Transcript What is 3G?

Lucent Technologies
Bell Labs Innovations
Fifth Annual Conference on e-commerce
(R)evolution Goes Mobile
We make the internet mobile !
Sorabh Gupta
Business Development Manager
Service Provider Networks
Lucent Technologies
[email protected]
Outline
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State of the mobile market in US
What is 3G?
How will networks evolve to 3G?
Lucent’s Game plan to assist the operator in the
changing world of voice/data networks
Our beliefs, our landscape and our product portfolio to
make the internet mobile
Conclusions
Mobile market in the US
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W hat is holding the spread of wireless web? *
D a ta s e rv ic e s n o t
a v a ila b le
D o n 't k n o w h o w to
use
6%
Jupiter Communications
7%
D o n 't n e e d m o b ile
Handset does not
d a ta s e rv ic e s
s u p p o rt s e rv ic e s
39%
14%
D o n 't k n o w if d a ta
s e rv ic e s a re
•
•
•
•
•
•
a v a ila b le
D a ta S e rv ic e s to o
17%
e x p e n s iv e
17%
Wireless coverage not ubiquitous or consistent
Migration from analog to digital handsets is not complete - approx. 30% analog base
Differing technology standards (TDMA, CDMA, GSM) have slowed the release of phones and
services in the United States
Infatuation with PC is one of the biggest hurdle to wireless web
Limited network bandwidth and device memory prohibits large downloads
Circuit switched data technology does not allow microbilling
Yankee, Strategis
What is 3G?
~2.048 Mbps
A “Family of
Systems”
for IMT-2000
services,
ensuring
network
standards
interoperabil
ity.
~384 kbps
~144 kbps
~9.6 kbps
North
America
Asia/
Pacific
cdma2000 & UWC-136
ANSI-41/ WIN/GSM-MAP
T1/TIA TR 45
cdma2000 &
DoCoMo WCDMA
ANSI-41 / WIN &
GSM-MAP/CAMEL
CWTS, TIA, ARIB & TTC
UTRA
Europe
GSM-MAP / CAMEL
ETSI
Global Wireless Standards Evolution
2G
2.5G
3G/ IMT-2000 Capable
cdma2000
3X MC
cdma2000
1X RTT
cdmaOne
• 2 times voice capacity
• 153 kbps Packet
• Voice
• 14.4 kbps
• Circuit Data
• High Capacity Voice
• 384+ kbps Packet
• Backward Comp.
1xEV Data Only
• 2.4 Mbps Packet
• Backward Comp.
TDMA
IS-136
• Higher Cap Voice/ Data
• Backward Comp.
EDGE (US)
EDGE (Europe)
• Voice
• 9.6 kbps Ckt Data
• 384 kbps Packet
GSM GPRS
GSM
• Voice
• 9.6 kbps Ckt Data
PDC
1xEV Voice/Data
• upto ~115 kbps Packet
• Backward Comp.
PDC-P
• Voice
• 9.6 kbps Packet Data
1995
1999
2000
2001
W-CDMA
(Europe)
W-CDMA
(Japan)
2002
• High Capacity Voice
• Up to 2Mbps
• New Radio Equipment
2003+
How will we do this evolution ?
2G
2.5G
3G/ IMT-2000 Capable
cdma2000
3X MC
Data & Voice solution
cdma2000
2G networks UPGRADABLE
1X RTT
OLD mobiles compatible
NEW voice/data devices
cdmaOne
• Twice voice capacity
• 153 kbps Packet
• Voice
• 14.4 kbps
• CSD
SAME spectrum
• High Capacity Voice
High
infrastructure
reuse
• 384+
kbps Packet
New
Mobiles
• RF Backward Comp.
Backward Compatible
1xEV Data Only
1xEV Voice/Data
• 2.4 Mbps Packet
• Higher Cap Voice/ Data
• RF Backward Comp. • RF Backward Comp.
Data ONLY
NEW infrastructure
EDGE (US)
NEW data devices
EDGE (Europe)
TDMA
IS-136
• Voice
• 9.6 kbps CSD
GSM
Data ONLY
NEW infrastructure
GSM GPRS
NEW data devices
• Voice
• 9.6 kbps CSD
• upto ~115 kbps Packet
• RF Backward Comp.
PDC
• Voice
• 9.6 kbps
1995
1999
2000
2001
• 384 kbps Packet
W-CDMA
(Europe)
New Spectrum
New Network
High Capacity Voice
W-CDMA New•Air
Interface
• Up to 2Mbps
(Japan)
New
Mobiles
• New
RF
No Backward
Compatibility
2002
2003+
Our Gameplan
• The Operator Win
– Maximize value of the network
– Grow the size of the mobile internet opportunity
• The Lucent Approach
– Delivering today 3G-ready network for mobile internet
– Leverage partnerships to stimulate markets and innovation
– Identify new opportunities for our customers to capture
value
The Changing World of Our Customer
Today’s Model:
Voice World
Emerging Model:
Converged Voice/Data World
Services
Service
Provider
Network
Operator
Service
Bureau
Mobile
Virtual
Operator
Cyber
Carrier
Mobile
Operator
Back End
Front End
Drivers: Data,
Bandwidth,
and Scale
Operations
Changing drivers are causing specialization leading to segmentation by core competencies
Our beliefs
• Microbilling is the Killer Application
– Billing and transaction settlement are cornerstones of extracting new revenue
• Connectivity and transport services are table stakes
– Margins will be captured through higher value services
• Communities are sticky
– Services engaging more people will drive usage (e.g., fantasy football, video
gaming) and reduce churn
• The central theme is … Me!
– Personalized services will dominate the application landscape.
• Leveraging customer information enables new revenue opportunities
– Capturing the knowledge behind customer habits will drive innovation for
boutique services and intelligent agents.
• Devices will grow muscles
– Applications will leverage client/server architectures to optimize RAN traffic
– Fat clients will drive innovation for “dark spectrum services”
• Speed will change the game
– 3G enhanced data performance drives new services, content, partnerships,
and revenue sources
Reach of Revenue Opportunities
Our Landscape
New Media
Services
Services “breaking all the rules,” opening new revenue streams
Anyone to Anyone
Interacting with anyone, anywhere, anytime – using any media
Services
Market Trust
Services
Mobile commerce foundation unlocking the revenue potential
Sensory
Networks
It’s all about Me! … leveraging dynamic subscriber information
Seamless
Operations
Robust, reliable and high performance for flawless operations
Terminal
Radio Access
Network
Switching
Centers
Cyber
Centers
Range of Infrastructure Elements
Core
Network
Reach of Revenue Opportunities
Our Landscape is a Total Value Chain
New Media
Services
Anyone to Anyone
Services
Market Trust
Services
Sensory
Networks
Seamless
Operations
Gaming
Portal
Streaming
E-mail
SMS
Technology Enablers
IM
Pre-Pay Micro-Billing
Profiling
Telemetry
Gateways
Video on Demand Enterprise
Intelligent Agents
GroupWare PIM
Speech-Text-Speech
Alert
AdServe
Unified Mailbox Voice Services
Language Translation Signalling Directory
CRM
e-Care
Micro-Transaction
Fraud T-settlement
Data Mining
Security
P-to-P
Yield
Dynamic Customer Information
Location
Presence
Availability
Time
Content Switching
Network Management
Secure the Pipe
Terminal
Applications
Navigation
Radio Access
Network
Authentication
Scalability
Inter-Domain Intelligence
Switching
Centers
Cyber
Centers
Range of Infrastructure Elements
Core
Network
Reach of Revenue Opportunities
Lucent Has A Broad Product Portfolio
New Media
Services
Anyone to Anyone
Services
Market Trust
Services
Sensory
Networks
Seamless
Operations
Terminal
Radio Access
Network
Switching
Centers
Cyber
Centers
Core
Network
Range of Infrastructure Elements
Lucent is prominent with products, services and market insights across the
new mobility value proposition
Reach of Revenue Opportunities
The Breadth of the Lucent Offer
Profilium
New Media
Services
…
Purple Software
IP Navigator
iCARE III
Strategy.com
Infospace
Anyone to Anyone
Services
Market Trust
Services
Sensory
Networks
Brience
Oracle
Logica
Arbor
…
DataOnAir
BroadVision
PacketIN
WaveStar
…
NX64000
…
Wireless Solutions
Phone.com
MapInfo
RTS Wireless
ConnectVU
WL
…
SignalSoft
Argo
Compaq
Extended Systems
Spyglass
Sun Microsystems
Hotpalm
Seamless
Operations
Pedagog
Terminal
Radio Access
Network
Switching
Centers
Cyber
Centers
Core
Network
Range of Infrastructure Elements
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Lucent is prominent with products, services and market insights across every facet
of the new mobile value proposition
The marketplace requires that we build an ecosystem of partners that we can bring
to the table with customers and leverage for innovation
Flexent Mobile Internet Gateway
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A Focused Platform for Enabling
Content Services
– Location, Presence and Authentication
– Mobile Internet Development Kit (MIDK)
Support
– Access to Third Party Applications
I-HLR
S
E
S
Billing
S
OMP
I
O
SMSC
N
A
P
I
M
G
M
T
Portal
Benefits:
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Applications
Internet
IWF
Media
Gaming
Location
M-Commerce
Messaging
Intrarnet
MSC
MobileInternet
Gateway
Content
WAP
Gateway
Extending the Network Value
– Easily Build Enhanced Wireless Internet Service utilizing the knowledge of the network
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Quick to Market using standard Internet protocols
Built in Security
– Secure architecture model: authenticating applications
Enabling the Mobile Virtual Operator
Presence
Location
Subscriber data
Service state
Subscriber state
Billing/Prepay
Bearer
Performance/QoS
…
Mobile
MVNO
MVNO
Virtual
Operator
MobileInternet
Gateway
Activation
Provisioning
Content Services
Bearer
IN Services
QoS configuration
Mobile
Mobile
Mobile
Operator
Operator
Operator
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Lucent’s Flexent Mobile Internet Gateway enables secure information flow between
the Virtual Operator and Mobile Operator
Conclusions
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We have a history of wire-based
Internet use with PCs and
browsers
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Incompatible with Europe and Asia
GSM 2G wireless
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Teleoperators
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Several, well-financed companies with
competing and incompatible 3G
technologies
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Improvement in data speeds and user
applications will enhance customer
experience
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Global roaming is possible with:
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SIM or UIM card
Multi-mode, and perhaps, a Multi-band
mobile
Interoperability is very complex
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–
Huge investments have been made to
build today’s networks
Standards bodies can salvage much of
this incompatibility
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Wireless coverage not consistent
or ubiquitous
•
Capacity improvement and migration
to digital networks
•
Huge investments required to build
3G networks
•
Evolution and not revolution of
existing networks to 2.5G will reduce
the risk
–
Long payouts based on new-to-bedeveloped applications