Transcript Seamless Services Across Fixed & Mobile Networks

Seamless Services
Across Fixed & Mobile
Networks
Everything over IP (Finally)
Matt Lukens VP & GM
Comverse CIPC Americas
Customer Perspective – One Supplier
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
Customers want service from one supplier
86% of customers would prefer to have a single
supplier for both fixed and mobile
70% would prefer to have a single bill and a
single customer support
30% expect a discount to subscribe to a
convergent service
Source : ADL, Exane 2007
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Customer perspective: What Customers want
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
• Customer Insights
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Customers (Consumer Segment) don’t know what Fixed Mobile Convergence (FMC) is nor
what Fixed Mobile Substitution (FMS) means (and they don’t care)
They only distinguish between “at home”, “at work” and “out and about” offerings
• Customers
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…prefer using their mobile phones but want an alternative to Fixed line that saves on their
phone bill
• “If I had the choice and if it wouldn‘t be for cost, reasons, I would prefer to
communicate only via mobile phone, even from home”
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…are being offered Converged bundles:
• “ 6% of consumers are willing to move to converged bundles for a minimal
discount, while 50% require discounts greater than 30% to switch to bundles”
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…love their IP communities
• “Customers are increasingly using “IP communities” to meet their daily
communication needs (21% are IM users, 47% are Email users)”
• And as a consequence implicitly require ubiquitous access to Broadband
• Must be able to access services of service providers that don’t own the
transport infrastructure
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“NGN IP Operator” Services
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
Phone
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TV
Residential Primary
Line
Video
Communications
Network Address
Book
Presence
Converged Billing
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IPTV & VoD
VoIP on TV
Click to Dial on TV
Visual Voice Mail on
TV
Messaging on TV
Video
Communications
Control Phone
Services on TV
Network Address
Book
Presence
Converged Billing
PC
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Mobile
TV on PC
Mobile Phone on
PC
VoIP on PC
Visual Voice Mail on
PC
Messaging on PC
Video
Communications
Control TV cPVR on
PC
Network Address
Book
Presence
Converged Billing
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TV on Mobile
VoIP on Mobile
Visual Voice Mail on
Mobile
Messaging on
Mobile
Video
Communications
Control TV cPVR on
Mobile
Network Address
Book
Presence
Converged Billing
What You Want, Where You Want It, & When You Want It
3 Screens For: Video Entertainment, Phone Calling & Messaging
Single: Identity, Inbox, Address Book & Bill; Cross Devices With Presence
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Operator Perspective: Where is the growth?
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
VoIP GROWTH +22%
BROADBAND
Services
Entertainment
& VoIP
PENETRATION
~26%
INCREASED REVENUE
+
REDUCED CHURN
GROWING FAST
HIGH PENETRATION
~100%
SATURATED
MOBILE
MARKET
LOW GROWTH
~3%
DECLINING ARPU
-3%
81% Voice
11% SMS
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Broadband penetration drives PC adoption
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
• The proportion of households who own a PC but lack Internet
access was 9% at the end of 2005; it will fall to just four percent
by 2011 (Source: Jupiter)
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Time Spent Online is Increasing Dramatically!
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
• The average online consumer
spends 14 hours a week
online, which is the same
amount of time they watch TV
(Source: Jupiter Research
2006, American Households)
• Broadband users spend an
average of 48% of their free time
online on a typical weekday
• (Source: Media-Screen, 2007)
• Online broadband users
spend 27% of their time on
leisure, 27% for
communication, 9% on
information searches, 15%
on personal productivity, and
12% on shopping
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Converged Operator Opportunity
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
• Leverage operator assets
– Subscriber base, established brand, control of customers
• Create value and differentiation by adding FMC services
– Converged telephony, Messaging, Entertainment
• Increase ARPU & loyalty by providing multi-play service bundles
– Fixed Line + broadband access
– fixed IP telephony / PC-based telephony + broadband access
– Triple Play (broadband access + fixed IP / PC-based telephony + IPTV)
– Quad Play (Mobile+ BA + Fixed IP/PC telephony+IPTV)
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Seamless networks – ‘New’ services
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
Old services offered across new networks = New service + more ARPU
One Phone Number
Re-use of the number for personal communication in
fixed environment (PC), and Mobile
Messaging
Extend SMS reach to fixed environment (PC-based
SMS in and SMS out)
Converged messaging
Voice Mail
Converged single voice mail for fixed mobile
telephony
Billing
Address Book
Converged Billing, mobile, fixed, broadband, etc.
Enable access and use of the address book in all
environments
Address book synchronization / back-up & restore
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Fixed line services
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
• Residential Broadband
– THE ENABLER!
• Residential IP telephony
– Primary line or secondary line
– TV-based telephony: address book
and click-to-dial on TV, caller ID on TV
• IPTV
– Live and interactive TV
– Video on demand service, pay-perview
– Electronic program guide
– TV on demand: nPVR, time-shift TV,
program restart
– Automatic PVR synchronization with
call pick-up
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Synergy Between Services
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Between telephony and IPTV
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Caller ID on TV
Divert call on mobile/voicemail
Message waiting indication on TV
TV-based voice mail
Call history
TV-based click-to-talk from address book
Between video and IPTV
– TV-based video communication & video
mail
– TV-based video conferencing
– TV-based video call
– Video 3G interconnection
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Seamless Services Across Mobile networks
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
• View electronic program
guide (EPG) from mobile
handset
• Select a program to record
• Set NPVR recordings
• Set reminders
Select Channel
Record program
Program is recorded !
Select
Program
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3 Screen Clients: Voice, Messaging & Video
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
PC Client
TV Client
Mobile Client
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Converged Clients
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Communicator PC, TV & mobile clients
Personalizes communication experience
Accesses users to their IP communities of interest
Intuitive easy-to-use user interface
Converges communications across 4 screens
VoIP & video
Messaging, SMS, MMS, IM and Presence
Access Network Address Book
Users pick service to talk with friends at the time
PC & TV Clients
Mobile
Client
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Example of a PC Communicator
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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PC Communicator Overview
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
Single bill
• Shared credit between
Cell and PC
Voice & video
telephony
• PC to PC and PC to
Fixed or Mobile
Cross device
messaging
Single address
book
• synchronized between
Cell and PC
• SMS, MMS, IM
Single voicemail
• between Cell and PC
Extend the mobile experience into the PC
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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
- SMS, MMS, Voice, Video
- Buddy List + Presence + IM
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Example of Multi-Play Bundle:Quad Play
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
STRATEGY : First-mover advantage with Quad Play
Simplicity in tariff structure rather than jumping on the ‘Free' services
bandwagon (Orange, Carphone Warehouse and Sky)
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Latest Bundling Trends: Music
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Latest Bundling Trends: Games + Console
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Latest Bundling Trends: iPhone
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Communication + Entertainment Everywhere
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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The Effect of Multi-play on Orange…
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Service delivery Overview
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
Messaging
AS
IM
SMS /
MMS
Address Book
Telephony
AS
Presence
Voice
Video
Ingestion
Middleware
CA/DRM
Encoders
TVOD
Billing
CRM
DTA
FMC
Services
STB
Manager
Walled Garden
IP Network
GW
Cellular
Network
Mobile
Dual Mode
Mobile
Communicator
PC Client
PC
Communicator
IP Telephony
IPTV
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Converging dissimilar voice networks
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
SCP
IN protocol
Mobile network
Mobile user
MSIN
MSRN
VMSC
HLR
GW
PSTN network
GMSC
GW
Dual mode
IP network
Telephony
AS
Residential user
PC Communicator
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IPTV Delivery Network
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
National
Channels
Applications
Internet
IPTV
MiddleWare
Applications
IPTV
Platform
Operator
Network
FTTN Neighborhood DSLAM
FTTH 2.4 GPON
FTTH FE & GE AON
NOC
Real Time
Encryption
IPTV
Admin
DB
DRM
Key
Server
CRM
Super
HeadEnd
STB Boot
Server
Ad Insertion
Manager
VoD
CDN
Manager
Global
Channels
OTA
Tuners
IRDs
Encoders Mosaic
& Transcoders
Pricing/Rating/Messaging
Converged Billing
STB
cPVR
Local
Channels
IAD / RG
Content
Ingestion
NGN-IP
Core
Network
Offline
Encryption
Real Time
Encryption
Video
POP/Hub/SWC
Access
Network
Local &
Distributed
Targeted Ad
Video Servers
Insertion
National &
Regional Ad
Insertion
On
Demand
Offline
Encoding
Off-Line
Content
Repository
Ingest
Station
Master
Library
VoD Video
Servers
LU / Home
Last Mile
Video Hub / Serving Office
Super HeadEnd
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Converged Service Delivery
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
Common OSS/BSS
CCBS
Messaging AS
FMC AS
Telephony AS
IM
SMS/MMS
Single Id
Associated Devices
Handover
Voice
Video
OSE
Address Book
Presence
Embedded IMS Core
NGVM
Cellular
network
Mobile
IP Network
Dual Mode
PC Client
MW Client
IP Telephony
Mobile
Communicator
PC
Communicator
TV
Communicator
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Multiplay Service Elements
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
User
Domain
User
Domain
Network
Domain
Service
Domain
PSTN
Content
Domain
Video Headend
Regional
Video
Headend
Regional
VoIP
Gateway
CMS / Work Flow
MiddleWare
nPVR
Video
Encoder
Ad
Insertion
STB
Boot Server
VoD
CA/DRM
Mosaic
IRDs
VoIP / IMS Control Plane
STB cPVR
IMS Core
TAS
SoftSwitch
Media
Servers
SBC
Peering
Gateways
Business
IP Centrex
IP
Trunking
Communicator
Network
Address Book
Presence
Fiber Network(s)
IAD / ATA
xDSL
ONT
RG
Access
Aggregation
RT/COT
DSLAM
Core
WWW GWs
BRAS
BSS
&
OSS
Switches
RF
Tuners
DTV OTA
VoD Content
Ingestion
Stations
Mobile VAS
Messaging
SMS, IM, MMS
Notifications
NG Voice Mail
Mobile TV
Mobile
Registrar
Handover
Identity
Avatars
Routers
OLT
Linear TV
Content
Ingest
Voice & Fixed VAS
Residential
VoIP
Int’l GWs
Real-Time
Billing
Mediation
CRM
Inventory
Content
Catalog
Workforce
Management
NMS
Service
Monitoring
Cyclical
Billing
Product
Catalog
Order
Management
Provisioning
Pricing
Rating
User Profile
Statistics
& Reports
Display
Screens
Basic IPTV System Components
Value Added Components
Satellite
Operator Network Components
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Typical Platform Integrations
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
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Thank You
September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California
• Matt Lukens
• Vice President and General manager
• Comverse Converged IP Communications
Americas
• 401-885-7764
• [email protected]
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