Transcript Alberta Seniors` Falls Prevention Network = Information Sharing

Building a Portal for Seniors’
Falls Prevention :
The Alberta Experience
Lynda McPhee
Education Coordinator, ACICR
[email protected]
780-492-9768
Alberta Centre for Injury Control & Research
• Vision: an injury-free Alberta in which to
live, work, and play
• Mission: to reduce the societal and
economic burden of injuries in Alberta by
building partnerships, promoting effective
strategies and sharing knowledge
www.findingbalancealberta.ca
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The Beginning….
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On Solid Ground Falls Prevention
Conference 2006
Establishment of the Alberta Seniors’
Falls Prevention Network 2007
Alberta Seniors’ Falls Prevention Network
= Information Sharing
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Falls resources
Alberta update
Upcoming events/educational opportunities
From the literature
Members’ corner
Teleconferences
What’s in the Literature?
• Prevention
(Community)
• Prevention (Acute)
• Prevention
(Residential Care)
• Prevention (Home
Care)
• Prevention (General)
• Staff Capacity Building
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Exercises
Medication
Health Management
Risk Assessment
Tools
• Risk Factors
• Miscellaneous
Falls Data and Resources
Promotion of the Network
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Word of Mouth
Education sessions
CFPC
Finding Balance
Membership Work Setting November 2007
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Acute Care
25
Continuing
Care
20
Rehabilitation
15
10
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Injury
Prevention
Health
Promotion
Other
0
Membership Work Setting September 2009
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40
35
30
25
20
15
10
5
0
Acute
Continuing Care
Rehabilitation
Injury Prevention
Health Promotion
Other
Membership Survey September 2009
In the last few years, to what degree has seniors' falls prevention
advanced in Alberta?
48.3%
46.6%
5.2%
0.0%
None
To a minimal extent
Somewhat
To a great extent
Membership Survey September 2009
How would you rate the importance of the Alberta Seniors' Falls
Prevention Network in the advancement of seniors' falls
prevention in Alberta?
71.2%
22.0%
6.8%
0.0%
None
Slightly important
Modestly important
Very important
Membership Survey September 2009
How would you rate the usefulness of Alberta Seniors' Falls
Prevention Network Bulletin Features?
100%
90%
80%
70%
60%
Poor
Fair
Good
Excellent
50%
40%
30%
20%
10%
0%
Featured
projects/activities
in Alberta
Finding Balance
updates
Educational
Opportunities
Resources
From the
Literature
Membership Survey September 2009
Overall, how would you rate the usefulness of the Alberta Seniors'
Falls Prevention Network?
51.8%
42.9%
5.4%
0.0%
Poor
Fair
Good
Excellent
‘Ideal’ Alberta Network
• Overarching framework /Clearinghouse/
Information Bank for communication,
resources, standardized tools, educational
materials, consistent messaging, best practice
• Public Awareness / Social Marketing campaign
• Central website for public and professionals
• Advocacy / Lobby for project dollars
Lessons Learned/Future Direction
• Continue to grow the membership
• Develop closer relationships with
champions/professional associations
• Enhance two way exchange of information
• Face to face meeting/planning sessions
• Explore establishment of communities of
practice
• Support the development of a provincial
falls prevention strategy
Partnership
• Alberta Centre for Injury Control & Research
• Alberta Medical Association
• Alberta Health and Wellness
Additional sponsors
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Alberta Physiotherapy Association
Alberta Therapeutic Recreation Association
Alberta Blue Cross
Canadian Patient Safety
College and Association of Registered Nurses of Alberta
College of Licensed Practical Nurses of Albertan
CARNA
Global TV
McCallum Printing Group
Advisory Committee
• Representatives from 9 former
Health Regions
• AB Pharmacists’ Association
• AB College of
Physiotherapists
• College & Association of RN of
Alberta
• AB Centre for Active Living
• AB College of Occupational
Therapists
• AB Therapeutic Recreation
Association
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•AB Chapter Dietitians of
Canada
•Osteoporosis Centres
and AB Chapter
•Seniors/ Seniors
Association of Greater
Edmonton
•Health Link Alberta
•Primary Care Networks
•AB Seniors and
Community Supports
•AB Fitness Leaders
Campaign values
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Multiyear campaign
Evidence-based consistent messaging
Connect seniors to local
supports/programs
Stakeholder support and participation
Evaluation
Campaign elements
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Strategic provincial communications plan
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Proclamation of Seniors’ Falls Prevention Month
Purchased and earned media
Information posters and flyers
Campaign website
Local Communications Support
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Spokespeople
Presentations
Displays
Key messages
New message
Website
www.findingbalancealberta.ca
InformAlberta
Practitioner page
• Finding Balance Falls Prevention Network
• Finding Balance Tool Kit
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Resources – campaign and falls
Sample proclamations
Falls prevention articles
Media relations
Local activities/Setting up a display
Presentations
• Practitioner Algorithms
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Algorithm for Primary Care Physicians
Multidisciplinary Algorithm
Algorithm
Algorithm
Algorithm
Algorithm
Campaign Results 2010
• An increase in:
• proportion of seniors recalling the campaign was
about the prevention of falls
(39% in 2010 vs.16% 2009)
• proportion of seniors who are concerned (55% in
2010 vs. 45% in 2008) or very concerned (27% in
2010 vs. 17% in 2008) about having a fall
• Seniors still more concerned about friend or family
member having a bad fall instead of themselves
having a bad fall (74% vs. 55%)
Campaign Results 2010
An increase in:
• those reported the leading cause of injury
hospitalizations was due to falls
(59% in 2010 vs. 44% in 2008)
• those that reported they are currently taking measures
to prevent falls
(72% in 2010 vs. 54% in 2008)
• those reporting ‘keep active’ as a key way to reduce the
risk of falls
(29% in 2010 vs.17% in 2008)
• those reporting they review their medications annually
(72% in 2010 vs. 59% in 2008)
Campaign results 2010
• Municipal proclamations
• 156 communities (138 communities in 2009)
• Earned media stories
• 31 stories (75 stories in 2009)
• Bought media
• $2.54 for every dollar spent ($2.05 in 2009)
• Website
• 982 visits, 2:46 average time (1104 visits, 2:52 time)
Lessons Learned /Future Directions
• Partnership with AMA strengthened
profile and credibility
• Timing was right
• Can’t control the media and uptake
• Ongoing relationship building and
new partnerships
• Sponsorship
• Telephone vs. Online survey
• Expand outside Alberta
Community Injury Control Fund
Projects
• Coordinated by ACICR
• Grants from $4000 - $15,000
• Funded 34 falls prevention programs
• Preventing Falls Through Physical Activity: A
Guide for People Working with Older Adults
• A Million Messages
• Pre-Hospital Management of the Senior Falls
Patient
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[email protected]
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A Million Messages
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A Million Messages
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EMS Falls Prevention Project
Goal = increase seniors’ access and utilization of
existing fall prevention programs/resources
• Establish a referral network that would accept
referrals from paramedics
• Identify ‘at-risk’ fallers using a standardized
process
• Refer seniors who are at risk of a fall or who had
fallen
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“It takes a village of stakeholders working
together to prevent falls and fall risk,
tasks that no one stakeholder can
accomplish alone.”
Ganz, Alkema & Wu, 2008
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Questions??
[email protected]
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