Transcript IFPI: Technical measures which can be used to identify and

Stakeholders' dialogue on illegal uploading and
downloading:
Technical measures which can be used to identify
and prevent IPR infringement
Brussels, 2 June 2010
Jeremy Banks
Director of Anti-Piracy
[email protected]
Contents
Overview
Technical Options
Choosing The Best Option
Conclusion
Strictly Privileged and Confidential
Overview
IFPI estimates 19 out of 20 music files downloaded online are
illegal; 65 % (approx 49 billion) relate to P2P
Most ISPs do not take any steps to address music piracy by their
customers on P2P networks
Whatever the structure of the specific piracy problem, every
person that accesses the Internet must do so through an ISP,
and each ISP has the capability to exercise certain technical and
commercial controls over the traffic that is generated by its own
customers
Strictly Privileged and Confidential
Technical Options
Main Options:
URL Blocking/Filtering
IP Address Blocking/Filtering
Protocol Blocking/Filtering
Bandwidth Capping/Shaping
Content Blocking/Filtering (Hash or Payload)
User Segregation
Solutions can be applied at:
Network level (all subscribers)
Segment level (some subscribers)
User level (a subscriber)
Strictly Privileged and Confidential
Technical Options
Discussions as part of the UK OFCOM MOU; most Options
are technically feasible
Protocol and Hash filtering independently tested and
implemented as part of HADOPI
URL / IP Address filtering successfully implemented as
part of the UK Internet Watch Foundation process and a
number of legal rulings against The Pirate Bay
A number of the Options already used by ISPs as part of
their day to day traffic and security management
Strictly Privileged and Confidential
Technical Options
Must not lose site of remaining 35% i.e. non-P2P of the
illegal music download problem
Most of the same technical Options can be applied to
www, news, e-mail, trackers and mobile network traffic to
prevent the illegal downloading of music files
In addition, non-P2P is ideally suited to the use of site
blocking (URL and IP address) as seen with The Pirate Bay
Strictly Privileged and Confidential
Choosing The Best Option
In the UK
- the threat of a sanction is potentially twice as effective than a deterrent notice
alone (Harris Interactive, 2009)
- whilst receiving a letter concerns 3 out of 4 file sharers, without follow up
action its deterrent effect is substantially weakened (Harris Interactive, 2009)
- 45% of UK consumers who have pirated online content would definitely stop
their activity if a ‘3 strikes’ model was introduced (EMR, 2009)
In New Zealand 62% of youths would probably stop accessing illegal movies online if
they thought their connection could be terminated (Synovate, 2009)
In Hong Kong 82% of respondents said they would be likely to stop downloading
unauthorised copies if risk that internet access would be suspended after the
implementation of a notice, warning and consequence scenario (APCO Asia, 2009)
In France 90% of consumers would stop downloading music from the internet if they
received two warnings from their ISP. Among illegal downloaders, 88% would stop
(IPSOS, 2008)
Strictly Privileged and Confidential
Choosing The Best Option
Infringing users receive warning notices followed by an effective
deterrent sanction for those who do not stop
Research demonstrates that the threat of a sanction is potentially
significantly more effective than a deterrent notice alone
Sanction needs to go beyond simply blocking P2P infringing activity
otherwise users have no incentive to stop. There are several ways to
do this, for example a combination of protocol filtering and
bandwidth restriction for a predefined period of time
Combinations of proven technology allow granulated approach to
continue to allow ‘core’ e.g. VoIP, TV services to function but
ultimately the simplest/most proportionate course of action is
account suspension
Strictly Privileged and Confidential
Conclusion
Proven technologies exist which allow ISPs to prevent the
illegal downloading of music files whilst at the same time
allowing their customers to continue to access ‘core’
services
Many are already in use by ISPs as part of their day to day
traffic and security management
Range of Options proven to be technically feasible
Strictly Privileged and Confidential
THANK YOU
Jeremy Banks
Director of Anti-Piracy
[email protected]
+44-20-7878-6804