Transcript Converging Platforms

®
Intel and Mobility
“Converging Platforms”
José I. Sáez
[email protected]
EMEA Business Dev. Mgr-Mobility
IBM WLAN Summit-Milan, Italy
October 26, 2005
Mobility meaning Wireless Broadband everywhere
Continuum of Wireless Standards
WWAN
(>30km)
IEEE 802.20*
(proposed)
3GPP, EDGE
(GSM)
IEEE 802.16e*
IEEE 802.16*
WIMAX
IEEE 802.11*
WIFI
IEEE 802.15*
Bluetooth
WMAN
(30km)
WLAN
(100m)
WPAN
(10m)
ETSI HiperMAN* &
HIPERACCESS*
ETSI
HiperLAN*
ETSI
HiperPAN*
The sweet spot for each technology is unique End-users
looking for ubiquitous access
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
2
Telecommunications Industry Trends
The communication industry is going through convergence and stratification:
Mobile
User
BU
Database
core
Cellula
r
Access
Fixed
User
BU
Database
PSTN
Data
User
BU
Database
core
Services
Presence Voice Content
Access
Cellular
ISP
DSL
Third
Party
IP
Gateway
Device
Convergence: Device – multiple communications on a single device
Access – merging of mobile and fixed access networks
Core network – all IP transports
Intel’s focus
area
Stratification: Operators moving from vertical access to service-oriented businesses
Operators opening access to 3rd Party Content and Services (VNO)
Software reuse across device types.
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
3
New Requirements Placed on Device Platforms
• Service Provider
Requirements:
• Rapid Innovation
• Controlled
Implementation
• Service Mgt
Intel is motivated to create
‘Connected Mobile Client’
platforms of choice for the
ecosystem
Service Provider
TSP, MVNO,
Enterprise
Network-to-Device
View
Device
• End-User
Requirements:
• Rich Features
• Flexibility
End User:
Consumer &
Corporate
End-User-to-Device
View
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
4
Connected Mobile Client
Definition: A Connected Mobile Client is a intelligent node on the Service
Provider network that provides simple, secure and reliable: Connectivity,
Device Management, & Service Delivery
Capability
Feature Category
Intel Deliverables
Coherent HW and Drivers
WLAN, WWAN
Connectivity
Connection Manager
Client pervasive voice Anywhere-Anytime Connectivity Common Connectivity Framework (CCF)
& data network
Adapter Switching
Seamless Connectivity
connectivity
Device-to-Device Session Transfer
Asset Management & Access
Wireless Trusted Module
Secure Manageability Engine (SME)
Control
Device
Network-to-Device Management
Management Configuration Mgmt
Wireless, Remote & User-Initiated Intel® AMT
Securely manage
Device-to-Device Management
client devices
Remote Console
Resource Sharing
Network Storage
Service Delivery Agent
Service
Reliable and Secure Service
DLNA
Delivery
End-to-End Bearer Maintenance QoS Negotiation
Standards-based
signaling protocols
WB Vocoders, Fast Video Decoders
Hi Fidelity Communication
(IMS/OMA)
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
5
Wireless trends...
Notebooks ARE Converged Clients...
100
90%
Notebook
WLAN
50
Attach
96%
65%
Rate
WW Mobile PC shipments
55Mu(est)
10%
0
2005
2003
2004
2005
2006
Before
Centrino™
Mobile
Technology
25Mu
2001
Source: Gartner ‘04
...and Handsets are getting Smarter...
Sales of Mobile Terminals to End Users by Device Category — Western Europe, 2000-2009 (Thousands of Units)
Basic Phones
Enhanced Phones
Basic Smartphones
Enhanced Smartphones
Wireless Cellular PDAs
Total
NA = Not applicable
Source: Gartner Dataquest (May 2005)
6
2003
4.800,4
112.282,5
4.430,3
452,9
254,8
122.220,9
2004
9.581,9
129.517,5
5.792,1
2.206,7
685,6
147.783,8
2005
8.632,6
124.814,6
14.343,9
4.212,8
1.132,4
153.136,3
2006
7.728,6
119.542,1
24.684,8
6.620,5
1.262,2
159.838,2
2007
2008
7.066,4
6.353,1
113.718,8 106.205,0
25.961,1 26.635,3
14.237,8 20.575,1
1.324,0
1.348,7
162.308,1 161.117,2
2009
5.669,3
93.325,9
34.691,8
25.105,4
1.363,6
160.156,0
CAGR
2000-2004
-46,1%
60,3%
157,3%
NA
NA
2,5%
CAGR
2005-2009
-10,0%
-7,0%
24,7%
56,2%
4,8%
1,1%
Source: IDC
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
6
The NEXT WLAN Evolution
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
7
Taking Mobility to a New Level
Q1’06
Napa
Intel® Pentium® M
Processor
(Dothan w/533 MHz FSB)
Execute Disable Bit
Yonah
(Dual-core, mobile
optimized, 65nm)
Intel® Virtualization
Technology
Chipset
Mobile Intel® 915GM,
915GMS, & 915PM
Express Chipsets
Calistoga
(Improved integrated
graphics chipsets)
Intel® AMT (wired)
Intel® PRO/Wireless
2915ABG Network
Connection
Processor
Q1’05
Sonoma
Wireless
Intel® Centrino™ Mobile Technology
Golan
(Next Generation Wireless,
supporting latest security
standards & VoIP features)
Responsiveness
Security
Flexibility
Intel® Pentium® M
processor
Mobile Intel® 915GM,
915PM & 915GMS
Express Chipsets
Intel® PRO/Wireless
2200BG & 2915ABG
Qualify Launch
Deploy
Stability
Delivering your mobile digital needs
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
8
Napa Platform Initiatives
Digital Home
Digital Office
\
\
•On-the-go Entertainment
• Dorrington / Sync n Go
• Media Optimized
• Intel® High Definition Audio
• Intel® Dolby* Collaboration
• Manageability
• Virtualization Technology
• Intel® Active Management Technology
• Voice over IP
• Pervasive Connectivity
Intel Building Blocks
\
• Intel® Innovation PC Award Winners
• Other names and brands may be claimed as the property of others.
• Yonah Dual Core
• Intel Software
• Calistoga & ICH7-M Chipset
• Golan Wireless LAN
• Tekoa Wired LAN
Platform Initiatives unleashing the “WOW” in Napa
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
9
However, somebody wrote a CHECK...
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
10
Cellular data enters the Notebook
• Enterprise IT wants:
• Support for all
enterprise Hardware
• Cross-platform
consistent Client
Software
• Single point
configuration manager
• Notebook OEMs want:
• Support for all OEMdesired Hardware
components
• Elimination of
End-User confusion
Source: Instat 12/04
There is a need to provide an “Easy-as-Wi-Fi”
experience for WLAN+WWAN Notebook customer
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
11
Can History Repeat for WWAN & Notebook? *
100%
96% ?
120
90% ?
100
80
65% ?
Accelerate
Adoption
60
40
Units (Millions)
Notebook
WWAN
Data
Attach
Rate
20
10%
0%
0
2003
2004
2005
2006
2007
2008
2009
* Projecting Industry Estimates
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
12
Components to Enable Services:
Common Connectivity Framework (CCF)
Notebook Connectivity to 3G WWAN Today
Primarily two ways
to connect :
For the Road
Warrior who needs
anytime-anywhere
connectivity
Via 3G WWAN Add-On Card
• Key advantages:
Via the Handset
For everyone else
who wants
occasional widearea connectivity
• Key advantages:
• Choice of “Best of Breed” of available
3GWWAN Cards
• Getting increased use/ utility from devices
you already carry
• Dedicated device for WWAN on
Notebook
• Ease of Entry for time WWAN user
• Challenge:
• Need to get card attach rate to
accelerate
• Challenge:
• Lack of ‘ease-of-connect’ and
interoperability between NotebookHandset.
• No easy-to-use, ubiquitous solution today
We can significantly increase 3G WWAN data
connectivity for the Notebook by both methods
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
14
CCF: A Family of Connected Usages
CCF
Home
Office
Road
“CCFv1”
Network
• Notebook WWAN Modem via
Bluetooth Handheld Connection
End-Customer Experience: One-Logical Device, All network types
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
15
CCF DH-DO Alignment Proposal
Usages
Platforms
Desktop
Notebook
Handheld
Consumer Elec.
Common
Connectivity
Framework
Digital Home
Digital Office
GTM
Programs
Content Protection (e.g. OMA DRM)
Sync Engine
DLNA Media Technologies
Middleware Components (UPnP, XRT, XML, HTTP, etc,)
Common
Components
Device Management (e.g. Intel® AMT , OMA DM, etc,)
IP-based Protocols
Device-to-Device
Connectivity
Connection Resources
(Wired LAN, Bluetooth, WiFi, UWB, etc)
DH/DO/CCF use common platform ingredients to
provide complementary usages/services
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
16
Components to Enable Services
Customer
Needs
Resource
Sharing
Device
Management
Collaboration
Input-Output
Device-to-Device Management
Network-to-Device Management
Secure Content Transfer
Security
Trusted Device Collaboration
CCFv1
Connection Manager Integration
Simplicity
WWAN Modem
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
17
Convergence will occur at Several Levels:
• Silicon
• More capabilities integrated directly into platforms
• Radio Technologies within the Device
• Combo handsets becoming mainstream
• Connection Software
• Connection Manager Experience
• Mobilized Software and Applications
• Applications drive usage!
• Networks
• Integrated Telcos moving towards unique Billing & Roaming
Experience
• End-User Experience
• Seamless access to networks (Roaming & Billing)
• Ease-of-use verifications
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
18
Summary
1.
Mobility has achieved MASS
volumes
2.
Critical mass of
Hotspots and Terminals
is being realized
Easy-of-use for Mobile
Data Service is essential
3.
4.
Standarization (Software,
Security, Roaming, etc)
accelerates adoption
Converged offerings
require collaboration
5.
All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
19
Thank You.
José I. Sáez
[email protected]