Transcript A Convenient truth, the Colour of Money is Green

A Convenient truth, the
Colour of Money is Green
Aaron Reynolds
Competitive Business
Manager
Systems Technology Group
© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
1
The Colour of Money is Green…
Green IT….Beyond the Hype.
“Gartner predicts that Green IT will be the No.1 Strategic
Technology for 2009, accelerating and expanding the
focus that came to the forefront in 2008.”
Source - Gartner Inc
Implement Change Through Innovation.
Data source: Green IT: A New Industry Shock Wave, Gartner Symposium/ITxpo, October 2007,
© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
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What IT Problems do we face?
The magnitude of the problem…
 Data Centers will consume 180B kwh in 2008 -- doubling in next 4 years
 Some Digital Media firms are forecasting doubling consumption annually
 Over $29B in power & cooling industry wide in 2007
– U.S. Energy Information Administration, IDC
...inefficiency needs to be addressed
 100 units of energy production  3 units for productive IT
 Average resource utilization <10% = $140B excess server capacity
-U.S
Dept. of Energy, IDC
... e-waste can no longer be ignored.
 1 billion computers will become potential scrap by 2010
 Only 45% of US companies have eco-friendly disposal plans
 The potential toxic risks of improper disposal are enormous
– IDC, National Safety Council
© 2008 IBM Corporation
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What are the Business drivers for Green IT?
Financial
Operational
Social / Regulatory
Financial Benefit = f (cost savings) + f (manageability) + f (flexibility) + f (incentives)
Non-Financial Benefit = f (Operational) + f (Social) + f (Global)
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Global
5-Apr-17
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Green IT vs. other choices
…or we could remove 4 Million cars and
light trucks from company fleets.
What if all data
centers were
Green?
20%
efficiency
improvement
could save
36 billion
kWh or 22m
tons of CO2
…or you can plant 500 Million tree
seedlings and grow them for 10 years
…or you could manage and preserve 16
Million acres of pine forest per year
..or recycle 7 Million tons of company
waste instead of sending to landfills
Data source: http://www.usctcgateway.net/tool/
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Green IT has delivered profound results!
Up to 40% reduction in power and cooling
Some have achieved 80% reduction in floor space
Utilization rates increased 4X
Avoided new construction
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What has IBM Done?
Reduced operational
costs by US$1.5
billion/year
1997
Today
CIOs
128
1
Host data centers
155
7
Web hosting
centers
80
5
Network
31
1
15,000
4,700
Applications
 IBM has 70,000 Citrix Presentation Server Licenses globally to Virtualise Applications
 IBM will convert 30,000 Desktop PCs to Thin-Clients and Virtual Desktops by 2010
© 2008 IBM Corporation
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Project Big Green
IBM Example
Between 1990 and 2006, IBM’s
global energy conservation
actions reduced or avoided CO2
44% emissions by an amount equal
to 44% of our 1990 emissions.
500
400
300
New goal: to extend the above
200
achievement by reducing CO2
100
emissions by 12% between
2005 and 2012.
1998 Became the first semi-conductor
company to set a numerical target for
PFC emissions reduction
600
0
2000
2001
2002
2003
2004
2005
58% Reduction
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IBM will double compute capacity by 2012
without increasing consumption or impact
 IBM operates 8M sq. ft of commercial data
center operations —largest in the world
 Projected annual savings of 5B KWH
 IBM actions will result in the avoidance
of 2.5M tons of CO2 per year, which equates
to taking 1M cars off the road
 One Example: 3900 UNIX/x86 servers consolidating to 33 IBM System z
mainframes — saving $25M in energy cost , $450M overall in 5 years
© 2008 IBM Corporation
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Use Green as your new business barometer
Financial
Operational
Social / Regulatory
Cost savings from more
efficient energy use
More computing
performance per kilowatt
Verifiable energy
conservation
ROI on IT more than 3 years
old is less than 2 years
Extend the life of IT
equipment
Proactively address
energy/climate challenges
Every $1 saved on energy,
drives another $6 -$8
operational savings
Results in a shared,
flexible infrastructure
Improves customer’s
image of your company
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5-Apr-17
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IBM’s holistic approach to Green data centers
Diagnose
Active Energy
Management
Facilities
Review
Computing
Resources
Cooling
Innovations
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Virtualization
Responsible
Disposal
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IBM Global Asset Recovery Services
Every piece of hardware that IBM takes in and resells or recycles is
one less unit that will end up in a landfill.
IBM Global Asset Recovery Services has:
• Collected and recovered more than 635 million
kilograms of product waste since 1995
• Harvested and sold over 11.4 million parts for
reuse and reused over 4.2 million machines (PCs,
servers, storage) over the past five years
• Recycled over 52,969 metric tons of materials
over a three year period
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In the last 3 years that recycling
represents:
Steel
Over three times the
amount used in the Eiffel
Tower
Plastic
Over 22 filled railroad cars
of condensed plastic
Paper
Enough bales to span the
Golden Gate Bridge 23
times
Non-ferrous metal
Roughly the equivalent
payload weight of 150 coalfilled railroad cars
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IBM offerings can help across the board
Data center
IT resources
Utilization
Understand your energy use
and opportunities for
improvement
Plan, build, and upgrade to
energy efficient
data centers using innovative
technology
Seize control
by implementing energy
management and virtualization
Energy Assessments
Data Center Facilities Design
Scalable Modular Data Center
Thermal Analysis
Consolidation Services
IBM Systemstm
IBM Rear Door
Heat Exchanger
Intelligent Power Supplies
IBM Systems Storagetm
Research and Development
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Active energy
management
Storage and server
virtualization
leadership
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IBM a Company of Innovation
For each of the past 16 years (1993-2008), IBM has been granted more U.S. patents than any other
company. During that period IBM has received more than 38,000 US patents. In 2007, IBM received
3,125 U.S. patents.
Since 1996, IBM has invested approximately $5 billion per year in research, development and
engineering. IBM's current active portfolio of about 26,000 patents in the United States and over 40,000
patents worldwide for inventions in areas of primary technology focus for all IBM customers, is a direct
result of that investment.
The six broad categories illustrated here present a sample of the array of technology areas covered by
the IBM patent portfolio. While many of these inventions find their way into IBM products and services,
they may also be licensed to enhance the value of your business as well.
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IBM’s 2007 Patent Total: 15 yrs of Leadership
3500
IBM
3000
Samsung
Patents Awarded
2500
2000
Canon
Mat. Elec Intel
Microsoft
Toshiba
1500
Green Patents
System Tech Group:
800+
IBM:
3700+
Sony
Micron
HP
Hitachi
1000
500
0
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Fujitsu
Advanced Innovation in IBM Systems
Mainframe to Modular to Storage Enhancements
IBM System
z10 EC
Up to 93% savings
in energy costs and
46% less space
than Sun X2100
Single Core servers
IBM System x3950
64-core
scalability, now
for x86 large
scale
virtualization
IBM POWER
Systems
IBM BladeCenter
IBM System
Storage
DS8000 can
Uses up to 24%
IBM Power™ 550
consume up to
less energy than
uses 91% less
31% less power
the
energy and 98%
than competitive
HP BladeSystem
less space than a
solutions
c-class
64-core HP 9000
Superdome
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© 2008 IBM Corporation
IBM iDataPlex
Cuts energy costs
40% compared to
equivalent compute
power in an
enterprise rack
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POWER Innovation – IBM Invests $6
Billion
IBM Power
Systems
Wii
Mobile
Phones
IBM
Storage
OEM
Storage
PS3
Digital
Cameras
XBOX
SatNavs /
Trackers
OEM
Routers
GameCube
Binary Compatibility
From consumer devices to supercomputers
Cars
IBM shipped over 40M POWER processors in 2006
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IBM System Storage N series
Unified Storage Solutions
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N series Business Solutions
Snapshots
SnapRestore
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SnapManager
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VM1
VM2
Physical
A Unified Approach Delivers
Data ONTAP®
Storage Pool
 Thin provisioning
 Rapid cloning and provisioning
50% less
storage
 Data deduplication
 Application-empowered data
management
50% savings in
 Quality of service (QoS)
power, cooling,
 Zero penalty snapshots &
and space
rapid recovery
Up to 38%
savings in TCO
 Simplified DR
 Multi-protocol
 Scales from small to large
 Common software, UI, & training
 Support for multi-vendor storage
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Eliminate Complexity
DBA
Exchange
Admin
Server
Admin
App Admin
DBA
Server Admin
Automated Services Eliminate Wait Time
Automated Services Eliminate Wait Time
Queue here for Service
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
Storage
Admins
Provision
DR
 Backup/Recover
 Test/Dev Copies
Policies
Manual
Processes
 Provision
 Recover
 Configure
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Policies
Eliminate Admin
Workload
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The N Series Data Center Transformation
On the way to recycling
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New model data center
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IBM Green innovations
 Intelligent Utility Networks
• IBM and CenterPoint Energy are engaged
in a strategic effort to develop and deploy
Intelligent Utility Network (IUN) solutions
 Environmental Research
• Transport Systems
• Advanced Water Management
• Carbon Management
• Alternate Energies
© 2008 IBM Corporation
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Innovation for the Future!
© 2008 IBM Corporation
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The “Next 5 in 5”
 Energy saving solar technology will be built into
asphalt, paint and windows
 You will have a crystal ball for your health
 You will talk to the Web . . . and the Web will talk
back
 You will have your own digital shopping assistants
 Forgetting will become a distant memory
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Energy saving solar technology will be built
into asphalt, paint and windows
Ever wonder how much energy
could be created by having solar
technology embedded in our
sidewalks, driveways, siding, paint,
rooftops, and windows?
In the next five years, solar
energy will be an affordable
option for you and your
neighbors.
© 2008 IBM Corporation
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Reducing the cost of producing solar cells by
50%
IBM is reaching the goal of affordable solar energy in two ways:
1.
IBM is working on breakthroughs in “thin-film” solar cells,
a new type of cost-efficient solar cell module which doesn’t
use costly and limited silicon. Thin-film solar cells can be
100 times thinner than silicon-wafer cells and can be
produced at a lower cost.
IBM is working on projects that may help to create brand
new thin-film solar cells that could be arranged on a
flexible backing, suitable for the tops and sides of
buildings, tinted windows, cell phones, notebook
computers, cars, and even clothing.
2. IBM is using a large lens to concentrate the sun’s power, capturing the
equivalent of 2,300 suns, on to a centimeter square solar cell - the most ever
in such a small space. That energy is then converted into 75 watts of usable
electrical power.
© 2008 IBM Corporation
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You will have a crystal ball for your health
What if you could foresee your
health destiny and use that
knowledge to modify your
lifestyle?
In the next five years, your doctor will be able to provide
you with a genetic map that tells you what health risks
you are likely to face in your lifetime and the specific
things you can do to prevent them, based on your
specific DNA – all for less than $200.
© 2008 IBM Corporation
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Genetic mapping will become your healthcare “crystal
ball”
 Computational biology and supercomputing can help determine
our expected longevity, the likelihood to develop certain
diseases and the impact of daily routines on our health.
 We’ll use this information to decide which habits we can change
to avoid diseases, choose the most effective medications given
our genetic makeups, and take other preventative measures
that could help us live longer, smarter lives.
 Advances in genetic mapping will help the pharmaceutical
industry change the ways it develops new drugs, to produce
medicines that are the most effective for treating your individual
needs – rather than focus on the general population.
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© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
Computational Biology used to predict
patient response
 IBM researchers are developing a system that will provide
clinicians tools to predict the response to antiretroviral
treatment for HIV patients – helping them choose the best
drugs and drug combinations for any given HIV genetic variant.
 This innovative approach to predict the efficiency of antiretroviral drug regimens against a specific HIV is based on viral
genotype data integrated with treatment response data
collected from some of the largest HIV databases in Europe.
 Looking closely at a current patient’s blood work, virus stage, family history, race, and so
forth – and then comparing it to the thousands of people who have been treated over the
years, we can see what was done, what worked, and what didn't.
 Based on the history data, scientists can predict how the virus will respond to a certain drug
"cocktail."
© 2008 IBM Corporation
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5-Apr-17
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Healthcare will use the power of many to
make life better for you
 When your own blood work, virus experiences, family history, race, and other
personal health information are compared to thousands of other people’s,
researchers and physicians can see correlations in what has been done, what’s
worked, and what hasn’t.
 The use of predictive modeling will help scientists understand which variations in
genetics, conditions and treatment can cause specific outcomes. That means we’ll
have a better grasp of when a drug might work for us but not so well for a relative
or a friend.
When our doctors can increase the use of genetic
sequencing to map our health destinies and help us adjust
our lifestyles, the results will be huge:
 better health services and
 increased chances for healthier, longer lives – all based on the
information each of us carries in our genes.
 big savings in healthcare costs,
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© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
You will talk to the Web...and the Web will talk
back
Imagine being within a phone call’s reach from
the ability to post, scan and respond to e-mails
and instant messages – without typing. Or sort
through the Web verbally to find what you are
looking for and have the information read back
to you – as if you are having a conversation
with the Web.
In the next five years you will be able to surf the Internet,
hands-free, by using your voice – eliminating the need for
visuals or keypads.
© 2008 IBM Corporation
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5-Apr-17
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The Spoken Web from IBM
The Spoken Web is the World Wide Web in a telecommunications network, and it will change how people create,
build and interact with information and e-commerce websites – using speech instead of text.
What the Spoken Web Can do for You…
 Feel connected at all times. No longer will you be tied to
a keyboard and a computer.
 Enable the underprivileged to create, produce, host and
share information and services with others.
 Provide simple and affordable access mechanisms to
let people use technology services and applications that
are currently available only to computer users.
 Provide a cost effective ecosystem that enables users
to create and sustain a community parallel to what the
World Wide Web has done.
© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
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You will have your own digital shopping
assistants
Ever find yourself in a fitting room
with all the wrong sizes and no
salesperson in sight?
In the next five years, shoppers will increasingly
rely on themselves - and the opinions of each
other - to make purchasing decisions rather than
wait for help from in-store sales associates.
© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
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Forgetting will become a distant memory
Information overload
keeping you up at night?
Forget about it.
In the next five years, it will become much easier to remember what to
buy at the grocery store, which errands need to be run, who you spoke
with at a conference, where and when you agreed to meet a friend, or
what product you saw advertised at the airport.
© 2008 IBM Corporation
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5-Apr-17
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HERMES Cognitive Care for Active Aging
HERMES is geared towards helping seniors remember important details of their daily lives
and improve their short-term memory – all without requiring that they become technologysavvy.
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Microphones and video cameras will record
conversations and activities.
Information collected will be automatically stored and
analyzed on a personal computer.
Seniors can then be prompted to "remember" what
discussions they had, for example, with their daughter
or doctor.
Based on such conversations, smart phones equipped
with global-positioning technology might also remind
them to pick up groceries or prescriptions if they pass
a particular store at a particular time.
To keep their minds fit, seniors will be able to engage
in memory exercises that use names or events from
their daily lives.
© 2008 IBM Corporation
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5-Apr-17
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The Experience Organizer from IBM
For travelers or businesspeople, solutions such as the Experience Organizer
from IBM will become increasingly commonplace.
 The Experience Organizer takes photographs captured on mobile phones,
extracts and sorts the information contained in these pictures, and then
transfers the relevant data to personal address books or calendars.
 All this information can also be recalled using an intuitive, Web-based
application.
For example: You capture images of people,
posters, business cards, or lectures from a
conference. The system understands the context and
can infer relationships between pieces of information
based on such factors as image, time, and location.
Prior to the next meeting with the same people, your
calendar might enable you to review your notes and
timeline about the previous encounter.
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© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
In the final analysis,
it’s only our planet…….
Understand your present
environment
Make efficient use of technology
through Innovation
Lead by example!
ibm.com/systems/greendatacenter
© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
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© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
40
Aaron Reynolds
Competitive Business Manager
Systems Technology Group
Email: [email protected]
Mobile: 040 333 4266
© 2008 IBM Corporation
Driving Eco-responsibility for Business
5-Apr-17
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