preferred Architecture (Single Edge):
Subscriber-centric approach based on Single Edge /
C-VLAN model
Per subscriber
1 x VC
RG
AAA
Stacked VLAN
1 x C-VLAN
1 x C-VLAN
MC-VLAN
1 x VC
BSR
Internet
RG
Subscriber
All subscriber and service provisioning in BSR
C-VLAN per subscriber for all unicast services
Shared MC-VLAN for IPTV broadcast services
Per-subscriber policy and QoS centralized in BSR
Access and aggregation focus is on connectivity/transport
Copyright © 2006 Juniper Networks, Inc.
Policy Manager
VoD
VoIP
TV
SDP
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9
Multi Edge Architecture:
Service-centric approach based on Multi Edge /
Service-VLAN model
Per subscriber
AAA
Service VLAN - Internet
VC - Internet
VC - Voice
VC - VOD
VC - BCTV
RG
BRAS
VC - Internet
VC - Voice
VC - VOD
VC – BCTV
RG
SDP ?
Video PE
Subscriber and service provisioning in access/aggregation
Shared VLAN per service for all unicast services
Shared MC-VLAN for IPTV broadcast services
Per-subscriber policy and QoS distributed over access/aggregation/BRAS
Access and aggregation is now ‘service-aware’
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
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10
Dynamic Bandwidth Allocation:
Bandwidth, Where and When it’s Needed
Upon IPTV activation –
Broadband Services
Router adjusts BW to
ensure
IPTV
QoE,
Before
IPTV
is turned
/ Data fully
allocated
on Voice
– bandwidth
remaining
bandwidth
allocated
to Data/Voice
Video
Head-end
Office
Video/Hub
Serving
Office
Video
Hub
Office
VOIP
IP Video
Data
Policy Manager
Internet Port
IPTV
VoIP
Copyright © 2006 Juniper Networks, Inc.
Customer VLAN shaped to 10Mbps service
Subscriber Benefits
• Full access to all available bandwidth
• QoS for all services
Provider Benefits:
• Eliminates need to statically partition bandwidth per service
• Minimizes planning and provisioning associated with rollout of IPTV
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11
Static ‘Carve Out’ Models:
Bandwidth, Whether it’s Needed or Not
 Complex/Static provisioning on a
per-service basis = Big OPEX $$
• What happens when
there is a shift to HDTV?
• What happens when a
new service is introduced?
• Migration path
to interactive services?
 Using a VLAN/VC per service Internet
Port
prevents resource sharing
High-speed Internet
Broadcast
video
Video
On Demand
IPTV
VoD
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12
Network Architecture is Critical
Dynamic Bandwidth Allocation between services works because………
High-speed Internet

A single converged network for all
services

Common Service Delivery Point (SDP)
provides ability to share resources

Auto Provisioning – zero touch too add new
services and customers

Simplifies Access Aggregation by
centralizing complex tasks
Broadcast
video
Video
On Demand
Internet
Port
IPTV
VoD
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Proprietary and Confidential
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13
Operational Cost Savings
Service Provision Cost
Service Provision Cost
Triple Play Architectures: Working Model, Provision Cost
Triple Play Architectures: Working Model, Provision Cost
30
30
25
25
High Speed
Internet
15
IP Phone
Millions
20
20
Millions
Video on
Demand
Video on
Demand
High Speed
Internet
15
IP Phone
10
10
Broadcast
TV Services
Broadcast
TV Services
5
5
0
2006
2007
2008
Year
2009
2010
0
2006
2007
2008
2009
2010
Year
• Assumes $12 cost to carrier to provision a service connection (not including ADSL
connections) and shows the impact of cutting connection requests in half
• In the highest growth years this represents a $12.5M savings
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Proprietary and Confidential
www.juniper.net
14
Any Service, Any Access
 “Agnostic to Access Method”
• ADSL, ADSL2+, VDSL, FTTN, FTTP (APON,
GPON), WiMax
• Access technologies will continue to evolve,
physical plant deployments should not impede
service delivery
• Intelligence is separate from the physical plant
and its upgrades
 Invest in infrastructure which builds a framework for
scalable and extensible service deployments
 A solution that works for residential, small business
and large enterprise
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
www.juniper.net
15
Summary
 Choosing the right network architecture has farreaching impact on cost and ensuing success of IPTV
service
 High-speed Internet Access remains critically
important….it’s an early adopter base for IPTV
service
 A few Customers who chosen Juniper to be the “IP” in
their IPTV services
Copyright © 2006 Juniper Networks, Inc.
Proprietary and Confidential
www.juniper.net
16
Thank You!
([email protected])
Copyright
© 2005
Juniper
Networks,
Inc.
Copyright
© 2006
Juniper
Networks,
Inc.
www.juniper.net www.juniper.net
Proprietary and Confidential
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