Transcript SinoCDN LinkEasy Solution

SinoCDN LinkEasy Solution
Technology & Application
Creating New Business
Opportunity
Oct 2002
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LinkEasy Product Line
• LinkEasy Standalone Edition (LE-1000)
– Designed for merchants like cafe, restaurants, business centre, property
operators and hotels to collect internet access charge
• LinkEasy Services Provider Edition (LE-2000)
– Designed for both merchants and internet service providers to collect
the internet access charge
– Internet service provider could
• Provide value added solution on top of broadband service
• Boost the sales of the broadband service
• Extend point of presence (POP) to Public Access Points or Hot Spots for
its subscribers or roaming users
• Differentiate its service from their competitors, attracting more customers
to pay for their core business service
• Absorb more commercial broadband users which have a strong need to
access internet in hotspot with company account
– Property owner could charge the internet access at its premises like
building, shopping mall, MTR stations through ISP
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Why LinkEasy Can Create New
Business Opportunity?
1. Convenient to users - Subscribers enable their
own access services through their browser.
Personalized
Service Portal
IP Service
Switch
Ethernet or xDSL network
Authentication?
2. Manage network resources by
controlling bandwidth usage and service
usage
Yes
3. Localized Advertisement on login webpage
LE-1000
Internet
Media
Server
4. Versatile Billing Model
Email
Server
Portal
Server
Application
Server
Retrieve
Account Information
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User Profiles
Customized Services
Service Usages
$$$$$
Hotels or Service Providers
Billing System
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Deployment Scenario using LE-1000
SinoCDN
LE-1000
Internet
Simply plug in the
network connector
provided and it is ready
to be online!!
Hotel PCs, Business Travelers Notebooks
or Wireless Internet Access Devices
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Simple Deployment Model
Hotels, Schools,
Office, ISPs, ASPs
Network Providers.
Telecom
Easy to deploy and sell
their bandwidth and
value-added services
Offices, Cafe,
MTR/airport stations
Internet
LinkEasy Manager
Schools, institution,
Shopping malls
Hotel / MDU
LAN
LAN
LAN
LAN
LAN
LAN
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LinkEasy Solution Architecture
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MediaOS
–
Policy & Network
Management
Value-Added Services
Network Access
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Security
QoS
Broadband Internet access service
Value-Added Services
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MediaOS
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Authentication, Authorization & Accounting
Network Access
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•
Provided by MediaOS for traffic and
bandwidth management
AAA
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•
Provided by MediaOS for secure access
and management environment
QoS
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AAA
Security
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Development kernel of LinkEasy
NAT, VLAN, HTTP, FTP, streaming, SMTP
relay, portal advertisement etc.
Policy & Network Management
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Management and Policy control for
authentication, billing, QoS, security, other
services and the whole LE system
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LinkEasy Service Provider Edition
• LinkEasy-2000
- Contain all basic features of LinkEasy Standalone Edition
- Provide global account roaming capability
- Support walk-in users account generation
• LinkEasy Manager
- Authenticate users to corresponding ISPs RADIUS servers
- Gather and generate centralized billing information to support
various kinds of billing model
- Provide centralized network monitoring and management
 LE-2000 and LinkEasy Manager work together as Service
Provider Platform to create new business opportunity !!
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LinkEasy SP Edition Standard
Deployment Scenario
RADIUS server
Internet
Service Provider
Network
Billing Server
LinkEasy Manager
Billing Information flow
LE-2000
LE-2000
Chain Cafe
Chain Hotel
LE-2000
Real Estate
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Current Released Features of LinkEasy
• Features of LE-1000 & LE-2000
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Plug and Play Access (DHCP and Static IP)
High-speed Internet connectivity (Fast Ethernet)
NAT, PAT
Centralized authentication and billing management
SMTP Relay
Time-Based Billing
Check-in/out Time Editing
Unplugged logout & Expire timeout detection
Port-Based Authentication (Bill my room)
Web-Based Administration Interface
No Client Software Required, login through web browser
Traffic Shaping (Bandwidth limiting)
Free Access Sites, Portal advertisement
Portal Denial Rules
Portal Redirection
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Current Released Features of LinkEasy
• Features of LE-1000 & LE-2000 (cont..)
– IEEE802.1q per port VLAN support
– RADIUS Support (LE-2000 + LEM)
– Login Account, billing my room account & ad-hoc (walk-in
generated) account (LE-2000)
– Power supply redundancy (LE-2000)
– Statistics Gathering & Analysis
– Log data backup to remote site
– Protocol support: HTTP, HTTPS, FTP, SMTP, POP3, IMAP, ICQ,
TELNET etc.
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Benefits of Deploying LinkEasy
Service Provider Edition
• Controllable Revenue
– Instead the revenue of Hotel, hotspots & Cafe controlled by their
infrastructure service provider, they can control the revenue of new
service by themselves
– New value-added services can leverage the core business and
generate more revenue
– Hotel, Hotspots & Cafe can promote their core business services in
promotion web page through LE-SP
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Benefits of Deploying LinkEasy
Service Provider Edition (cont.)
• Solve traffic loading problem for authentication
and metering system put in centre of the network
– In such a centralized approach, all Internet traffic will go
through that system at the network centre
– It poses traffic loading problem when number of broadband
users at the network edge increases
– Failure of any centralized system will result in service
interruption to all users
– The BRAS also has its capacity limitation for upgrade
– Distributed authentication and metering is more desirable to
avoid aggregated loading to the system in the network
centre
– LinkEasy distributed architecture allows add-on-demand to
achieve a highly scalable solution
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Deployment Scenarios of LinkEasy
Solution for Telco/ISP (Scenario 1)
•LinkEasy SP Edition is located in Property/Hotel premises
RADIUS
Internet
Router
Layer3 switch
LinkEasy Manager
Telco IP Network
Router
ADSL Modem
LE-2000
LE-2000
Layer2 switch
Layer2 switch
Property 1
Property 2
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Deployment Scenarios of LinkEasy
Solution for Telco/ISP (Scenario 1)
• The benefits of this deployment for Telecom Carrier
are
– The account administrative functions of LE-2000 can be kept
within the LAN, thus it will not be affected even if the WAN link
is congested or disconnected
– For VLAN configuration, deploying LE-2000 in Hotel/Property
premises would allow flexible control and ease of
management by Service Provider
– Our patented QoS feature can intelligently define and
prioritize the WAN Link traffic, which is commonly the
bottleneck for downstream and upstream access. E.g. if 100
active users connected to a 10Mbps Ethernet WAN Link, each
active user at most can use 100kbps for data transmission. If
the traffic priority cannot be policed, users have to contend for
the limited bandwidth resources, as a result, all users are
suffered.
– It allows user with higher priority can have bandwidth
guaranteed for both upstream and downstream data
transmission so that true broadband performance is delivered.
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Deployment Scenarios of LinkEasy
Solution for Telco/ISP (Scenario 2)
•LinkEasy SP Edition is located in Telecom Carrier Facility Centre
RADIUS
Internet
LinkEasy-SP stack
Router
LinkEasy Manager
Layer3 switch
Layer3
switch
Layer3
switch
Layer2
switch
Property 1
Layer2
switch
Property 2
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Deployment Scenarios of LinkEasy
Solution for Telco/ISP (Scenario 2)
• The benefits of this deployment for Telecom Carrier are
– Better utilization of LE-2000, they can share the concurrent license
among Hotels/Properties
– It is more convenient for Telecom operators to perform hardware
maintenance and basic network operations
• However, for this kind of deployment, there are a number of
drawbacks:
– The network between Telecom Carrier and Hotel/Property should be
highly reliable since once the network connection is congested, the
hotel staff would not be able to access the account administration
interface, and may also contend with the user data traffic
– VLAN enabled switches to separate different Hotel/Property traffic
may lead to performance degradation of core switches, which in turn
would affect user access performance
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LinkEasy Deployment in Hospitality
LinkEasy
Manager
L2 Switch
4/F
3/F
Internet
2/F
Router /
ADSL modem
L3 Switch
1/F
Hotel, Property or
Hospitality
LinkEasy
Operator
machine
Hotel, Property or
Hospitality
RADIUS
Server
Billing
Server
Authentication message between LE
and LEM
Authentication message between LEM
and RADIUS server
RADIUS sends user information to
billing server
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LinkEasy Deployment in Campus
Internet
Router
Operator
machine
L3 Switch
RADIUS
Server
LinkEasy
Manager
Campus Backbone
L3 Switch
L3 Switch
LinkEasy
L3 Switch
L3 Switch
LinkEasy
L2 Switch
LinkEasy
L2 Switch
LinkEasy
L2 Switch
L2 Switch
AP
Residential
Hall
Canteen
Engineering
School
Business
School
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LinkEasy Deployment in Hotels or
Retail Chain Operators
Internet
Billing
Server
RADIUS
Server
Router
Operator
machine
L3 Switch
ISP Network
Router /ADSL
modem
LinkEasy
Manager
LinkEasy
Router /ADSL
modem
Router /ADSL
modem
LinkEasy
LinkEasy
L2 Switch
L2 Switch
AP
L2 Switch
AP
AP
Hotel, Retail Store,
Restaurant
Hotel, Retail Store,
Restaurant
Hotel, Retail Store,
Restaurant
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LinkEasy Deployment in
Wholesale Solution
(Multiple-ISPs to Hotspots)
RADIUS
Server
Billing
Server
Internet
Billing
Server
RADIUS
Server
ISP A
ISP B
Telco Network
LinkEasy
LinkEasy
LinkEasy
Manager
Shopping Mall, Café,
Merchant stores,
L2 Switch
L2 Switch
LinkEasy
Public transportation
terminal
AP
L2 Switch
AP
AP
Authentication message between LE
and LEM
Authentication message between LEM
and RADIUS server
Shopping Mall, Café, merchant stores,
Public transportation terminal
Shopping Mall, Café, Merchant stores,
Public transportation terminal
RADIUS sends user information to billing
server
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Limitation of Current Hotspots
Wireless Service
• Wireless services deployed is often limited to its own
subscribers only, so revenue generated from the
Hotspots are very limited.
• Other retail ISPs and walk-in users have no ways to
enjoy the wireless internet service
SinoCDN LinkEasy SP Edition could be
deployed by the service provider to act as
Universal Services Provider (USP). The USP
offers service to other retail ISPs and walk-in
users.
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LinkEasy SP Edition USP Deployment
Scenario
USP
RADIUS
server
USP’s
IDC
LE-2000
LE-2000
LE-2000
LE-2000
LinkEasy Manager
Authenticate Retail ISP user
accounts using Retail ISP RADIUS
Server through LinkEasy Manager
ISP 1
ISP 1
RADIUS
server
Wireless USB Client
ISP 2
ISP 2
RADIUS
server
or
Wireless PC Card
•Centralized Network Monitoring
•Real-time configuration
•User Account Management & Integration
•Billing system integration
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Universal Services Provider Biz Model
• For Service Provider Account users
– For existing broadband users in USP, they can use USP accounts to
access internet . Users receive the bill from USP by the end of each
month
=> USP get all the revenue generated
• For Other Retail ISP Account users
– The Retail ISP account holders can make use of their existing accounts
to access internet in the Hotspots
– Since “LinkEasy Manager” collected all internet access traffic details,
USP then can charge the Retail ISPs for such roaming services
=> USP, Retail ISP can share the revenue
• For Walk-in users
– Walk-in users can also enjoy the wireless broadband internet access
through LinkEasy available hotspots. The hotspot operators create an
account in the Hotspots
– Hotspots, coffee shop or hotels collect the wireless broadband services
charge from those walk-in users. At the end of a month, USP can charge
those Hotspots based on the different charging schemes like access
time, traffic volume etc.
=> USP & Hotspots can share the revenue
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Benefits of Universal Service Provider
Biz Model
Benefits of USP
– Leverage existing infrastructure to increase revenue on internet access
– Attract other retail ISPs to provide wireless internet access service to
their subscribers
– Can make use of LinkEasy free site promotion channel to promote other
services
Benefits of Retail ISPs
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–
–
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Provide value-added services to existing subscribers
Attract more users to subscribe to their broadband
Minimal investment for launching the services extensively
Differentiate its service from their competitors, attracting more customers
to pay for their core business service
– Can make use of LinkEasy free site promotion channel to promote other
services
– No need to hire extra people to operate or manage the wireless
infrastructure, since USP has already provided such services
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Benefits of Universal Service Provider
Biz Model (cont.)
Benefits of Hotspots/Property Owner
– Provide additional revenue from wireless internet access
– Make use of LinkEasy free site promotion channel to promote
other services
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