Transcript Who is Hughes?

FISPA members: Write down:
1.How many new subs you add each mo.
2.What % do you turn away?
Only Nationwide Internet
Solution available in all the
USA
Hughes
614/2006
HUGHES PROPRIETARY
Who is Hughes?
• Hughes, LLC is the world's leading provider of broadband satellite
network solutions for businesses and consumers.
– Providing service for 92% of corporate America
– Providing data delivery services for Fortune 100 corporations since 1984
• A full ISP – with a full suite of world class ISP services
• Domain names, web hosting and more (myhughesnet.com)
– Now one of the top 20 ISP’s in the country
– Myhughesnet.com home page
• Hughes manages the largest Network in the US
– Larger than ATT, Sprint, Verizon, AlTel, WorldCom
• (total sites managed)
HUGHES PROPRIETARY
Hughes 6/14/2006
Why Satellite? There are vast areas
where everyone” can’t get High Speed
78% of the Population
use internet service.
Many are searching for
broadband solutions
as technology
demands high speed
service at home and
work.
• Estimates are up
to 17M homes, 7M
SoHo businesses,
will never have an
option –except via
satellite.
• The dark blue represents major cities
• Conversely, the pale tan is home to
satellite services and sporadic wireless
services
Limited Availability is a real problem!
Hughes 6/14/2006
Source: Federal Communications Commission and USA Today
HUGHES PROPRIETARY
Who Is the ideal HughesNet
Customer?
1. Consumer or Home Office or Small Office customer who
do not have access to Cable or DSL.
2. Customer who want to use the internet for:
- email
- down load some music
- send pictures back and forth between family and friends
- research (business, schools, college etc)
- genealogy researchers
- “teleworkers” (work from home)
- families
- small businesses operate from home or Office with less
than 10 employees on PC’s at any one time.
HUGHES PROPRIETARY
Hughes 6/14/2006
How Does HughesNet Work?
The customer sends and receive information from their computer to our
satellite (22,340 miles away)
The Satellite sends the signal to the Network Operations Center (NOC) and
Web request site
The Web request is then returned through the same path to their computer
HughesNet® doesn't use a phone line,
therefore, there's no dialing up or
logging on.
Surf the Web and still get calls
• no expense for a second phone line.
HughesNet® is always on, so you have
instant access to the Web.
Two easy ways to buy HughesNet
Upfront or Over Time
$100 Rebate for the customer
HUGHES PROPRIETARY
Hughes 6/14/2006
Why Hughes? You and your customers
use HUGHES services daily now.
Why, Because reliability, security, and a trusted provider do make a difference.
Eat
Out
Pump
Gas
Watch
TV
Shop
Edward Jones
Transact
Financially
Stay at
Hotels
Buy & Service
Automobile
HUGHES PROPRIETARY
Hughes 6/14/2006
Doctor, Doctor
Alright, now I understand something about the
product and the need, How do I qualify the
customer?
HUGHES PROPRIETARY
Hughes 6/14/2006
Qualifying The Customer and Why
Are you currently connected to the Internet? How is that work for you?
(if Ok, tell them the basic reasons why people are buying high speed internet and
move on,)
What High-Speed offers are available?
(qualify them for High Speed options)
How would they use the internet if they had high speed?
How much do you pay for your second phone line for the internet and your dial up
service?
(Add the two together and show them how they will save money with HughesNet)
Do you have a clear view of the southern sky?
(always required for satellite)
Do you meet the minimum system requirements?
(a computer less than three years old – you can only surf as fast as your
computer and memory)
Do you have home ownership or landlord permission to install the dish? (a must)
Is the customer at least 18 years of age?
Does the customer have a valid credit card?
(customer can request a paper bill after activation
for an additional 5.00 fee)
HUGHES PROPRIETARY
Hughes 6/14/2006
Assurance of Security
Identity protection through security protocol is
top priority at Hughes. Is it for your
customer?
• Conditional access
– Conditional access uses encryption technology prevent
unauthorized access.
– It protects against multimedia and digital interception.
– Information sent is inherently secure because of the
complexity of our satellite transmissions
• Encryption
– Military type, triple DES encryption
• Email Protection:
– SPAM protection and E-mail defense
– NO POP UP ADS on www.myhughes.net e-mail
accounts
• PCI approved by credit card industry
HUGHES PROPRIETARY
Hughes 6/14/2006
The Top Benefits
Broadband Performance, fast and reliable (30 to 100 times faster than
dialup)
Always On!
Available now – NATIONWIDE!
No phone line required
Security – unparalleled via HughesNet!
SPAM Filters
Flexibility – no charge for more PC’s on network.
Saves Time so free to spend more time with family
Utilizes proven satellite technology for unequaled dependability
Help your customer get their business into The 21st century!
Lowest cost for service in the satellite industry
Most flexible buying plan available in the satellite industry
PROVEN reliability
HUGHES PROPRIETARY
Hughes 6/14/2006
Product Offerings
and Revenues
Through FISPA
HUGHES PROPRIETARY
Hughes 6/14/2006
Home Edition
Target Market
General Internet
Home Solution Features
Typical # of concurrent users
Upload speed
Download speed
IP Addresses
Download Threshold
Email Accounts (2 GB storage each)
Installation type
Equipment
1 – 2 users
Up to 128 Kbps
Up to 700 Kbps
Dynamic IP address
175Mb/50Kbps
5
Residential
HN7000/.74M Ant.
HUGHES PROPRIETARY
Hughes 6/14/2006
Home Edition
Option 1: Up-Front Purchase Plan
Equipment & Standard Installation (after $100 mail in rebate)
Monthly Fee
Term Commitment
Hardware Warranty
$299.98*
$59.98
24 Months
24 Months
Option 2: Easy Monthly Payment Plan
(Includes equipment and standard installation)
Term Commitment
Hardware Warranty
Service fee
$20.00
24 Months
24 Months
59.98
Home Edition Options
Dial-up Account
Service Assurance
PowerPak (antenna upgrade for future growth)
$15.00/Month
$5.95/$12.95
$299.99
Revenues to FISPA MEMBERS:
Commissions – 130.
Reoccurring revenue total 36.00
Additional reoccurring revenue options available
HUGHES PROPRIETARY
Hughes 6/14/2006
Professional Edition
Target Market
Personal and Business Applications at Residential Locations
Multiple users
Professional Edition Features
Typical # of concurrent users
1-3
Upload speed
Up to 200 Kbps
Download speed
Up to 1000 Kbps
IP Addresses
Dynamic IP Address
Download Threshold
350Mb/56Kbps
Email Accounts (2 GB storage each)
5
Installation type
Residential
Equipment
HN7000S/.74M Ant.
HUGHES PROPRIETARY
Hughes 6/14/2006
Professional Edition
Option 1: Up-Front Purchase Plan
Equipment & Standard Installation (after100.mail in rebate)
Monthly Fee
Term Commitment
Hardware Warranty
Option 2: Easy Monthly Payment Plan
(Includes equipment and standard installation)
Term Commitment
Hardware Warranty
Service
Pro Edition Options
Dial-up Account
Service Assurance
PowerPak (antenna upgrade for future growth)
$299.98*
$69.99
24 Months
24 Months
$20
24 Months
24 Months
69.98
$15.00/Month
$5.95/$12.95
$299.99
Revenue to FISPA MEMBERS:
Commissions – 140.
Reoccurring revenue total 72.00
Other reoccurring revenue options available
HUGHES PROPRIETARY
Hughes 6/14/2006
ProPlus
Target Market
Personal and Business Applications at Residential Locations
Great for families
Professional Edition Features
Typical # of concurrent users
1-4
Upload speed
Up to 200 Kbps
Download speed
Up to 1500 Kbps
IP Addresses
Dynamic IP Address
Download Threshold
400Mb/56Kbps
Email Accounts (2 GB storage each)
5
Installation type
Residential
Equipment
HN7000S/.74 Ant.
HUGHES PROPRIETARY
Hughes 6/14/2006
ProPlus
Option 1: Up-Front Purchase Plan
Equipment & Standard Installation (after $100 mail in rebate)
Monthly Fee
Term Commitment
Hardware Warranty
 Option 2: Easy Monthly Payment Plan
 Includes equipment and standard installation
 Hardware upgrade cost at time of purchase
Monthly service Fee
Term Commitment
Hardware Warranty
ProPlus Edition Options
Dial-up Account
Service Assurance
Static I.P
PowerPak
$299.98*
$79.99
24 Months
24 Months
$20.00
$299.98
$79.99
24 Months
24 Months
$15.00/Mo
$5.95/12.95
$10.00/Mo
$299.99
 Revenues to FISPA MEMBERS:
Commissions – 140.
Reoccurring revenue total 90.00
Bonus of 15.00
Other reoccurring revenue options
HUGHES PROPRIETARY
Hughes 6/14/2006
Solutions for the Office
Hughes
614/2006
HUGHES PROPRIETARY
Small Office
Target Market
Small Offices and Businesses in Commercial Locations
Small Office Features
Typical # of concurrent users
1- 5
Enhanced Uploads (Inroute)
Yes 2 W/Radio
Upload speed
Up to 300 Kbps
Download speed
Up to 1.5 Mbps
IP Addresses
Dynamic IP Address
Download threshold
500Mb/150Kbps
Email Accounts (2 GB storage each)
10
Installation type
Commercial
Equipment
HN7000S/.98M Ant.
Business Class Internet Service
Yes
HUGHES PROPRIETARY
Hughes 6/14/2006
Small Office
Option 1: Up-Front Purchase Plan
Equipment & Standard Installation (after100 mail in rebate)
Monthly Service Fee
Term Commitment
Hardware Warranty
Option 2: Easy Monthly Payment Plan
Activation Fee
Monthly Fee (hardware/installation pymt.)
Term Commitment
Hardware Warranty
Monthly Service Fee
Small Office Options
Dial-up Account
5 Static IP Accounts
Service Assurance
Revenues to FISPA MEMBERS:
Commissions – $150.
Reoccurring revenue total $108.00
Bonus of $50.00
And other reoccurring revenue options
$599.98*
$99.98
24 Months
24 Months
$299.99
$20.00
24 Months
24 Months
99.98
$15.00/Mo
$20.00/Mo
$5.99/$12.99
HUGHES PROPRIETARY
Hughes 6/14/2006
Business Internet
Target Market
Small / Medium Offices and Businesses in Commercial Locations
Powerful Uploads and Downloads
Small Office Features
Typical # of concurrent users
Enhanced Uploads (Inroute)
Upload speed
Download speed
IP Addresses
Download Threshold
Email Accounts (2 GB storage each)
Installation type
Equipment
Business Class Internet Service
1-10 email users
Yes - 2W/Radio
Up to 500 Kbps
Up to 2 Mbps
Static IP Address
1250Mb/150Kbps
20
Commercial
HN7000S/.98M Ant.
Yes
HUGHES PROPRIETARY
Hughes 6/14/2006
Business Internet
Option 1: Up-Front Purchase Plan
Equipment & Standard Installation ( after$100 mail in rebate)
Monthly Fee
Term Commitment
Hardware Warranty
$599.98*
$179.98
24 Months
24 Months
Activation Fee at time of sale
Monthly Fee (hardware installation pymt.)
Term Commitment
Hardware Warranty
Monthly Service Fee
$299.98
$20.00
24 Months
24 Months
179.98
Dial-up Account
5 Static IP Accounts
Service Assurance
$15.00/Month
$20.00/Month
$5.99/$12.99
Option 2: Easy Monthly Payment Plan
Business Internet Options
Revenues to FISPA MEMBERS:
Commissions – $150.
Reoccurring revenue total $144.00
Bonus of $100.00
And other reoccurring revenue options
HUGHES PROPRIETARY
Hughes 6/14/2006
Mail In Rebate
• $100 Mail In CASH Rebate
– www.rebate.HughesNet.com (print rebate)
– www.myhughesnet.com (print bill)
• Who Qualifies:
– New activation Any Service Plan
• New activations on used equipment do not qualify
– Service must remain active for a minimum of 31 days.
HUGHES PROPRIETARY
Hughes 6/14/2006
Reduce your overhead and
generating trouble free money!
• SALES AGENTS receive payment through FISPA weekly
• Bonuses Monthly and Residuals Quarterly
• You are free from:
– no hassles of collecting or paying credit card fees on
HughesNet sales! Hughes Collects the money and pays
you through FISPA
– No Contracts to complete
– No inventory to manage
– No warehouse to rent
– No installation nightmares
– No need to provide 24 hour TECH support
– No service issues
– No billing or crediting hassles
– Sell why your sleeping with a URL buy link posted on your
website with a unique identifier for your company.
HUGHES PROPRIETARY
Hughes 6/14/2006
What about:
HUGHES PROPRIETARY
Hughes 6/14/2006
Additional Information
Credit card/Invoice
– Customers have a couple of billing methods available.
HughesNet must be procured initially via a credit or debit card.
– Once commissioned, customers may elect to receive an
invoice for their monthly service for an additional $5.00/month
by calling the Customer Service Billing department.
• Account Suspension
– Customers may elect to suspend their accounts for a 60-day
period (such as a customer who winters for 2 months in
Florida).
• DW4000/6000 customers calling
– Don’t sell them a new unit, this is an upgrade option only
– Direct all upgrades to Case Management 800-427-7524
• RV’s- Hughes Residential is not authorized by the FCC for TriMast mount in mobile home or trailer parks. Must be a FIXED
installation or an authorized mobile application.
HUGHES PROPRIETARY
Hughes 6/14/2006
Additional Information
• Gaming (twitch, RPG, etc)
– Don’t tell them HughesNet is compatible with gaming, It isn’t.
• VPN or VOiP
– Not the ideal solution for VPN or VOiP
• Speeds may be affected by as much as 50-75%
– Hughes does not support VPN or VOIP applications
• On line Trading –Day trading
– May be delay in trading transaction because of latency
• Speeds
– Don’t say we’re faster than Cable or DSL, not faster, not 2-3x
faster, not much faster
– We provide “up to” speeds
HUGHES PROPRIETARY
Hughes 6/14/2006
Basic Installation - Residential
– Antenna with LNB and transmit radio and mounting hardware
– Indoor Unit (IDU) DW7000
•
Standard Residential Installation includes the following:
– Installation of the Indoor Unit collocated with the customer’s primary
PC.
• All antennas must be mounted a minimum of 5 ft. off the ground
and out of the reasonable reach of small children.
– Wall mounts cannot be mounted to surfaces or building materials that
cannot support the wall mount (for example, stucco, aluminum siding,
or vinyl siding.)
– Two exterior cable runs or one dual cable run of up to 100 feet of
standard RG-6 coaxial cable from the antenna to the IDU with one
point of entry through an exterior wall (with exterior seal) to an interior
wall and the installation of a wall jack.
– Drilling through one exterior and one interior wall to fish cabling from
antenna to IDU.
– Connecting ground wire from ground block to NEC approved bonding
point.
– Install and weather seal appropriate cable bushing, wall penetrations
and mounting locations.
HUGHES PROPRIETARY
Hughes 6/14/2006
Competition – Why Hughes and Not the
Other Guy?
Top 10!
HUGHES PROPRIETARY
Hughes 6/14/2006
Customer advantage - What does
HNS bring to the table?
1. Economical and easy to buy –
•
•
$20 bucks a month for 24 mos. or pay Just $299.98 after $100 rebate
with basic install
‘Commercial options’ also very economical – just $599.98 after $100
mail-in rebate and includes standard professional installation
2. Works anywhere in the continental United States + Alaska with a clear view
of
the southern sky with and electricity. Moving program too.
3. Hughes manages its own Network Operations Centers – 24 hours a day, 365
days a year at Hughes-owned facilities in Maryland, Nevada, and Michigan.
We don’t sub-contract out this critical network management function.
4. HughesNet is compatible with Microsoft’s new ‘VISTA’ operating system – as
well as other platforms running IP over Ethernet including Windows, UNIX,
Apple, and Macintosh.
5. 30-day customer satisfaction guarantee available only with HNS. Customer
only responsible for cost of installation ($199). Hardware cost is fully
refundable.
HUGHES PROPRIETARY
Hughes 6/14/2006
HughesNet Customer Advantages
6. Basic
Service cost is 14% less than the other guy’s on a ‘per kilobit’
calculation - Their cost is 9.75 cents per kilobit ($49.95 for ‘up to’ 512 kbps
download speed) compared with just 8.57 cents per kilobit ($59.99 for ‘up to’ 700
kbps download speed) with HughesNet.
7. Static IP address for specific businesses applications are available from
Hughes.
8. Massive email storage. Even the basic packages permit up to 5 email
accounts – each with up to 2 GB of storage capacity! The other guys? Just
100MB per email account. Downloads up to 25 mg each.
9. Hughes uses a network of nearly a dozen satellites – providing more
network reliability. This also gives an installer an option to point the
antenna at another satellite if the primary satellite is blocked by trees or
buildings.
10. 24 month parts and labor factory warranty – DOUBLE anything on the
market! With optional “guaranteed next-business service” or 2-businessday in-home or in-business service? This is the same network of
technicians who handle our Enterprise installations.
CUSTOMER BONUS! Long vacation or heading south for the winter ? We can
‘suspend’ your account while you’re away for long periods
HUGHES PROPRIETARY
Hughes 6/14/2006
Cool Technology 1. HughesNet is certified ‘IPoS’ – Internet Protocol over Satellite – a standard
defined by the Telecommunication Industry Association in December 2003.
IPoS enables the Hughes broadband systems for superior inroute
performance, efficiency, reliability, and scalability.
2. DVB-S2 with ACM. DVB-S2 is the latest satellite digital compression
technology – but what makes the HughesNet product so powerful is the
use of ACM (Adaptive Coding and Modulation). ACM provides for real-time
adjustments by the network for increasing power or bit rates to help
provide for more reliability for a consumer’s system in bad weather. While
other systems may lose connection in bad weather – the Hughes system is
designed to stay connected as long as possible. It allows the system to
increase the power and decrease the bits in order to stay on the air. When
the weather clears, the system can automatically increase the bits and
reduce the power.
3. The consumer never knew it happened – but they stayed on line. We call it
‘four wheel drive for your satellite system’. Hey, it really is rocket
science…and we’ve got the best.
HUGHES PROPRIETARY
Hughes 6/14/2006
More Cool-cutting edge Technology
21. Industry-leading triple DES (Data Encryption Standard) technology with
conditional access security – to help protect your data. We can’t stop you
from putting your social security number on the Internet – but our system is
designed to protect the transmission of that data from the bad guys.
22. New HN7000S product incorporates Hughes’ advanced Performance
Enhancing Proxy (PEP) technology by optimizing the TCP (transmission
control protocol) over satellite for increased throughput performance.
23. HughesNet implements patented TurboPage software to accelerate HTTP
(Hypertext Transfer Protocol – a primary request/response protocol for
transferring data on the worldwide web) traffic for faster browser access.
24. Unique ‘fetching’ technology begins pulling down web site graphics and
images as soon as you go to the page…making your browsing experience
much, much better!
HUGHES PROPRIETARY
Hughes 6/14/2006
Why Not,
• Offer the premier service provider who will provide your
customer with the;
• Fastest
• Most Reliable
• Most Secure Satellite Internet services available today
Nationwide.
Hughes, the only company with a 30 years proven track record of
trusted service providing the latest and most advanced satellite
technology available.
HUGHES PROPRIETARY
Hughes 6/14/2006