Transcript NGN - CANTO | Caribbean Focus, Global Perspective

NGN Strategies and Services
Raman Krishnan
Detecon Inc.
Reston, VA
CANTO 2006
Punta Cana, June 19 2006
1.
Telecom Market Dynamics
2.
NGN & Value Proposition
3.
NGN Lifecycle Management
4.
NGN Services
5.
Migration Strategies
6.
Case Studies
Page 1
NGN.PPT
Content
1. Telecom Market Dynamics
Technology driven break-up of the value chain
Yesterday‘s
Monopoly
Value Added
Services
Today‘s
Monolith
Liberalization
/ DeRegulation
open interface
Call handling
Signaling & IN
IP-based Control
ServCo
TDM-Transport
Carrier has control of
the entire PSTN

Carrier controls (customer)
access and control layer

There is only one
business model

Competitor restricted to
reselling and wholesale
Carrier defines the
business model

Page 2
SalesCo
proprietary interface


(IP-) Applications
Business model defined by
price competition
open interface
NGN
TDM-Transport
NGN
New Business
Paradigm
NGIA
Call handling
Signaling & IN
CPS, Call-by-Call,
VAS
Tomorrow‘s
Disintegration
IP-Transport
NetCo

The network is split into three independent
layers with IP as the common protocol and
open interfaces between layers

Different entities may operate in all layers

Separate business models emerge for sales,
service and access/transport
NGN.PPT
The technology-driven breakup of the telecom value chain will lead to a segmentation of the
telecom business model.
1.1 CTO Intelligence
A technology radar is created to identify, categorize, and prioritize emerging technologies with
business relevance. NGN features prominently on the CTO dashboard ...
What is NGN?
- New Technology?
Why NGN ?
Competitive advantage?
Reduce cost?
NGN
CTO
How?
• What is the migration
path?
Can NGN be ignored?
Page 3
NGN.PPT
When?
• Schedule
• Time to Market
2. NGN and Value Proposition
MVNO
Service
Enablers
Control
Plane
MMS
SMS
LBS
IVR
Network APIs
OTA
Presence
Content Optimization
HSS / AAA
PARLAY
IMS
NASS / RACS
xGSN / Mobile IP
OSA
Policies / Resource & Admission Control
Aggregation
Plane
PEP
Access
Plane
PEP
Customer
Equipment
PEP
IP (GRX / CRX)
ATM, SDH, Ethernet
DSLAM / FTTH
(w)VoIP
Page 4
UMA
Cable
IPTV
CDMA
iDEN
WiMAX FLO / DVB-H
Connected
Appliances
Converged Device
Access agnostic call control and
service delivery

Standards-based architecture and
interface definition


Reduced vendor dependency
Open and standards-based service
creation environment

Enhanced features at lower cost and with
faster deployment
–

Customized feature bundles
–


e.g. user preference, profiling, and PBX-type
voice calling
e.g. Call offering based on location and
presence
Personalized feature control for end user
Convergence opportunity

Service: voice, data, video, streaming,
and IM

Network: wireline and wireless
CRM
PEP

Billing
Transport
Plane
Value Proposition

Technology: fixed and mobile
NGN.PPT
Application …
Application …
Application …
Non-Voice
Application …
Application …
Application …
Application 3
Application 2
Voice
…
SDP
SDP …
- Operation & Maintenance Provisioning
Service Delivery Platform
NGOSS
Application
Plane
Application 1
Why NGN matters...
2.1 Telecommunication Network Transformation
As strong drivers transform the telecom business model, CTO‘s are facing significant
challenges; Implications of the transformation of a Legacy Network towards NGN
Drivers of Network
Transformation
Legacy Network Model
NGN Model
■ Strong Competition in the
Telecom market Place
Services
■ Trend towards converged
services
■ Integrated Services (Quadruple
Play)
■ Differentiated Services
PSTN Data PLMN
Move to NGN:
from a vertically
layered
to a horizontally
layered
network
architecture
Services,
Switching,
Network Mgmt.
Services & Applications
Open Protocols e.g.. Parlay, OSA, JAIN
Call / Session Control
Transmission /
Transport
Open Protocols e.g.. SIP, MGCP, H.248
Transport & Connectivity
Network Management,
Business support layer,
enabling capabilities
Market/Customers
Technology
Platforms/Production
■ Limited growth with legacy NW
■ Increased OPEX for legacy NW
■ Emerging Vendors
Page 5
Impact of Network Transformation

Business model must be reviewed and adjusted

Operations and business processes must be
changed

Organization structure must be adapted

Human resources profile must be adjusted
NGN.PPT
■ Obsolescence of TDM
Technology
■ Open Architectures
■ New Access Technologies
■ New Terminal Devices
3. NGN Lifecycle Management
Introduction of NGN services demands due diligence and a well defined set of processes
Analysis of
Existing
Network
1
2
Formulation
of NGN
based
services
NGN
Business
Definition of
NGN Blueprint
3
Pla
4
Data Collection of
Legacy Network
Demand Forecast
for NGN Services
Key Functional
Elements
Analysis of
Proposed NGN
System
Gap Analysis b/w
Legacy and NGN
Services
Transformation
Scenarios
n
CAPEX/OPEX
Analysis
Business Case
Scenarios
5
Organization
and Human
Resource
Competence
Organizational
Analysis
Organizational
Design
Competence Model
and Analysis
Gap Analysis
Strategy for NGN
Transformation
Numbering System
Investment Policy &
Financial Evaluation
Timeline for
Transformation
Deployment Plan
Risk Assessment &
Sensitivity Analysis
Transformation
Management
Implementation via RfP, Vendor Selection,
Project Management
Page 6
NGN.PPT
Best Practices
4. NGN Services
Analyze Current, Planned, and Future Telecommunications Services for the NGN infrastructure
Presence
QoS
PSTN
Access
IT Capabilities
Sensory Interfaces
3rd
Web Portal
Party Delivery
Transport Predictability
2nd Stage Clustering
Predictability & Broadcast
Network
Services
Audio





Telephony
Telephone Conference
VoIP (e.g. Skype)
Audio Streaming
Audio on Demand/ Download
3rd Stage Clustering
IT
Biling, Security..
Audio-Visual

Core Services




Video Phone
Video Phone Conference
Video on-Demand
Video Download
Video Sharing
Visual



Web Page
Video Supervision
Web Camera
Page 7
1st Stage Clustering
IPTV
Data




Data on Demand
Data Sharing
Data Streaming/ Broadcasting
Data Conferencing(Gaming)
NGN.PPT
Transport
4.1 Internet Protocol TeleVision (IPTV) Service
What is driving and inhibiting a Carrier’s success with IPTV?
A robust NGN architecture will help realize the IPTV service…
Growing Competition


Overlapping services with non-tradional Carriers
Price wars in voice and data business
Emergence of low-cost service providers (e.g. Skype)



Willingness to switch to provider with best bundle
Uncertain if carriers can provide reliable TV/Video
Increasing demand for service integration
New risks




Selection of future proven broadband network
topology for IPTV
High Capex of technology investments
Content availability, acquisition costs, security,
liability
Regulatory challenges
New opportunities
IPTV:
Go
Or
No Go?
Changing Business Models


New pricing models for service bundless (communication
combined with multiple subscription, rent or buy options)
Changing content distribution windows and fees
Page 8



Differentiation through content selection and
service features/functionaliities
Utilization of expertise in OSS/BSS to quickly
add new services and features
Partnering with cellular provider to offer 4Play
and/or with other players to strengthen market
position
Technological Innovations


New home and access network capabilities to support
higher bandwidth, multiple service QoS
New content delivery mechanisms, coding/decoding, etc.
NGN.PPT

Changing Customer Behaviour
5. Migration Strategies
Migration Strategy must encapsulate business drivers in order to minimize risks and maximize
returns
How to Manage Migration?
Overlay Strategy (Revolutionary)
 Identify Migration Paths that achieve
Business objectives
 Consider renewed Business Models
 Controlled Introduction of NGN Technology
can help
Migration Paths
Replace legacy Network Elements(NEs) with NGN NEs
 Consider NEs at the end of their serviceable life
 Network requires careful planning in the short-term but ...
 Benefit of converged network can be reaped in the longterm
 Mix of „old“ and „New“ equipment demands careful
management
VV
Value > Price > Cost Equation
P
Perceived
Perceived
VALUE
VALUE
to
to customer
Customer
Page 9
Market PRICE
Legacy

NGN Enabled
Services
Replace Strategy (Evolutionary)
Merge
OSS/BSS,
Migrate
Customers
Today
Legacy
Add Services,
Extend Footprint
Infrastructure
NGN
C
ActualActual
COST
COST to
Supply Service
Success
Success
= V >= VP >> PC > C
Major Success = V > P >> C
NGN.PPT
Deploy an NGN network in parallel with the existing
traditional switched network
 Create Overlay NGN Network…
 But is Expensive and cumbersome to run two networks
 Can accommodate demand for new services without
disturbing existing network
 New customers on NGN Platform and existing customers
could be migrated over time
New

5.1 NGN Migration Approach
No Single Universal Strategy to optimize the migration process. Specific Infrastructure and
Business Needs have to be considered…

Operator with Wireline and Wireless
Business
 Wants to secure and expand
fixed line revenues
 Intense Competition from
MSO and VoIP providers
 Considerations of lifecycle
and maintenance cost
 Wireline Migration may start
ahead of wireless...
Scenario 3

MVNO Could focus on specific
business functions and yet utilize
NGN technology to deliver services
 Focus on Content,
Applications, Services, and
CRM functions
 Outsource other
functions/layers to „Best of
Breed“ Operators
Page 10
Scenario 2
Factors to Consider

Interoperability with existing
Network Elements



e.g. Billing and O&M
Compatibility with existing
services

e.g. Push-To-Talk

Flexibility for future growth

Capability of CPE

End-to-End QoS

Security

Emergency Communications

Network Manageability
Wireline
(TDM)
Wireline
(NGN)
Wireless
(2/3 G)
Wireless
(2/3 G)
Fixed Mobile Convergence
Operator
 FMC operators can justify
more widespread NGN
deployment relative to Mobileonly players
 Can strike the right balance
between telco-centric and
internet-centric services
Converged
Wireline & Wireless
(NGN)
NGN.PPT
Scenario 1
6. Case Study – NGN initiatives
Measurable results with respective top-line and bottom-line impacts are the
unique benefits...
Service Provider in Europe
Design and Planning of MPLS Core Network
QoS Definitions
MPLS Deployment Strategies
End-to-End demand matrix for NGN services



Higher Availability, network performance
Faster time to market and cost optimized NW
Efficient Planning, Optimization, & operational
processes
 Optimal & cost efficient NGN design
 Redcued OPEX by $1M per year
NGN Design,
Planning and
Implementation



Planning of a nationwide NGN
Assuring the tender
Evaluation of the bids and selection of
the provider

Evaluation of the customer allocation and the
estimated traffic profiles
 Planning of the capacity and the positioning of
the switches
 Evaluation of the technology
 Execution of the tender, evaluation of suppliers
and proposals, recommendation


Reduced Operating Expenses
Improved Network Management via
centralized OSS and BSS
Measurable Return-on-investment (ROI) on invested project budget!
Page 11
NGN.PPT




Need for a single multi-service network
Flexible and future-proof
Improved availability
Scalability for future growth in IP traffic
Solution




Benefits
Benefits
Solution
Large Operator in Latin America
Challenges
Design and Planning of a NGN
Network
Challenges
Strategic Network Planning and
Optimization
Q&A
Thank You
Page 12
NGN.PPT
For Further Information, Contact:
Raman Krishnan
Director,
Detecon Inc.
Reston, VA
Email :
[email protected]
Ph: 703-480-0815