Transcript Document
of Cisco Development
Changing
the Way
the World
Lives, Works,
Plays and
Learns
Develop the Network as the
Platform for Life’s Experiences
Exploit Technology and
Market Transitions
Operational Excellence
Vision
IP
IP
IP
IP
Data
Data
Data
Data
Voice
Voice
Voice
Voice
Video
Video
Video
Video
Mobility
Mobility
Mobility
Mobility
Information
Collaboration
Communications
Personalization
Entertainment
The Network as a Platform
Community
Freedom
Strategy
It Begins with the Customer…
Market transitions
Requires vision
Build, partner, acquire
Market agility
Consumer
Enterprise
Value-add perspective
Relevance
Service integration
Innovation
Commercial
Service
Provider
Platform architecture
optimization
Strategy
Then We Add Silicon…
Customers
Silicon reuse
Intense R&D focus
World-class capability
QuantumFlow processor
Silicon
L2 / L3 integration
Strategy
Silicon: Quantum Flow Processor
World Class
Engineers
Development
Investment
x
>100
Patents
=
5 Years
+
QuantumFlow
Processor
>40
World’s Most Advanced Piece of Networking Silicon
Performance
Up to 20MPPS Forwarding
Rate with Service Features
Nearly Three Times More Powerful
Than Next Competing Edge Platform
Scale
Over 800 Million Transistors
Developed by Same Team as
CRS-1 ASIC (185M in SPP)
Availability
Customized QoS
20 Years of QoS Technology Reduced
to Silicon
Services
Integrated with
Programmability
Industry First, Permits “Instant on”
and “Future Extensibility”
Strategy
Silicon: Desktop Switching
Doppler
Strider88
88G
Sasquatch 8G /
8G-CR
Strider / StriderCR
Unified Packet Buffer
/
Integrated CAM
28G or 2x10G
65nm / $50
Integrated Buffer /
CAM
Integrating Equivalent
of
4 Striders and
Stack i/f
8.8G
Sasquatch / CR
Integrated 2
Sasquatch Chips /
Forwarding RAM
130->90nm /
$115->$50
88G
Unified Packet Buffer
/
Integrated CAM
65nm / $250
320G Stack,
Integration of
Security, Wireless,
Voice & Video
Wire-Speed 10G
4.4G
Embedded RAM
130nm->90nm /
$30->$20
180nm->130nm /
$60->$20
Integration
Stacking
2002
2009
Strategy
Software: Core Platforms
Customers
Software
Silicon
Strategy
Products / Innovation Machine
Customers
Products
Software
Silicon
Strategy
Apply Solution Focus…
Customers
End-to-end approach
Eco-system
Solutions
Products
Software
WAAS Virtual Blade Solution
WebEx Connect
Silicon
AXP Platform
Strategy
Solution: Cisco WebEx Connect
12,000+ Beta Users—All Viral Quarterly Releases for Rapid Innovation
Ecosystem
Composite Apps
Meetings
Audio
Ecosystem
Composite
Apps
WebEx
Connect
Client
IM
Ecosystem
Composite
Apps
Team
Space
Support
Center
Training
Center
Support
Composite
Apps
Learning
Composite
Apps
Ecosystem
Composite Apps
Strategy
Solution: AXP Platform
Apr
2008
Integrated Applications
Operational Efficiency
Custom Apps
Sep
2004
Management
Tools
Integrated Services
Mobility
Voice
Network Analysis
and Monitoring
Routing
Multiple Overlay Products
Router-Based Approach
Server, Application consolidation
Services Integration
Security
Vertical
Apps
Open applications platform
A Few Years Ago
WAN
Optimization
Business and
Communication
Apps
Survivability
Increased security, and survivability
Lowest TCO
50–70% lower Opex
Network Consolidation
Application & Server Consolidation
Strategy
Opportunities
Customers
Collaboration
Solutions
Products
Software
Next Big Bets…
Video
Video changes everything
Collaboration
Key to productivity
Silicon
New Business Models
Virtualization
Ubiquity
Efficiency
Execution
Strategy
Customers
Sustainable
Measurement
Differentiation
Collaboration
Customers
Solutions
Products
Competitive
Accountability
Advantage
Software
Silicon
Productivity
Employees
Process
Globalization
Market
Teamwork
Transitions
Cisco
Results
3.0
Investments
Innovation
Attract – retain – engage
Process, systems, tooling and
utilization
Development (career &
leadership)
IP, re-use
Workplace experience
Change management
Rewards & recognition
Culture of collaboration
Diversity & inclusion
Customers
Employee
Experience
Productivity
Remote site strategy
Quality,
performance,
usability
Customer
Customer sat /
Experience
loyalty
Employees
Productivity
Localization
Competitive differentiation
Portfolio Management
(LRP, S2I)
Business analytics / reporting
Investments
Portfolio
Investment
Time to volume with quality
Innovation
Technology, products,
systems
Business models
Innovation
Process
Execution
Employee
Experience
Productivity
Customer
Experience
Portfolio
Investment
Innovation
John Lasseter
CEO at Pixar and Walt Disney Animation Studios
John Lasseter
CEO at Pixar and Walt Disney Animation Studios
Live
Video
Changes…
Play
Work
Everything
Learn