Transcript Sharing Digital Content in the Home

Sharing Digital Content
in the Home
Introducing the
Digital Home Working Group
November 2003 Update
© 2003 Digital
Home Working Group
Page 1
Digital Home Environment
Consumer Desire
Share music, pictures and video
between PC, consumer electronics,
and mobile devices
Industry Opportunity
Provide a compelling, user-friendly
solution that fuels new businesses
© 2003 Digital
Home Working Group
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Digital Home Faces Challenges
• Multiple-vendor home networks are
difficult to set up and use
• Interoperability is limited, increasing
consumer skepticism
• Proprietary systems don’t create category
growth
• Industry standards alone don’t ensure
interoperability
© 2003 Digital
Home Working Group
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SolutionIndustry Collaboration
Seventeen industry-leading companies from the PC, digital
consumer electronics and mobile device industries shared a
common goal of establishing a platform of interoperability based
on open industry standards...
To enable a transparent home network so consumers can
easily create, consume, manage, and share digital content
in new, compelling ways
...and they came together to create the
Digital Home Working Group
…or DHWG, on June 24, 2003
© 2003 Digital
Home Working Group
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DHWG Membership Structure
17 Promoter Member Companies
Board of Directors
NEC Personal Products, Ltd.
and over 50 new Contributor Members…
© 2003 Digital
Home Working Group
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DHWG Membership Structure
Over 50 Contributor Member Companies
Apex Digital
Appairent Tech
Atheros Comm
ATI Technologies
Bell Canada
BridgeCo
Broadcom
BT
Canon
Carry Computer
Cisco-Linksys
Creative Labs
CyberTAN Technology
DigiOn
Digital5
D-Link Systems
Dolby Laboratories
ETRI
© 2003 Digital
Home Working Group
Freecom Technologies
InFocus
Intellon
Inventec
ITRI
KETI
LG Electronics
Maxtor
Mitsubishi
Motive Communications
Motorola
National Semiconductor
NEC Electronics America
Newsoft Technology
Olympus
Opciel Technology
Oregan Networks
Pinnacle Systems
Pixelworks
QualityLogic
Sanyo Electric
Seiko Epson
SCM Microsystems
Shuttle
Sigma Designs
SKY Perfect Comm.
Solid Info Tech
Tatung
Texas Instruments
Toshiba
Ucentric Systems
USI Mfg Services
Zoran
ZTE
As of November 7, 2003
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DHWG Interest has No Boundaries
Support by Region
Support by Industry
Others
Service
R&D
EMEA
Network
14%
Americas
Asia
31%
Product
Components
Mobile
53%
CE
PC
Semi
conductor
Based on 150 membership applications, October 7, 2003
© 2003 Digital
Home Working Group
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The DHWG Vision
BROADBAND
MOBILE MULTIMEDIA
Entertainment,
E-Business, Services
Entertainment,
Personal Pictures and Video,
Services
MEDIA
Pre-Recorded Content
Personal Media
Consumers want their
devices to work
Consumers
wanttogether
their
andtoshare
devices
workcontent
together
and share content
BROADCAST
Services,
Entertainment
© 2003 Digital
Home Working Group
Page 8
The DHWG Approach
• Deliver design guidelines based on open standards
• Provide a common baseline of media formats
• Accelerate market acceptance through compliance
and verification testing
© 2003 Digital
Home Working Group
Page 9
Framework Overview and Scope
2004
2005
2006+
Under Consideration in DHWG
Digital Rights Management
Content Protection
DRM / CP Technologies
DRM / CP Interoperability
DHWG Media Formats
Optional: GIF, TIFF, AAC, AC-3, ATRAC3plus,
Future Potential Technologies
Required: PNG, JPEG, LPCM, MPEG2
Media Formats
JPEG2K, MPEG4
MP3, WMA9, MPEG1, MPEG4, WMV9
Candidates for
DHWG Technologies
HTTP
Media Transports
Device Discovery
and Control
UPnP DCP
AVv1
UPnP, version 1
Network Protocol
IP
IPv4
Physical Network
Ethernet
Wired 802.3u
Wireless 802.11a/b/g
IPv6
Wireless 802.11e/i
Core DHWG Principles: Open, Fair, Interoperable
© 2003 Digital
Home Working Group
Disclaimer: Some of the formats/standards referenced above are
trademarks or registered trademarks of their respective companies.
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Media Format Strategy
IMAGES
Required Format Set
Optional Format Set
(must implement all)
(may implement one or more)
JPEG, PNG
GIF, TIFF
AUDIO
LPCM (2 Channels)
AAC, AC-3, ATRAC3plus,
MP3, WMA9
VIDEO
MPEG2
MPEG1, MPEG4, WMV9
• Interoperability achieved by requiring specific formats
– Open standards that are formally ratified by an internationallyrecognized standards organization
– IP must be licensed under reasonable, non-discriminatory terms
• Optional formats available to cover market needs
– Source devices supporting an optional format must be able to convert
that content into one of the required formats
© 2003 Digital
Home Working Group
Disclaimer: Some of the formats/standards referenced above are
trademarks or registered trademarks of their respective companies.
Page 11
DHWG Organization
Board of Directors
Management
Agency
Technical
Committee
Ecosystem
Committee
Glen Stone
Sony
K.S. Lee
Samsung
Interoperability
and Compliance
Committee
Keith Laepple
Microsoft
Chair
Scott Smyers, Sony
Vice-Chair
Heikki Heinaro, Nokia
Secretary
Evan Smouse, HP
Treasurer
Willem deZoete, Philips
Marketing PR
Committee
Legal
Committee
Jim Reilly
Matsushita
C.K Ko
Samsung
Committee chairs in gold.
© 2003 Digital
Home Working Group
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DHWG Committees–Technical
Technical
Committee
Glen Stone
Sony
Use Case
Subcommittee
(joint with Ecosystem)
Prabir Mohanty
Samsung
Home Network
Version 1
Subcommittee
Mobile &
Handheld
Subcommittee
Andy Crump
Intel
TBD
Committee chairs in gold.
© 2003 Digital
Home Working Group
Page 13
DHWG Organization–Ecosystem
Ecosystem
Committee
K.S. Lee
Samsung
Use Case
Subcommittee
(joint with Technical)
Prabir Mohanty
Samsung
Industry
Liaison
Subcommittee
Michael Stelts
Thomson
Committee chairs in gold.
© 2003 Digital
Home Working Group
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DHWG Deliverables
• Create Design Guidelines for interoperability
• Develop liaisons with other industry standards bodies
• Implement compliance testing and certification programs
• Generate marketing and logo programs
Launch DHWG
White Paper
Promoter F2F
Tech Requirements
General F2F
Draft Guidelines
Q2 2003
Q3 2003
Q4 2003
Version 1 Guidelines
Beta Prototypes
Q1 2004
Retail Products
Interop Testing
Q2–Q3 2004
Target for products using DHWG2004
© 2003 Digital
Home Working Group
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Summary
• PC, CE, and mobile convergence is here
• Consumers want to easily create, use, manage
and share digital content in their home
• Industry leaders share a common goal and
approach to enable the transparent home
network
• Interoperability, open and fair standards are key
• The digital home environment will fuel new
business opportunities for all of us
© 2003 Digital
Home Working Group
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Thanks for your interest in
Digital Home Working Group
More information at www.dhwg.org
Please join us!
© 2003 Digital
Home Working Group
Page 17