Transcript REMOVE THIS SLIDE - IBM

Ljubljana, February 10, 2010
IBM Industry Frameworks
Building Smart Solutions
Alexander Knaani
Industry Business Value Assessment Leader
IBM Software Group, CEEMEA
© 2010 IBM Corporation
Introducing Smart Planet …
“Every human being, company,
organization, city, nation, natural system,
and man-made system is becoming
interconnected, instrumented, and intelligent.
This is leading to new savings and efficiency—but
perhaps as important,
new possibilities for progress
The world is flatter.
The world is smaller.
The world is about to get smarter.
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Because it can.
Because it must.
Because we want it to.
© 2010 IBM Corporation
The vision in detail…
Smart Planet
Smart is a vision of how the world works — how every
person, business, organization, government, natural system,
and man-made system interacts.
Each interaction represents a chance to do something better,
more efficiently, more productively.
But more than that, as the systems of the planet become smart,
we have a chance to open up meaningful new possibilities for
progress.
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© 2010 IBM Corporation
Industry Solutions are a Reflection of IBM’s Expertise on how to
develop smarter solutions
Marketplace Drivers:
 Customers are looking for their business commitments to be met at
market speed, or better
 Managing project costs into bite-sized bits is now a requirement
 Customers want to utilize the technology that best supports their
strategy, independent of vendor
Our Strategy:
 Combine industry assets and best practices into
offerings focused on core and connected
business problems
 Design for re-use
 Incubate an ecosystem of industry ISVs, preintegrate
 Be prescriptive about a platform, emphasize best
practices, better utilize our industry expertise
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© 2010 IBM Corporation
The IBM INDUSTRY Solution Frameworks are the strategic platforms
for Solutions
Smarter
Banking
The Industry Solution Customer Blueprint
once it is implemented across the
enterprise enables the realization of the
expected business benefits.
The Framework combined with
implementation and subject matter
expertise to design a customer specific
solution which provides business value.
Govt
Comms
Industrial
Industry Enterprise Solution
Industry Solution
Customer Blueprint
Industry Framework
The SOA Foundation and IOD products
combined with industry specific assets
configured according to an Industry
reference architecture to support common
business patterns.
IBM’s five SWG brands including Service
Oriented Architecture and Information On
Demand
IBM STG High Performing computer capabilities
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SOA
Foundation
IOD
Dynamic Infrastructure
© 2010 IBM Corporation
Benefits of a framework approach
Business
Architecture
 Speed…of implementation with
repeatable architectural patterns and
accelerators
 Flexibility…to progressively transform to
a simplified architecture one project at a
time
Business
Processes
 Choice…of how to get started and who to
partner with for business capabilities
 Cost Reduction…through re-use of
services and assets and through faster
implementation
Technology
Architecture &
Infrastructure
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 Alignment…of business and IT priorities
for more effective results from solution
implementation
© 2010 IBM Corporation
Intelligent software is critical to enabling smarter solutions
Software is helping to:
• Consume exploding volumes of data
• Achieve an information advantage
• Drive on-going product innovation
• Serve new global markets
• Deliver a more energy efficient world
Software is increasingly viewed as a
strategic business asset:
• Leaders are deploying intelligent
software, systems and products
• Success depends on the ability to
accelerate innovation and enable change
by managing software delivery effectively
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©2010 IBM Corporation
IBM is working across the industries to
make our Planet Smarter
Smarter Healthcare
Smarter Retail
Smarter Oil & Gas
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Smarter Banking
Smarter Grids
Smarter Buildings
Smarter Traffic
Smarter Food
Smarter Communications
Smarter Water
Smarter Cities
Smarter Public Safety
© 2010 IBM Corporation
IBM is working across the industries to
make our Planet Smarter
Smarter Healthcare
Smarter Retail
Smarter Oil & Gas
9
Smarter Banking
Smarter Grids
Smarter Buildings
Smarter Traffic
Smarter Food
Smarter Communications
Smarter Water
Smarter Cities
Smarter Public Safety
© 2010 IBM Corporation
Forces Driving Industry-Wide Transformation in Healthcare are Leading
to Business and IT Innovation
Globalization
Rising National Health Expenditure
Business
& IT
Innovation
Growing New Drug R&D Cost
Consumerism
Stagnating GDP Growth
Aging / Chronic Illness
Health Premium Increase
• Standards
Adoption
Price Inflation
• Changing
Business
Models
Expensive New
Treatments
• Value of IT
Emergence of New
Technologies
Market Forces /
Change Agents
10
10
Increasing Economic
Pressure on Healthcare
7/17/2015
Adoption of New
Business and IT Models
© 2010 IBM Corporation
Five market forces make healthcare different from the past:
 Global financial competition will limit government & employer
spending on healthcare
 Healthcare delivery is shifting from local to regional, national &
global settings
• Consumers are becoming more demanding
as they bear greater financial burden & are
more knowledgeable about the risks posed by
healthcare
 There are now more people 60 years or older than 4
years or younger
 Overweight individuals now outnumber those who are
underweight
 Chronic diseases account for 60% of deaths globally,
consume 75% of resources in developed countries & are
becoming more prevalent
 Infectious diseases have re-emerged & often in drugresistant forms
 Medical technologies (e.g. genomics & regenerative
medicine) will revolutionize risk assessment, diagnosis, &
treatments
 Advanced IT will be required to take advantage of the new
medical technologies
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© 2010 IBM Corporation
Counterbalancing change are inhibitors that threaten to maintain the
healthcare status quo
 Adequate funding
 Prioritized & spent well
• How much healthcare is a societal right?
• What are reasonable lifestyle expectations?
• What are acceptable behaviors?
• What are acceptable attitudes toward privacy?
 Financial
 Service Quality
 Clinical Outcomes
 Governments aren’t addressing the tough challenges
 Consumers are reluctant to adopt healthy lifestyles
 Payers are unwilling to accept short-term cost increases to
avoid higher future costs
 More digital healthcare data in the last 3 years than in the
previous 40,000
 IT infrastructure & processes are “stove-piped”
 Lack of widely accepted, robust & specific data standards
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© 2010 IBM Corporation
As we evolve towards Personalized healthcare…
Personalized Health Care
Automated
Systems
Information
Correlation
1st Generation
Diagnosis
Lifetime Treatment
Throughput Analytics
Revolutionary Technology
Volume
Pre-symptomatic Treatment
Computer Aided Diagnosis
Translational
Medicine
Molecular Medicine
Genetic Predisposition Testing
Clinical Genomics
Complexity
Health Care
Digital Imaging
Today
Episodic Treatment
Electronic Health Records
Artificial Expert Systems
Data and Systems Integration
Non-specific
(Treat Symptoms)
Organized
(Error Reduction)
Personalized
(Disease Prevention)
Evolutionary Practices
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© 2010 IBM Corporation
…healthcare delivery continues to change rapidly:
Issues forcing change:
 Cost spiral
 Productivity limits
Sorrel & Josie King
Preventing
Medical Errors
 Quality of care
 Complex diseases/treatments
 Entry and exit block
 Supply chain complexity
 Regulations
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© 2010 IBM Corporation
And in response – Hospitals are transforming:
FROM
Specialized Silos
Fee Entitlement
Facility
System Focused
Stand-alone
TO
Integrated Patient Focus
Outcome Based Fees
Services Facilitator
Patient Focused
Collaborative
Administrator
Value Provider
Instinct Based
Knowledge Based
On-going Hospital transformation is critical for survival:
 Economic realities remain: fold, acquire/merge, or specialize
 Quality/cost of service delivery is becoming known and critical for patients
 Role & Viability as a Healthcare Provider in a networked world is changing
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© 2010 IBM Corporation
Healthcare Provider infrastructures require flexibility and interaction across
many boundaries
Multichannel access
Radiologist
Pediatrician
Unit Nurses
Surgeon
Health Plan
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© 2010 IBM Corporation
With this need for care flexibility comes a need for IT flexibility
Rigid and disparate healthcare IT applications limit flexibility
Flexibility means
 Provide new and innovative
delivery services
 Standardize, automate and
integrate processes
 Extend without replacing
existing legacy systems
 Scale cost-effectively
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© 2010 IBM Corporation
IBM’s Health Integration Framework provides this IT flexibility
healthcare provider, payer and life science solutions
IBM Solutions
Initial focus on
healthcare
provider and
payer segments
Business Partner Solutions
Healthcare
Provider
Healthcare
Payer
Life
Sciences
Healthcare
Provider
Healthcare
Payer
Life
Sciences
Health
Analytics
Core Systems
Modernization
Regulatory
Compliance
Clinical
Information
Systems
Claims
Adjudication
Drug Discovery
Optimization
IBM Services Assets and Delivery
ISV Ecosystem
IBM Health Integration Framework
Healthcare and Life Sciences Extensions
Interfaces and Adapters
Portals and Portlets
Data and Process Models
Tools
Reference
Architectures
Key Software Group Products
Information Management
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18
Lotus
Rational
Tivoli
WebSphere
7/17/2015
© 2010 IBM Corporation
Solution areas addressed by IBM’s
Health Integration Framework
• Provider and Payer Analytics
The aggregation and analysis of information across a healthcare enterprise, to
improve clinical, financial or administrative outcomes and results.
• Patient and Clinician e-Views
Using a portal-based user interface for the aggregation of information across a
healthcare enterprise, provider or payer, to create custom views depending on
role and providing new services.
• Integrating the Healthcare Enterprise (HL7 ESB)
The integration, exchange, and sharing of information across a healthcare
organization. This can involve the integration of multiple systems within a single
hospital, or within an integrated delivery network.
• Health Information Exchange (HIE)
The exchange, sharing and usage of information across multiple healthcare
organizations, region, or community of interest.
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19
7/17/2015
© 2010 IBM Corporation
Case Study: Industry Standards & SOA Based Data Sharing
Trillium Health Centre – Toronto Canada
Business Challenge:
Iintegrate all of Trillium’s patient information so health care
professionals can get a complete, up-to-date picture of each
patient from a single record, enabling improved patient care.
Solution: Created a single patient record aggregating data from various
software applications/platforms within the healthcare system (test results, xray images, patient scheduling, pharmacology systems)
Results: Reduced wait times, Increased patient-touch, Reduced back office
burden
Implementation Details: WebSphere Message Broker, WebSphere MQ,
WebSphere Portal Server, DB2, Tivoli Identity Manager
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© 2010 IBM Corporation
IBM is working across the industries to
make our Planet Smarter
Smarter Healthcare
Smarter Retail
Smarter Oil & Gas
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Smarter Banking
Smarter Grids
Smarter Buildings
Smarter Traffic
Smarter Food
Smarter Communications
Smarter Water
Smarter Cities
Smarter Public Safety
© 2010 IBM Corporation
Reasons to be optimistic
There is an extraordinary opportunity !
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5.8% CAGR
2.5 billion
$1,264 trillion
Growth in world GDP1 from
2010 thru 2025 will put the
current crisis in context.
Half the world is unbanked.
Just over half of world’s
adult population do not use
formal financial services to
save or borrow.2
The value of global assets3
will quadruple by 2025 –
calling on a vibrant global
financial system to
intermediate and manage.
1 - Nominal
2 - http://financialaccess.org/sites/default/files/110109%20HalfUnbanked_0.pdf
3 - Assets = deposits, equity and fixed income
©2010 IBM Corporation
Dramatic forces changing the world’s most
complex system.
• A global system moves more than $74T
of money each day
Financial
institutions
• A financial supply chain that is
massively interconnected and
interdependent
Compliance
Regulators
• Public and private partnerships are
suboptimal cross-border and within
borders
Supervisors
Soundness
Stability
Laws and
rules
Standards
Policy makers
• System requires 24/7 continuous flow of
information
• Rapid increase in types of data entering
financial system from “real economy”
digitization
• A criminal element that grows more
sophisticated
• In total the system intermediates the
needs of billions of people in 190
countries in thousands of languages.
An adaptive system evolving
organically
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Surveillance
and monitoring
©2010 IBM Corporation
Growth requires smart institutions to think and act
in new ways
Rethink the
business model
Drive a simplified and
streamlined agile
enterprise that
balances growth,
efficiency and
business resiliency
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Develop new
intelligence
Develop enterprise
wide capabilities to
enable informed
judgment, clientcentricity and
profitable growth
©2010 IBM Corporation
Integrate risk
management
Achieve compliance
objectives while
mitigating operational
risk, fighting crime
and optimizing
financial returns
Case studies - leading banks are responding with
smarter solutions
90%
reduction in
manual
process
75%
reduction in
false results
200+ million
customer
records
consolidated
Streamlined payments:
Risk management:
Customer data integration:
Major Global Bank
The bank streamlined
operations to achieve a 90%
reduction in manual touch
points in the check-clearing
process—cutting processing
errors and required
remediation.
The bank expanded the names
checked on its anti-money
laundering watch lists from
2,500 to more than 40,000 and
reduced the number of false
negatives and positives by 75
percent.
The bank unified 200+ million
customer records across all
consumer lines including retail
banking, cards and insurance,
and increased its ability to upsell products to existing
customers.
> IBM builds repeatable technology patterns
into solutions to make them smarter
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©2010 IBM Corporation
Smarter banking solutions have a common set of attributes
INSTRUMENTED
INTERCONNECTED
+
Financial products are
decomposed and
managed at the
atomic level, allowing
the participants to
measure, control,
sense and respond
quickly and precisely
based on a “single
source of truth.”
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INTELLIGENT
+
A smart bank is built
on systems that
advance processing to
better automate
transactions with
counterparties,
partners and suppliers
to enable innovation
across the value chain.
SMARTER BANKING
=
A smart bank enables
the rapid, intelligent
analysis of a vast mix
of structured and
unstructured data to
improve insight,
enable informed
judgment and fight
abuse.
©2010 IBM Corporation
A smart bank
anticipates client
needs and delivers
innovative products
more quickly and
consistently than the
competition. It can
respond nimbly to
changes in market
conditions.
IBM provides a comprehensive Banking Framework that
accelerates solution deployment
The framework provides a bankingspecific software platform with…
Core Banking
Transformation
Customer
Care and
Insight
Integration
Optimization
Analytics
Collaboration
Security
Resiliency
• Banking extensions and pre-built
solution accelerators to speed
deployment
• Best practices and business- specific
usage patterns to lower risk
Payments
and
Securities
• Support for adoption of open and
industry standards
• A choice of business applications
from IBM business partners
Integrated Risk
Management
The framework gives you speed, flexibility
and choice in deploying solutions while
reducing cost and risk!
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• An approach to align technology with
business needs
©2010 IBM Corporation
The framework enables integration of information
and processes across the bank
Example
Front Office
Open Account
Back Office
Verify
Payments
Back Office
Monitor Potential Fraud
Front Office
Originate Loan
Build in greater efficiencies, improved customer service and reduced data requirements
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©2010 IBM Corporation
Solution areas addressed by IBM’s Banking Framework
Core banking transformation
Allows you to modernize and renovate the legacy applications that support core
banking functions while aligning with the changing needs of the business
Payments and securities
Helps you progressively transform your payments operations to become more
flexible and efficient
Integrated risk management
Supports taking a holistic approach to managing financial risk, financial crimes,
operational and IT risk, and compliance
Customer care and insight
Helps you build a foundation for creating a single view of the customer and
enabling more effective and efficient sales and service
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©2010 IBM Corporation
Case Study: DnB NOR implements a streamlined
SEPA compliant payments infrastructure
Client Challenges
• The bank needed a payments
message hub that could send and
receive SEPA Credit Transfers
from the European Bankers
Association
Solution
• Implemented a payments
mediation, monitoring and
management infrastructure across
the DnB NOR SEPA payments
business
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Smarter Business Outcomes
• Ability to accommodate payments network / gateway changes without costly
changes to back-end applications
• Enhanced monitoring of payments processes
• Transparent payments rules that business users can comprehend; rules can be
changed in hours or days vs. weeks or months
©2010 IBM Corporation
Case study - a major multi-national bank created
a roadmap – building on project successes
Customer centric transformation
Business Value
2009-2010
New focus on data quality to
improve risk management,
anticipate increased regulations
and lower costs
2007-2008
Improve insight into branch and
channel performance across many
levels of management
2006-2007
Began paper-elimination
projects to improve
customer service,
mitigate risks & lower costs
Significantly improved insight
into business results from
C-level to branch
Business Insight
Saved tens of millions
of dollars in recent years
Service Process Optimization
Saved tens of millions
of dollars per year
Customer Data Integration
2005-2006
Launched enterprise customer
hub initiatives in North
America, Europe & UK
Time
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Managing trusted
information as a
strategic asset
Information Optimization
©2010 IBM Corporation
Banks can choose from leading business partner
applications enabled on IBM’s Banking Framework
…with 35+ IBM business partners in
the framework ecosystem
• Proven integration between IBM
framework middleware and industryleading partner applications
provides…
- Faster deployment
- Easier integration
- Lower cost of operations
= validated for solutions that leverage the IBM Banking Industry Framework for payments & securities
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©2010 IBM Corporation
IBM is working across the industries to
make our Planet Smarter
Smarter Healthcare
Smarter Retail
Smarter Oil & Gas
38
Smarter Banking
Smarter Grids
Smarter Buildings
Smarter Traffic
Smarter Food
Smarter Communications
Smarter Water
Smarter Cities
Smarter Public Safety
© 2010 IBM Corporation
After a century of dominance by voice services, industry executives
are seeing a shift in demand to a much broader set of services
Global Telecom Services Revenue Mix : 2007 - 2012
Broadband access
75%
12%
72%
Voice
17%
Other content and
value-added services
51%
41%
40%
23%
Advertising
0%
CEO, Telecom provider,
North America
44%
Video services
“Our ‘old’ main
product (the home
telephone line) is
literally going away.”
47%
10%
20%
30%
40%
50%
60%
Major-to-moderate source of revenue
70%
80%
Minor source of revenue
Source: The 2007 IBM Institute for Business Value (IBV) and Economist Intelligence EIU)
Telecom Industry Executive Survey (n=252); 2008 CEO Study, IBM
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© 2010 IBM Corporation
Market Forces are Driving the Communications Industry
To Seek New Approaches and Business Models
Economic Issues
Widening Field of Competitors
 Core product (Voice) is being commoditized
 Cost / complexity of new services
 New market entrants from other industries
 Convergence Is spawning “Telemedia” Industry
Defend Market Share and
Grow New Revenues
Subscriber Expectations
 Quickly / cost effectively roll out new products
 Move to lower-cost IP networks while maintaining
service quality, brand image and profitability
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 Demand for multimedia, services and content
 Quick to abandon underperforming services
© 2010 IBM Corporation
Communication Companies Must Innovate and Be Agile
To Win in the Market
Improve time to market
AND quality of value added
services
Lower operating costs
to drive profitability
Deliver converged voice,
video AND data services
Increase retention AND
drive new revenue
Monitor AND manage services
and user experience quality
Leverage existing
network infrastructure
Integrate services AND
connect with backend support systems
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© 2010 IBM Corporation
Communication Companies Must Innovate and Be Agile
To Win in the Market
Lower operating costs
to drive profitabilityAccelerate
Service
Innovation and Delivery
Improve time to market
AND quality of value added
services
Deliver converged voice,
video AND data services
Increase retention AND
drive new revenue
Evolve to Optimized
Operations
Monitor AND manage services
and user experience quality
Leverage existing
network infrastructure
Differentiate the
Customer Experience
Integrate services AND
connect with backend support systems
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© 2010 IBM Corporation
IBM supports Communication Companies with a Service Provider
Delivery Environment (SPDE)
2008/9 – SPDE 3.0
Service Oriented Architecture
3rd Party Domain
SPDE Evolution (2001 to today)
Service Creation
Domain
Service Execution Domain
Support Systems Domain
3rd Party Access
Process Choreographies
Ideas to
Deployment
Core Runtime Functions
Core BSS & OSS Functions
Service
Runtime
Support
Billing
Content & Media
Assurance
Web 2.0
Convergent Services
2006 – SPDE 2.0
Fulfillment
Service
Applications
User Interaction
Care
Personalization
Portal & Presentation
Network Abstraction Layer
Information Management
Network Access
Network Delivery Domain
Device Domain
User interaction
Device Support
Business Intelligence
Security
2001 – Framework
introduction
Application Delivery Environment
Users
Network
Delivery
Devices
Services Brokerage
Presentation
Services
Network
Services
other
B2B
Gateway
PSTN
Integration
Hub
Subscription
Services
Connected (external)
Content and Applications
Services
Management
Business Processes and Workflow
Fulfillment
Services
SPDE enhanced with:
Commerce
Messaging
Operations Support &
Readiness (CRM)
other
Business Applications
Location Services
Core IP
other
SOA
Provisioned Assets (internal)
Mobile
BroadBand
User Services
SPDE expanded / enhanced:
Assurance
Services
Financial
Services
External
Billing
Services




Service Creation
3GPP IMS Enablers
SOA
TMF NGOSS
 Ideation, Service Exposure
and Mashups via Web 2.0
 Dynamic SOA BPM
 Media Integration
 Info Agenda for CSP
 Service Assurance & Customer
Experience Mgmt
 Business Intelligence
Early SPDE Solutions




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Mobile Data Services
Subscriber Management
Portal Management
eTOM Process Automation
© 2010 IBM Corporation
IBM is Driving the Continuous Evolution of the SPDE Framework
Telecom Investments
SPDE, Digital Media Framework, SOA, CBM, Carrier Grade Open Framework, TSPM
IP Multimedia Subsystems
From an initial 6 to more than 2000 partner ISVs
IBM Telecom Operations Pack
Continuous
for WebSphere Fabric
Innovation IBM launches BladeCenter HT Acquired:
EMEA Operator SDP Gateway
End to End
Application
Platform
IBM Announces IMS
Middleware Suite
IBM wins SDP at Bharti
IBM opens Telecom Solutions Labs
IBM launches BladeCenter T
IBM launches SDP at AT&T
Platform
Development
Cognos
iLog
IBM SDP at European Mobile provider
IBM launches SDP at Sprint
Acquired:
Vallent
Princeton Softech
Acquired:
DataMirror
Acquired: Micromuse SolidDB
Webify
Ascential
FileNet
Trigo
MRO
DWL
DataPower ISS
Carrier Grade Open Framework
IBM SDP at Far EasTone
IBM launches Telecom Industry Partner
Network IBM develops SPDE Framework
Start of an Industry focus in Telecom
1999
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2000
2001
2002
2003
2004
2005
2006
2007
2008
© 2010 IBM Corporation
IBM’s Service Provider Delivery Environment 3.0
Service
providers
Content
providers
Application
providers
3rd Party Domain
Rich media content
Integrated
identities
Content & Media
Web 2.0
Information
infrastructure
Presence &
location
Service
applications
Service
runtime
support
Commerce
Service
access
Personalization
Profile based
Context
content
awareness
Billing
Network abstraction layer
Network Domain
NGOSS
Contracts
Capacity
management
Fulfillment
Care
Product
management
Service Ops
Center
Device
management
Network support interfaces
Scalable real-time
data
Server access
Assurance
Systems
management
Test
Device Domain
Processes
efficiency
TAM
Core BSS & OSS functions
Subscription &
activation
Development and
assembly
Deployment
SID
Content
Single
Integrated
lifecycle
customer view
catalog
Data lifecycle
Data models
Warehouse
Charging
User Interaction
Portal & Presentation
Market
Self-care
validation
access
SLA reporting
Analytics
XaaS
Convergent services
eTOM
Customer
segmentation
& profiling
Business
intelligence
Services
registry
Development
lifecycle
Revenue sharing
Support integration
Core runtime functions
Automation
Concept and
design
Prosumers
Support Systems Domain
Process Choreographies
Promotions
Ideation and
collaboration
Enrollment
Service Execution Domain
Marketing
Bundles
Advertisers
Partner portal
Enablers exposure
Development and test cloud
Creation Domain
Device
vendors
Enterprises
Developers
Client centric
applications
Capacity
automation
Device support
Security
Carrier grade virtualized dynamic infrastructure
Service Oriented Architecture
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Consumer
Professional
user
Machine
© 2010 IBM Corporation
Solutions areas addressed by the SPDE Framework
Improve time-to-market, offer new services and reduce costs
Accelerate Service Innovation & Delivery
Service Innovation Ideation and rapid refinement of new services
Service Design/Creation Rapid creation of revenue generating services
Service Execution Assemble and deliver value added services quickly
Service Exposure Provide reliable, controlled, third party access to core network resources
Evolve to Optimized Operations
Dynamic Process Integration Streamline integration of OSS/BSS processes
Information Management Optimize business and operational information
Differentiate the Customer Experience
Service Management Provide end-to-end service quality to ensure customer satisfaction
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© 2010 IBM Corporation
Case Study: Lifestyle Enabler – Creating a community around services
Bharti Airtel
Business Challenge
Bharti needed:
• A business-driven framework for integration
allowing it to implement and deliver new
services rapidly
 The ability to scale the business to support
massive growth
 2004: 4M subscribers
 2008: 80M subscriber
 2012: 200M subscribers
 Improve customer experience when shopping
for content
Solution
 Bharti Airtel entered into a 10-year agreement
with IBM to transform its processes and take
on the management of its IT infrastructure
 IBM Service Provider Delivery Environment
 Service Delivery Platform providing Content
Services, Messaging and Partner Enablement
 Mobile Portal for user interface:
 1.2M unique users per day
 200 portal views per second
 11k concurrent users
Benefits





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First to offer integrated services in India
Over 1000 companies from India and abroad to partner with Bharti using their SDP by 2010
The time to market for new service is reduced significantly — by up to 90%
Activation time for new mobile accounts has been reduced from 20 minutes to 2 minutes
The SDP helps uniquely channel advertisements to Bharti’s 80 million subscribers
© 2010 IBM Corporation
IBM is Running the World’s Largest Communication Service Providers
 Selected by over 1000 Communications Service
Providers (CSPs) Worldwide
 World’s 10 largest CSPs have implemented an IBM
SOA solution
 IBM Rational is used by 20 of the top
22 CSPs as listed in the Fortune 500
 7 of the top 10 global CSPs are WebSphere Portal
customers
 World’s top 20 CSPs have selected Tivoli Netcool
to manage their networks
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© 2010 IBM Corporation
IBM is working across the industries to
make our Planet Smarter
Smarter Healthcare
Smarter Retail
Smarter Oil & Gas
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Smarter Banking
Smarter Grids
Smarter Buildings
Smarter Traffic
Smarter Food
Smarter Communications
Smarter Water
Smarter Cities
Smarter Public Safety
© 2010 IBM Corporation
IBM is applying innovative information technology and services
that really matter to businesses, governments and people
Intelligent Transportation Systems
Intelligent Utility Networks
Measure & improve transportation usage
Measure & improve energy mgmt
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Reduce traffic congestion
Reduce CO2 emissions
Increase mass transit usage
Reduce energy usage
Improve environment
Improve efficiency usage
Reduce outages
Improved grid management
Mange distributed energy
Carbon Management
Measure & reduce carbon emissions
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Carbon Mgmt Strategy
Carbon Mgmt Intelligence
Supply chain management
Property, buildings, workplace
Energy Efficient
Technologies & Services
Create &manage efficient IT
 Active energy management
 IT facilities infrastructure
efficiency
 IT operations efficiency
 Monitoring and verification of
efficiency goals
 Demand-side efficiency
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Advanced Water Management
Measure and manage water systems usage
and quality with real-time knowledge
 Weather event mgmt; flood management
 Real-time monitoring and analytics for water usage
and water quality
© 2010 IBM Corporation
IBM is applying innovative information technology and services
that really matter to businesses, governments and people
Intelligent Utility Networks are critical to IBM’s Energy and Environment Initiative
Intelligent Transportation Systems
Intelligent Utility Networks
Measure & improve transportation usage
Measure & improve energy mgmt
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Reduce traffic congestion
Reduce CO2 emissions
Increase mass transit usage
Reduce energy usage
Improve environment
Improve efficiency usage
Reduce outages
Improved grid management
Mange distributed energy
Carbon Management
Measure & reduce carbon emissions
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Carbon Mgmt Strategy
Carbon Mgmt Intelligence
Supply chain management
Property, buildings, workplace
Energy Efficient
Technologies & Services
Create &manage efficient IT
 Active energy management
 IT facilities infrastructure
efficiency
 IT operations efficiency
 Monitoring and verification of
efficiency goals
 Demand-side efficiency
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Advanced Water Management
Measure and manage water systems usage
and quality with real-time knowledge
 Weather event mgmt; flood management
 Real-time monitoring and analytics for water usage
and water quality
© 2010 IBM Corporation
Market Forces
Driving Utilities Companies to Seek New Approaches and Business Models
Regulatory &
Policy Changes
Expectations of
Financials Markets
Customer
Expectations
Technological
Advancements
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Environment &
Climate
Security
Volatile Energy /
Fuel Costs
Aging Assets &
Workforce Dynamics
© 2010 IBM Corporation
Market forces are moving us to become a smarter utility
a 21st Century Grid
Digitization of “World’s Largest Machine”
IBM
Utility
 Rich source of information
IBM
 Exchanging information across the
enterprise & with customers
IBM
 Advanced tools to create value from
information
Expanding Virally …
 Billions of linked devices
 Highly complex energy flows
IBM
Comm node
Meter Cell relay
IBM
 Highly complex information flows
 Elevated role of consumer
 Moving even faster than forecasted
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Comm node
IBM
© 2010 IBM Corporation
Solutions for the Energy & Utility Industry are supported by IBM’s
SAFE (Solution Architecture For Energy Utilities) Framework
SAFE Framework
Third Party Domain
Business Domains
Transmission and
Distribution
Generation
Plant
Operations
Fleet
Mgmt
Supply
Expansion
Enterprise
Asset
Mgmt
Advanced
Meter
Mgmt
Network
Automation
and
Analytics
Customer Operations
Customer
Care
Customer
Mgmt
Customer
Systems
Intelligent Utility Network
Shared Services and Governance
Infrastructure: Servers, storage, and associated services
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© 2010 IBM Corporation
Solution areas addressed by the SAFE Framework
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Manage and maintain utility assets
Manage every aspect of each asset’s life cycle including acquisition, compatible unit estimating,
work management, inventory control, purchasing, preventive maintenance, safety and disposal
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Enable business process orchestration
Support new business processes that cross domains.
Identify and optimize bottlenecks in your business processes
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Improve service management of assets
Enhance the value of the outage and distribution management systems
Gain insight into quality of power delivered to customers
Facilitate predictive maintenance through better information
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Perform regulatory, risk, and compliance management
Manage a broad and diverse set of regulatory documents in the enterprise
Monitor and log access and changes to critical assets
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Leverage data for informed decision making
Gain customer insight and improve customer satisfaction
Effectively manage meter data to better understand operations
Manage energy and carbon credit trading activities
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© 2010 IBM Corporation
Case Study: Unlocking synergy and gaining flexibility through integration
DTE Energy
The Business Challenge
The Business Challenge
 Disparate systems, processes across
 Disparate
systems,
200 business
units processes across
200 business units
 Critical data difficult to share
 Critical data difficult to share
 Unable to realize underlying synergy
 Unable
to realize underlying synergy
from acquisitions
from acquisitions
Tivoli Industry Solution
IBM Solution
 Open SOA architecture anchored by
 Open
SOA architecture anchored by
IBM WebSphere
IBM WebSphere
 IBM Maximo asset and work
 IBM
Maximo asset
and work
management
platform
management platform integrated
 IBM DB2 common data repository
with SAP
 IBM DB2 of
common
data repository
Benefits
the Solution
Benefits of the Solution
“We think IBM products and their integration were keys to our
project’s success.”
-- Ron May, Senior VP, DTE Energy
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Projected US$75M annual savings
Projected US$75M annual savings
Improved decision-making through
Improved
decision-making
through
better access
to data
better access to data
 Improved ability to implement best
 Improved
ability to
implement best
practices across
enterprise
practices across enterprise
© 2010 IBM Corporation
Case study: Advanced Meter Management Project
ASM Brescia (now A2A)
Business Problem
 Lacked an automated gas and
electricity meter reading process
 Sending employees out to read
manuals manually resulted in slow
revenue collection and opportunity for
utility theft
Smarter Business Outcomes
 Increased service reliability
 Improved fraud/loss management and
faster revenue collection
 Improved customer service
 ASM Brescia is now able to offer highly
customized, flexible commercial service
packages and pricing options
Actions
 Integrated more than 200,000
automated electronic meters in an
end-to-end solution that links
meters directly to their billing and
customer service systems
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© 2010 IBM Corporation