Transcript Smarter Enterprise Connectivity

IBM Global Technology Services
Texas A&M
Smarter Stadium Networks
A Better Fan Experience for Less
© 2014 IBM Corporation
Smarter Stadium Networks
Summary
Profile: Last year, Texas A&M University (TAMU) unveiled plans for a $450 million renovation
of Kyle Field that includes a new initiative to meet growing fan demand for enhanced mobile
capabilities while attending Aggie games. To meet this need, the university selected IBM’s
MobileFirst Network Services to deliver a low-cost, intelligent, security-rich network that
provides over 100,000 fans with enhanced cellular coverage and a superior in-game
experience. Working with partners Corning and Tellabs, IBM debuted the new capabilities on
September 6th during a game against the Lamar Cardinals. TAMU’s new stadium is the first
sports venue in the country to deploy the IBM Smarter Network and its powerful mobile and
wireless capabilities backed by IBM Research.
Partners: Corning, Tellabs, Aruba, Juniper, Yinzcam
Benefits:
 Quad band MIMO for four (4) carriers
 Concurrent Wi-Fi and coverage for 100,000 Texas A&M Football Fans
 Neutral Host DAS – Texas A&M owns the system and allows carriers to participate
 Interactive Digital Signage and Media Distribution for a world class fan experience
Solution: POL/DAS - Passive Optical LAN and Distributed Antenna System
TAMU Press Conference Highlights
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© 2014 IBM Corporation
Smarter Stadium Networks
Project Overview and Requirements
 Texas A&M University is home to more than 50,000 students, ranking as the sixthlargest university in the United States, with more than 370,000 former students
worldwide.
LAN-Infrastructure + Active Networking
 Texas A&M University is renovating their football stadium (Kyle Field) and requires
pervasive wireless coverage (Wi-Fi and Cellular) as well as digital signage and
media distribution throughout the facility to ensure a great fan experience.
“Scalable Infrastructure”
 Wi-Fi and access for over 100,000 concurrent connected users with guaranteed
bandwidth supporting game day applications. “Large Capacity and Bandwidth”
 Connectivity to all ticketing, POS, and IP TV in suite areas along with command
center and office operations areas (over 6000 active devices. “Multiple IP
Devices”
 Deliver Game 1 requirements on-time and on-budget by September 6, 2014 with a
start date of May 20, 2014 (approx. 3 mos) “Fast Track Project”
 Provide a “World Class” interactive fan experience through new mobile
applications that deliver instant replays, concession promotions, and more
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© 2014 IBM Corporation
Smarter Stadium Networks
Key TAMU Project Drivers
 Desire to have “State of the Art” infrastructure in stadium
that no other stadium has today, positioning TAMU as a
leader at the university and pro level
 Provide the “Best Fan Experience” with new mobile
applications that enables fans to interact with one another,
the game day experience, and the TAMU stadium
operations for ticketing and concessions
 Deliver project at a “Reduced Cost” to meet budget
constraints and demonstrate more value to the donors of
the program known as the “12th Man”
 Work with the telecommunications carriers for “Revenue
Generation” opportunities to offset cost of the project and
enhance quality of services
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© 2014 IBM Corporation
Smarter Stadium Networks
The IBM Solution
 IBM is designing and deploying a fiber based Passive Optical
LAN (POL), Distributed Antenna System (DAS), and a IP
based digital signage and media distribution solution.
 The IBM solution provides pervasive wireless (Wi-Fi and
Cellular) coverage for the entire stadium (over 100,000 fans)
ensuring a great fan experience.
 IBM is working with major mobile telecommunication
companies to enable these carriers to broadcast their signals
over the IBM neutral host DAS.
 Additionally, IBM will design and deploy a IP based digital
media distribution system for multi-camera replays, video-ondemand, game-tracker visualizations, head-to-head
matchups and more.
 Texas A&M financed this system through IBM and leveraged
IBM’s relationships with the various wireless carriers to
negotiate lease agreements which helped offset the cost of
the system…that’s a Smarter Stadium Network!
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© 2014 IBM Corporation
Smarter Stadium Networks
TAMU Kyle Field Network Design
Tellabs OLAN Equipment
– 3 x 1150 OLTs (120Gbps Capacity)
WAP, IPTV, CCTV traffic
– 2 x 1134 OLTs (24 Gbps Capacity)
Point of Sale traffic
– 2 x Panorama EMS
– 479 x ONT709GPs (4xGbps, PoE)
– 4,000 Fiber runs
Solutions Provider
Systems Integrator
Optical LAN Solution
Wireless Access Points
IPTV, Multimedia Apps
Router
DAS and Fiber Cable
IP Phone
LAN
WAN
WAP
IP Phone
POS
Menu Board
CCTV
Data
IPTV video
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© 2014 IBM Corporation
Smarter Stadium Networks
TAMU Kyle Field Game #1 Success
Provided CCTV from PoE-fed security
cameras throughout stadium
Ticketing system scanned ~105,000
tickets with no issues through PoE-fed
WAPs
Fed ~115 Concession Menu Boards
Connected 250 Point of Sale
registers to support >100,000 fans
at concessions and gift stores
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© 2014 IBM Corporation
Smarter Stadium Networks
TAMU Kyle Field Game #1 Success
Provided IPTV video streams (up to
30Mbps) to ~215 TVs throughout
Suites and common areas
Connected >100 PoE-fed IP Phones
configured via LLDP
Provided service to ~100 PoE-fed
WAPs for WiFi access to Suite holders
and student body guests
The command center housed local law
enforcement, security, EMS, Fire Safety,
the FBI and utilized special applications
and CCTV over the Tellabs Optical LAN
with great efficiency
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© 2014 IBM Corporation
Smarter Stadium Networks
Integrated structured fiber cabling meets
multi-service connectivity requirements
with green and low cost design
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© 2014 IBM Corporation
Smarter Stadium Networks
DAS enhances indoor coverage with
unparalleled performance (40 sectors) for
premium fan experience
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© 2014 IBM Corporation
Smarter Stadium Networks
100,000 fans, 300 TVs, 100 PoS
systems, one IBM network
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© 2014 IBM Corporation
Smarter Stadium Networks
Smarter Stadium Networks contacts
For more information contact:
Darold Conklin
Sales Manager – Smarter Networks
[email protected]
716-870-4324
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© 2014 IBM Corporation