Transcript 201601 363 Class 4x

UMSI Entrepreneurship
2016 Winter UMSI 363 Class #4
Nancy A. Benovich Gilby
Ehrenberg Director of Entrepreneurship
Clinical Associate Professor
School of Information
650-539-8376
[email protected]
Only exceptionally gifted, male, boastful folks
make good innovators??
You Will Be Forming TEAMS
• You want the LARGEST DIVERSITY,
innovation explodes with multiple
perspectives, get them the easiest way by
recruiting people to your idea area that ARE
NOT THE SAME AS YOU (but share similar
values)
• RESPECT and INCLUDE everyone, all the
time, every time.
Team Project Overview
1.
Through next Thurs: Submit your own ideas, reviews those that are there
2.
2/1 Idea sponsors pitch ideas, you vote your top 3
Project Week:
Project Week: Starts Feb 8
1.
Form your team based on assignments, establish ground rules, Interviews round 1, build app scaffolding,
2.
Review Customer Development Round 1 and Potentially Pivot, Competition, sketch/wireframe
3.
Review Customer Development Round 2, Pivot, Competition 2, sketch/wireframe, Business Model Canvas
4.
Review Customer Development Round 3 Draft pitch, Dataset, backend, MVP prototype 1
5.
KJ Affinity Diagram, final wireframe test with users
6.
All teams pitch and review, MVP prototype 2
7.
Pitch and demo to VCs, Executives, Entrepreneurs
Labs HW #5 & #6
Terminology
•
•
•
•
Classes – Objects?
Methods – Functions?
Variables – Instance Variables?
Library – Protocol (Delegate)
• Application Framework – Model, View,
Controller (MVC)
Swift Topics from Assignment #2
• Delegates optional func vs func
– Connections: datasource and delegate
– connections for FirstView and SecondView
• Errors not connected • Override of function viewWilllLoad, how
works
• How to read tableView( functions)
Swift “Gotcha”
• You must remember the prototype cell!!
• Example:
MVC – Model View Controller
Times Table
Homework #5
• Write the user stories in Trello with the done
criteria on the back of the card for an app
that prints a column of a multiplication table,
as below:
Times 10
User Stories for Trello
•
As the slider slides to the right, the multiplier
increases.
•
Print a title with the multiplier (update
multiplier in title and table when slider
changes)
Homework #5 Steps – page 1
1.
2.
In Xcode, create a new, single view app
In the main storyboard, add a slider control to the top of the view, add a label
“Times”, add a blank label “ “ to the right of the “Times” for the multiplier.
3. Make sure to add constraints to all the labels, controls, so the view works
portrait and landscape!
4. Create an outlet for the slidervalue
5. Create an action for the slidermoved. In the action function, print(slidervalue).
6. Run, in the simulator, rotate right & left to ensure your constraints are working.
Slide the slider, look at the output.
7. Add a tableView under the slider (NOT a tableViewController), add constraints
8. Add a prototype cell.
9. Link the tableview to the controller twice, once as a data source and then as
the delegate
10. Go to the code for the ViewController, add the UITableViewDelegate to the
ViewController class definition.
Homework #5 Steps – page 2
11. In the ViewController, add (which is overriding) the UITableViewDelegate function
tableView numberOfRowsInSection. This will be how many rows, let it be 12 (for no
good reason except that we all memorized times tables to 12x12)
12. In ViewController, add the TableView cellForRowAtIndexPath, as in the To Do List app,
you need to create a cell variable that you will return, using the same identifier you used
in the story board for the prototype cell
13. Create a variable, times table for the value of the multiplier that you will get from the
slider.
14. Update the text label for the cell with the product of the multiplier and the row in the
table. Return cell to complete the function cellForRowAtIndexPath. Voila, you be
rockin’ 
Homework #5 Steps – page 3
15.
Run the app, it should look like this, move the slider, nothing happens, lets fix that!
16.
We need to create a outlet for the table as it will need to be re-loaded/re-drawn once the slider
moves. Go back to the storyboard, create an outlet, which connects the tableView and call it
table.
Back to the ViewController code, add table.reloadData() to your sliderMoved function. Run,
now the table updates as you move the slider.
17.
18.
Last step is to update the “Times Label” at the top of the screen so the label is the multiplier.
Create an outlet form the “Label” label, call it multiplier. When we define timesTable in
cellForRowAtIndexPath, that would be a good time to update the multiplier text add:
19.
Run….you should be done
Update Trello
• Test all the checklists on each of your user story cards.
• Move the all the cards to the Done list
Homework #6 Watch First App
• Create and run a simple app, create a label,
connect to an outlet, update in code
Step #1 Create iOS First Watch App
Where is the storyboard? Code?
Note: Storyboard is in WatchKit App
Note: Code is in WatchKit Extension:
Interface Controller
Add a Label
Drag a label, drop at
top of the screen
Change text to
First Watch App
Change Size/Width to relative
To Container
Add a Separator
Run
Select iPhone 6s Plus – Apple Watch – 42mm
Build and Run!
Create a new label, ctrl click to create an outlet updateLabel. SetText
on the label in the function, awakeWithContext. Then run again!
To Get Credit for these Assignments
• Add Members to Trello……. [email protected],
[email protected] , [email protected]
•
• Try uploading your code to github and sending me a link. If too
cumbersome, zip the folder, upload to canvas,
• we will download, run your code using the tests on the back of each
trello card
Discussion
You Will Be Forming TEAMS
• You want the LARGEST DIVERSITY,
innovation explodes with multiple
perspectives, get them the easiest way by
recruiting people to your idea area that ARE
NOT THE SAME AS YOU (but share similar
values)
• RESPECT and INCLUDE everyone, all the
time, every time.
Why Bother with Agile?
Importance of “Team”
Your Objectives in Team Formation
• Shared values for:
– Project Outcome
– How you treat one another to form mutual respect and trust
• Prepare and welcome multiple views = encourage productive, nonpersonal, conflict
• Get as much out of the other person for the benefit of shared values in
project outcome
NON Objectives:
• To prove you are smarter, more competent, better developer, more
industry aware……
• You will succeed (or otherwise not do so well), on the project based on
your ability to form a team
What Does it Generally Look Like without Agile?
Agile
YOU Product
Owner
Scrum Process
Agile and Scrum
Team Formation
Aether
[email protected]
[email protected]
Help PTSD patients to interrupt
flashbacks
[email protected]
[email protected]
International Internship Directory
[email protected]
Mott Art Collection and 10,000
[email protected]
steps guide
[email protected]
Baby's first milestones
[email protected]
[email protected]
[email protected]
Michigan based music service
[email protected]
MITech News
ERZEMMI
[email protected]
[email protected]
My Choices and My Voice for
[email protected]
Comfort to help children
decrease pain increase comfort
Classroom Bingo
MGOOEL
[email protected]
BENSEGAL
[email protected]
[email protected]
Track, record, reminders for
medications
[email protected]
[email protected]
Communication app between
surgery care team and families
[email protected]
MAHACHEM
Companion App for students
[email protected]
[email protected]
[email protected]
Cancer patient distress tracker
[email protected]
[email protected]
Move to your team and….
1. Introduce
2. Values
3. Communication Covenant
4. Target User bullets
5. Urgent Problem
6. Value Hypothesis
7. Theme question
8. Organize how you will get interviews done this week
Introductions, Shared Team Values & Objectives
• Hi, I am <name>, a <2nd yr> <masters> in
<UMSI LIS>
• My area of passion is <shared economy>
OR
<undecided>
NOTE: Speak loudly, firmly, shake hands firmly, look the person straight in
the eye, don’t look away, SMILE, shoulders back, BREATH then HI……
Value Hypothesis Business Model Canvas
• WHO, SPECIFICALLY is the absolutely, no questions asked,
FIRST person (NOT YOUR MOTHER) who will use your product
or service? What is important about them? How do you find
them?
WRITE DOWN 3 bullet points the team agrees that describe this
person
– EXAMPLE TARGET USER:
1. Mother of 2+, school age children, 25-45
2. Works part or full time and/or has many outside of the home
activities during the day and/or evenings
3. Lives in an urban area, school is in an urban area, work is in an
urban area
Who is the FIRST target,
specifically
”Build Something for SOMEBODY
Instead of Everything
FOR NOBODY"
- Geoffrey Moore in “Crossing the Chasm”
Exercise 3 Value Hypothesis Business Model Canvas
• WHAT IS THEIR PROBLEM??, SPECIFICALLY what is a point of
severe, gut wrenching pain (or what do you guess it is?)
WRITE DOWN THE PAIN, FEEL IT
– EXAMPLE PROBLEM FOR TARGET USER:
Mother’s as primary family organizer are constantly stressed out
with unexpected pickup/drop off of their children to/from school or
outside activities
Value Hypothesis Business Model Canvas
• Formulate your hypothesis around their point of pain??,
SPECIFICALLY what do you need to ask and verify to be
sure you understand what you can fix in your passion
area
WRITE YOUR HYPOTHSIS ……
Example:
Working mothers need a community ride sharing and
coordination service they can trust their children with
YOUR HYPOTHOSIS IS NOT: Will Mom’s (like my
mom) like my idea?
NO LEADING THE USER
Design Thinking
Business Model Canvas
http://www.businessmodelcompetition.com/u
ploads/5/1/5/7/5157318/_5650743_orig.png
Business Model Canvas – Plain
English
IDEATION: Customer Development
Customer Search
Problems
Customer Validation
Solutions
Value for Who?
The Sequoia 10
6.
Competition
6.
7.
List competitors
List competitive advantages
http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan
7.
Product
We like business plans that present a lot of information in as few owords
as possible.
Product
line-up (form The
factor,following
functionality,business
features, plan
format, within 15–20 slides, is all that’s needed.
architecture, intellectual property).
o
1.
Company purpose
–
2.
Define the company/business in a single declarative sentence.
8.
Business model
o
o
Describe the pain of the customer (or the customer’s customer). o
Outline how the customer addresses the issue today.
o
o
Problem
–
–
3.
Solution
–
–
–
Board of Directors/Board of Advisors
Why now
–
–
5.
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Customer/pipeline list
Demonstrate your company’s value proposition to make the customer’s life better.
9.
Team
Show where your product physically sits.
Provide use cases.
o
Founders & Management
o
4.
Development roadmap.
Set-up the historical evolution of your category.
Define recent trends that make your solution possible.
10.
Market size
–
–
Identify/profile the customer you cater to.
Calculate the TAM (top down), SAM (bottoms up) and SOM.
Financials
o
o
o
o
The deal
P&L
Balance sheet
Cash flow
Cap table
Team Project Overview
1.
Through next Thurs: Submit your own ideas, reviews those that are there
2.
2/1 Idea sponsors pitch ideas, you vote your top 3
Project Week:
Project Week: Starts Feb 8
1.
Form your team based on assignments, establish ground rules, Interviews round 1, build app scaffolding,
2.
Review Customer Development Round 1 and Potentially Pivot, Competition, sketch/wireframe
3.
Review Customer Development Round 2, Pivot, Competition 2, sketch/wireframe, Business Model Canvas
4.
Review Customer Development Round 3 Draft pitch, Dataset, backend, MVP prototype 1
5.
KJ Affinity Diagram, final wireframe test with users
6.
All teams pitch and review, MVP prototype 2
7.
Pitch and demo to VCs, Executives, Entrepreneurs
Team Project Overview
•
•
Ideas submitted, reviewed
2/1 Idea sponsors pitched ideas, you vote your top 3
Project Week: Starts Feb 8th
1.
Form your team based on assignments, establish ground rules, Interviews round 1,
2.
Review Customer Development Round 1 and Potentially Pivot, Competition, Market size
3.
Review Customer Development Round 2, Pivot, sketch/wireframe, Business Model
Canvas
4.
Review Customer Development Round 3 Draft pitch, Dataset, backend, build app
scaffolding,
5.
KJ Affinity Diagram, final wireframe test with users
6.
All teams pitch and review, MVP prototype 2
7.
Pitch and demo to VCs, Executives, Entrepreneurs
HOMEWORK #3
– PROJECT HOMEWORK:
Submit your team Name (you can change it later)
Submit your completed Communications Covenant
(link to template on canvas)
HOMEWORK #4
–
PROJECT HOMEWORK:
Test your:
1.
2.
Target User
Urgent problem
(NOT YOUR Value Hypothesis, yet)
Each person interviews 3 target users, records, writes 2-3 Post-IT notes on each interview
•
Record – while recording ask permission, record on your phone, camtasia
•
Follow the format on the next slide, it is called the KJ Method, takes about 10-15 mins per
interview:
Submit:
• Target User Bullets
• Urgent Problem
• One recording from each person that best affirms (or not) your urgent problem
KJ Method 1: (Jiro Kawakita)
•
Supports groups to quickly reach a consensus on priorities of subjective, qualitative data
•
You will be using a structured Contextual Inquiry approach called the KJ Method, where you ask
4 Open-ended questions around your problem area, based on a THEM question constructed
from your urgent problem:
THEME QUESTION:
What did Mother’s as primary family organizer say they need to help with to ease constantly
being stressed out with unexpected pickup/drop off of their children to/from school or outside
activities
1.
2.
3.
4.
Tell me about how you (do today without your intended solution? (Find out as much as you can about
their worldview but DO NOT LEAD THEM)
What complaints, problems, weaknesses do you have?
What do you like?
What should we do (specifically, RIGHT NOW) to improve the weaknesses you mentioned prior?
KJ Method 2:
KJ Method
Teams, you must all help each other to find 3 target customers each. You may find after doing 1 or 2 that the attributes of your customer need to change or that you hypothesis is wrong
and needs to change or both!
HAVE FUN... THE AREA YOU CHOSE IS INTERESTING ... this is an opportunity for you to learn about your area of passion, it's not about if your idea is right or wrong, you have plenty
of time to fix it.
Instructions
1. Each team member, find three target users to interview. Record the interview (before recording ask permission. Record on your phone or use something like Camtasia).
2. DO NOT TELL THEM ABOUT ANY IDEAS/PRODUCTS, your job is to validate and dig deeper into their problems to validate your value hypothesis you formulated.
3. You will be using a structured Contextual Inquiry approach called the KJ Method, where you ask 4 Open-ended questions around your problem area:
1.
2.
3.
4.
Tell me about how you (do today without your intended solution? (Find out as much as you can about their worldview but DO NOT LEAD THEM)
What complaints, problems, weaknesses do you have?
What do you like?
What should we do (specifically, RIGHT NOW) to improve the weaknesses you mentioned prior?
EXAMPLE:
Area: 3D printing prosthetic hands
Problem: People who need prosthetic hands cannot get them because they are too expensive
Write the question as hypothesis: What are the most crucial problems in using 3D printed prosthetic hands?
1.
2.
3.
4.
Tell me about how you work with your hands?
What complaints, problems, weaknesses do you have?
What do you like?
What should we do (specifically, RIGHT NOW) to improve the weaknesses?
4. From each interview write down the 1 or 2 quotes on a post it note (IN THE CUSTOMER’S WORDS EXACTLY) that best answer your WHAT question.
From the example: “What are the most crucial problems in using 3D printed prosthetic hands?”
Record and Write Top Quotes
HOMEWORK #3
– PROJECT HOMEWORK:
Submit your team Name (you can change it later)
Submit your completed Communications Covenant
(link to template on canvas)
HOMEWORK #4
–
PROJECT HOMEWORK:
Test your:
1.
2.
Target User
Urgent problem
(NOT YOUR Value Hypothesis, yet)
Each person interviews 3 target users, records, writes 2-3 Post-IT notes on each interview
•
Record – while recording ask permission, record on your phone, camtasia
•
Follow the format on the next slide, it is called the KJ Method, takes about 10-15 mins per
interview:
Submit:
• Target User Bullets
• Urgent Problem
• One recording from each person that best affirms (or not) your urgent problem