Transcript Welcome Alien Converter Partner Conference

RFID in Healthcare
The 5th China RFID International
Summits
Joo-Hwan Lee
Representative Director
Alien Technology Asia
Major Issues in the Healthcare Industry
Combating counterfeiting
“WHO estimates that counterfeit drugs account for 10% of the global
pharmaceutical market”
Compliance with government regulations
“E-pedigree : information required to ensure the security and
authenticity of a drug as it travels through each step in the
pharmaceutical supply chain”
Management of product recalls
“Every year, recalls of prescription and over-the-counter medications
cost pharmaceutical manufacturers millions in administrative costs
and lost sales”
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RFID Provides Benefits
Improve Counterfeit
Protection
Protects the safety of products and
the public health as drugs travel
throughout entire supply chain
Assure Patient Safety
Provides real time locating systems
to track the patients’ location
Increase Brand Protection
Provides the traceability needed to
protect against wide variety of
events that can reduce the value of
the brand
Regulatory Compliance
Provides the ability to create a
complete electronic pedigree
automatically without without
human intervention and without
adding labor costs
Effectiveness
Efficiency
Security
Improve Data Accuracy and
Integrity
Removes paperwork and data entry
to track prescription drugs moving
through the supply chain
Rapid and Cost-Effective
Recalls
Provides the ability to instantly and
automatically identify the location
of product that must be recalled
Improve Operational
Efficiencies
Delivers an increase in productivity
through high levels of automation
Prevent Malpractice
Record all the treatment process
and can use this record whenever
the accident occurred
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Market Opportunities
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RFID Market Size:
• Healthcare Industry <Source: IDTechEx May 06>
2006: US$ 90M → 2016: US$ 2,100M
• Medicine Tracking <Source VDC>
2005: US$ 9.3M → 2008: US$ 96M
Healthcare RFID Market Forecast (2006 ~ 2016)
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Opportunities for the Vendors:
• Even though market size is relatively small, the vendors can increase reputation
and brand awareness assuring security, safety, and stability of their products
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The ROI of RFID in the Pharmaceutical
Industry
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Estimated Aggregate Quantitative Business Case Results
<Source: HDMA Healthcare Foundation; Adopting EPC in Healthcare: Cost & Benefits, 2004
Assumptions include: Tagging of 50% to 100% of items; An average cost of $65 per item>
Large Manufacturers
One-time benefits
Large Distributor
$2 Million ~ $4 Million
Annual benefits
$20 Million ~ $55 Million
$10 Million ~ $20 Million +
One-time startup costs
$15 Million ~ $20 Million
$9 Million ~ $20 Million +
Annual ongoing costs
$20 Million ~ $40 Million Initially
$3 Million ~ $4 Million
$8 Million ~ $20 Million
(after tag price fall)
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The results showed that the benefits of RFID more than outweigh
the initial investment and ongoing tags costs
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Business Requirements of Healthcare
Industry for RFID Applications
• Security:
The system must offer the level of security required for the highly sensitive pharmaceutical RFID data, both during
transmission of information from tag to reader as well for the data stored on the tag.
• Operational Speed:
The RFID system must provide accurate reads at all levels – items, case and pallet – without requiring any reduction in
throughput.
• Cost:
The system must offer maximum cost efficiency by providing a single protocol that can easily be deployed globally
throughout the enterprise and its extended supply chain. Allowing multiple infrastructures to accommodate multiple
protocols adds complexity and cost. And tags that are cost-effective at mass volumes will be required to meet
pharmaceutical item level tagging requirements.
• Read Points:
The RFID system must offer flexibility in read ranges to accommodate the needs of the various read zones throughout
the enterprise: at the loading dock (pallet level), in the warehouse (case level), and on the conveyor belt (item level).
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Business Requirements of Healthcare
Industry for RFID Applications - continue
• Materials:
The system must work in the presence of materials characteristically found in pharmaceutical products and packaging
including liquids and metals.
• Tag Form Factor and Size:
Full flexibility in tag sizing is required in order to accommodate the smallest bottles and vials as well as cases and
pallets – with the high level of reliability and performance in all tags.
• Tag Proximity and Orientation:
From items placed in a tote at a distribution center to items on the shelf in the store, tags must be able to be
successfully read, regardless of how close they are to each other, or their orientation to the reader.
• Environmental Noise:
Since there may be other equipment operating in the environment that generates electromagnetic energy, the
RFID system you select must be able to reject the interference these products produce in order to ensure
predictable and reliable system performance every second of the day
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How can Alien’s UHF RFID Meet the
Business Requirements?
High level of security
- Alien’s Gen2 products provide
built-in security measures, including
kill and access password protection,
cover-coding of transmitted data,
and more
Reliable performance
regardless of tag proximity
or orientation
- Alien’s tags offer a high level of
performance regardless of how
close tags may be in relation to each
other
Accommodates all read
points:
- Item, case, and pallet
Accommodate existing
enterprise operational
speeds
- Alien’s reader can read more than
800 tags/second
Alien provides
best solutions
for Healthcare
Accommodates all required
materials and surfaces,
including liquids and metals
- Can read in liquids in addition to on
containers of liquids, can leverage
metal surfaces for better
performance
Deliver cost efficiencies for
infrastructure and tags
- Alien’s readers support both far &
near-field applications, enabling a
single infrastructure for the process.
And also Alien can provide costeffective tags to the industry
Single global standard
across the entire enterprise
– and throughout the supply
chain
- EPC Gen2 global standard was
accepted worldwide
Tag size:
- Alien’s small form factor tags are
tiny enough to fit in the lid of a
small vials
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Alien Technology Corporation
Fargo, ND
Assembly and Test
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Morgan Hill, CA
Headquarters and Manufacturing
Dayton, OH
Solutions Center
Exclusive focus on RFID, world’s largest dedicated RFID Co.
Worldwide market share leader in UHF RFID readers & tags
650+ customers worldwide
Advanced, patented tag manufacturing technology - FSA
2 billion+ RFID tag capacity expandable to 20 billion
Global alliances and channels
200+ employees
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Comprehensive RFID Capabilities
Strong Technical Expertise …
… Recognized by the Market
Most Recognized RFID Providers
Services
Readers
RFID
Standards
Tag
Manufacturing
Tag IC
Overall
Citations
Rank
Company
1
Alien Technology
34.1%
2
Texas Instruments
28.4
3
Symbol
26.0
4
Intermec
24.2
5
Zebra
23.3
6
IBM
23.0
Source: RFID Update, 2006: RFID Marketing Strategies Report
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Alien Technology Asia (ATA)
• Incorporated in January, 2007
• Office: 18th Fl. Get Pearl tower in Songdo Free Economic Zone,
Incheon Metropolitan City, Korea
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Master distributor of Alien RFID products in Asia
• Solution center and Alien Academy
- Strengthen the function of Field Application Engineering
- Alien Academy will be held regularly
• Local manufacturing of Alien RFID products
• Research and development for RFID system solutions and
technologies
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Higgs 2 / The highest-performing Gen2 Chip
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Enhanced Performances of Higgs
• Higgs is 2 db more sensitive than other chips
• This corresponds to a range advantage of 2030% over currently available chips in the market
• Higgs has over 10 meters of range in free space.
In the real world high sensitivity means:
• Reliable performance
• Works on difficult products
• Less expensive antennas
• Small antennas
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High Speed Writing
• The entire Higgs memory can be loaded with a
single command, called LoadImage
• This is 10X faster than the standard Gen 2 write
command in other ICs
• Throughput enhancement for
• High-speed applicators
• Printers
• Manufacturing lines
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Higgs factory-configurable architecture
enables specialized tags
Standard, 96-bit EPC drop-in replacement
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With same Kill and Access password format
With 64 bits of user memory
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No Kill password
Independently lockable user memory
With extended, 128 bit ID memory
EPC Gen 2 compliant
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Tags for Key Applications
Squiggle®
General use
2x2
Global Baggage
1x1
Apparel Items
Mini-Squiggle
Pharma
“If the Alien tag fits, use it.”
─RFID Alliance Lab
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High Performance Gen 2
Enterprise Reader – ALR9800
Easy to deploy, integrate and manage
Highly reliable
Global availability
Gen 2 performance with exceptional dense reader interference
rejection
Software support: Oat, IBM, Microsoft, Oracle,
GlobeRanger, BEA, more
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Odin Benchmark Summary May 2006
The Odin report examined a number of performance measures
including:
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Read Range
• Indicating read success where difficult-to-read tags are in the field – top marks
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Speed Reading a Population of Tags
• Indicating read success rates where a large number of tags is in the field – high marks
-- close second
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Adjacent Dock Door Test
• Key retail mandate requirement and real-life dense reader mode test – top marks
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Conveyor Belt Test
• Key retail mandate requirement – top marks
The ALR-9800 excelled at all of these,
achieving high marks in each
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Common Reader Architecture,
Multiple Reader Systems
Case conveyor
Point of sale
Alien firmware and software
enables diverse RFID infrastructure
made by both Alien and Alien partners
Dock door
Cold chain
Packing line
Palletizer
Pallet pick/put-away
Manual picking
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Reader Roadmap
Dock
Doors
Transfer
Tunnels
Max range & speed
High read rates
Conveyors
Palletizers
& Casers
Pallet
Racks
Good sensitivity & speed
Moderate to low cost
Fork
Trucks
Programmers/
Appliers
Portable
Small form factor
Low cost, portable
4-Port Readers: ALR-9800/ 8800/ 9900/ 7900
Integrated Readers: Smartenna; Forklift Reader
High Performance Module
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Services to Support RFID
Implementation
Education
• Trained over 1800
students from over 700
companies
• Industry Recognized
Instructors
• “Hands-on” lab
• Collaborative curriculum
development
Consulting
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Solutions engineering
Program management
“Real World” testing
Facilities Rental
Combined 40+ years of
RFID implementation
experience
Collaboration
• Interoperability
• Complete Supply Chain
Solutions
• Next Generation Solution
Development
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How to Support RFID Industry in Asia
Bring Technical Expertise & Solution Experience…
Solutions
- Local FAE
- RFID
Academy
Tech.
Support
-Repair
-Local A/S
RFID
System
Integration
Tag
- World Tag
- Inlay & Chip
Readers
- ALR 9800
- Integrated
… Work with Local Partners
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Thank you
Alien Technology Asia
Get-Pearl Tower 18F, 7-50 Songdo-Dong,
Yeonsu-Gu, Incheon Metropolitan City, Korea
Tel: +82-32-260-1700
www.alienasia.com