Transcript M-Internet
The value chain and added-value networks Phone business profitability: Operators sell services, not transmission Compare the price SMS vs. voice in term of transmitted bytes !!! 2. PERSON-to-MACHINE IVR 3. NETWORK Distribution of most terminals (preconfiguration) 1. Prepaid / Postpaid VPN 800-900 … PERSON-to-PERSON Voice call Voice mail SMS … Services are performed in the network, coupling services <=> network 2 Phone business profitability: The operator controls the value chain content Voice provided by the user Network with Services terminal Terminals distributed by operators 3 Internet and a new value chain: The operators controls transmission ~ Internet creates a open and universal transmission layer: IP Services and Transmission are decoupled Person-to-Machine communication explodes content Portal services Networ k Networ k Line IP terminal 4 Internet and a new value chain: The services are externalized out of the operator’s network Portal Content providers 2. PERSON-to-MACHINE 3. NETWORK Directory Prepaid 1. PERSON-to-PERSON E-mail Instant Messaging Phone over IP Video over IP Most Services are performed out of the network, coupling services <=> terminal 5 Terminal-based services: Phone services / Pre-paid offer 6 Terminal-based services: Phone services / A Recent E-Mailing Ad Campaign From: "Delwyn Kayes" <[email protected] To: <[email protected] Subject: Les nouvelles de Microsoft - MSN Messenger... Date: Fri, 8 Mar 2002 04:22:56 -0000 Cher client Pourquoi payer les tarifs exhorbitants de France Telecom pour vos appels locaux et internationaux (téléphones fixes et portables) quand il est possible d'économiser une fortune avec le Téléphone Internet d' MSN Messenger? Utilisez votre PC pour apeler votre famille et vos amis. Il ne vous coûtera que 0,05 Euros la minute pour appeler le Royaume Uni, les Etats Unis d'Amerique, le Canada, l'Allemagne, l'Espagne, la Belgique, la Hollande, ou partout en France si vous utilisez votre Téléphone Internet - avec France Telecom, le tarif serait à 0,23 Euro par minute! Si vous signez maintenant, vous recevrez le fantastique 'New Starter Pack' COMPLETEMENT GRATUIT! Ce pack contient tout ce qu'il vous faut pour démarrer: * Un casque-micro multimédia GRATUIT (d'une valeur d'environ 16 Euro) * ou 20% de votre temps d'appels GRATUIT * et un livret d'instructions GRATUIT Et comme vous avez déjà le logiciel du Téléphone Internet d' MSN Messenger prêt à l'emploi depuis le 22/12/2001 14:14:19, vous pouvez dès maintenant vous préparer à téléphoner à vos parents et amis pour moins cher. Utilisez le Net pour économiser et votre PC pour téléphoner dans le monde entier dès maintenant. Pour découvrir nos tarifs intéressants vers les portables et autres destinations, cliquez sur le lien suivant www.callserve.net/homepage.asp et selectionnez "our low rates". Bavardez au téléphone! Delwyn Kayes 7 Terminal-based services: Payment 8 Terminal-based services: Network services … without the network! Raw Transmission network Raw Transmission network 9 A proposal for the Internet future Putting more value in the network 10 Developing the added-value of the networks 2. PERSON-to-MACHINE 3. NETWORK 1. PERSON-to-PERSON 11 A Vision for the future – smarter terminals connected by smarter networks terminals ++ 20+ proxies to be inserted in series in the network to add value to the exchanges crossing the network Sites, portals in a tough competition (Operators but mainly Medias: MSN, Yahoo, AOL, Wanadoo, Tiscali…) Increase the value in the operator’s « reserved domain », the « line » itself 12 What is a proxy? ~ ~ A proxy is an Intermediate node in the data flow An IP network is made of Transmission Nodes: routers (to orient the flow) proxies (to work on the flow) ~ Examples of proxies Cache, firewall, network anti-virus, WAP gateway… 13 Inventing the proxy platform … … … … Appli 2 Nextenso Proxy Platform designed to develop and run proxies Pipe-line architecture specialized to work on the flow Applications are proxylets to be plugged Full scalability of the software cluster Fault-Tolerant by design Appli 1 ~ 14 Nextenso Proxy Platform 3 key advantages ~ 1. Coherent Administration, for the lowest OPEX Just one platform to manage several proxies ~ 2. Open Architecture, easily expandable to new services Toolkit to develop new proxylets to be plugged (by any development team) Architecture compliant with IETF standard ~ 3. High-Performance, for end-users and CAPEX/OPEX The Operator must reach the best response time for end-users Impressive performance permitted from the specialization of the platform (e.g.,Nx WAP gateway vs. traditional WAP gateways) Much less hardware needed for the same traffic 15 Proxies in action e.g.1, Dynamic re-branding ~ Content providers as partners The operator’s bunch of services for its subscribers Operator’s applications « base » Partnership « kiosk » Any sites « connectivity » Dynamic modification of the screen pages to rebrand or co-brand the content 16 Proxies in action e.g.2, Dynamic colorization ~ ~ ~ New handsets support color Wap sites are in black & white (B&W) B&W services are not acceptable on color terminal (see the TV syndrom and the colorization of old movies) Black & white pages Dynamic colorization of the screen pages according to defined operator’s rules 17 Proxies in action e.g.3, Terminal-based content filtering ~ Each terminal has specific capabilities E.g., document format The proxy adjusts the pages and the documents (such as images type or size) according to terminal constraints 18 Proxies in action e.g.4, Operator-level authentication ~ Operators can provide a single sign-on for the access to the on-line services Ease of use for the subscribers (see phone keyboards) Reinforce the role of the operator in the service delivery Protecting the customer database with “blind identifiers” Operator’s Authentication server The proxy authenticates. Then, it takes in charge the authentication with the applications of the partners 19 Proxies in action e.g.5, MMS, simpler and much cheaper ~ ~ ~ ~ ~ ~ ~ MMS is not SMS MMS is just an e-mail modified with specific protocols (… not compatible with Microsoft Outlook) A proposal: supporting MMS with proxies and a standard e-mail server 1. Protocols translation 2. Charging 3. Store the mails 4. Support WAP traffic for MMS Prepaidpostpaid systems Nx WAP gateway Nx MMS charging proxy Nx MMS proxy relay Faulttolerant mail server MMS protocols MMS protocols E-mail protocols 20 Proxies in action e.g.6, Radio-based Location Calculator ~ ~ ~ The system computes a more accurate location using several BTSs. The phone gets the radio parameters related to the surrounding BTSs (signal power, timing advance) From this information the location is computed: “triangulation” Location Calculator Radio parameters Data flow Enhanced Data flow 21 Nextenso Proxy Platform pipe-line architecture is optimized for the implementation of proxies ~ The specialization of the platform permits More efficiency with a pipe-line platform than with a general-purpose layered platform More value from the platform itself reducing the complexity of each proxy (stability, creation of a proxy for a new business opportunity) Proxylet Administration Proxylet Protocol Mapping Proxylet … Push Proxy Proxylet Engine WAP Gateway … Proxylet Voice Proxylet Proxylet http WAP SMS Proxylet Engine http WAP SMS Voice … 22 Proxies per domain Request Enhancement -Location proxy -Profile syndication -… Content Enhancement User -Authentication -Blind Identifier -… -Re-branding -Colorization -Adaptation to the handset -… Payment Services sites -Charging proxy -… Protocols -WAP gateway, WAP2.0 (I-mode) -MMS proxy relay -Push proxy -Wireless Optimizer -… 23 Summary ~ Terminals are become more and more intelligent. Microsoft & Nokia contribute to this evolution – and this is a good thing. ~ However, the danger is that operators' networks may be reduced to being "dumb transmission systems" as a result of this increased terminal intelligence ~ So, it is necessary to reinforce the business of operators by balancing the development of intelligence in terminals by adding value to the network -- and better serving the endusers. ~ Alcatel's latest lines of telecommunication systems embed innovative Internet functions designed to increase addedvalue services and generate more revenue from the network infrastructure. 24 Be Ready Now for Whatever Comes Next 25