Transcript Slide 1

Q UALITY P ROFESSIONALS :
You’re Worth Your Weight in Gold –
Can You Prove It?
JENNIFER WOLFE-PEARCE, RN, MBA, CPHQ
InAHQ
Scottsdale Healthcare
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Scottsdale, Arizona
Three community hospitals
818 beds
DNV Certified
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Objectives
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Describe a strategy for ensuring that QI projects are the
best value for the organization’s quality dollars. The Value
Proposition.
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Discuss methods of securing resources
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Review of data elements needed
Using an objective decision-making strategy
Ensure alignment with other organizational objectives
Communicating value in financial terms
Communicating value in clinical terms
Pitching the win-win proposal
Identify challenges and resources
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Review common pitfalls and how to avoid or correct them
Learn where to look in your own organization for the support you
need to be successful
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The Value Proposition
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The Value Proposition
Why does all this “finance stuff” matter?
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The Perfect Storm: Terrible economy,
sweeping healthcare changes, anxiety
You need to protect your department’s future
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Pay for Performance
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Quality has a direct link to the bottom line
You’re more than a cost center!
No money = no mission
“No one would remember the good Samaritan if he had
only good intentions; he had money, too.”
Margaret Thatcher
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Misadventures in
Process Improvement
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The Value Proposition
Which group gets the resources?
Brainioplasty
Stickectomy
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1,500 Cases/Year
85% Medicare
75% to SNF
Our LOS: 5.6 Days
Benchmark: 4.0 Days
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1,000 Cases/Year
85% Medicare
75% to SNF
Our LOS: 5.6 Days
Benchmark: 4.0 Days
The Value Proposition
The results:
Brainioplasty
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Stickectomy
Decreased ALOS by 1.6
 No change in LOS
Days
 No change to revenue
How: Aggressive D/C
planning – quick transfer
to SNF or home with
What Happened?????
Home Health Care visit
Brainioplasty is subject to
one day post discharge
Lost $1,275,000
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the Transfer DRG Rules
The Value Proposition
Objective #1: The Value Proposition
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Definition: The analysis and review of benefits and
costs associated with an activity
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VALUE = BENEFIT – COST
OR
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Where it gets tricky: quantifying benefit
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What’s the cost of a complication?
How do you measure what didn’t happen?
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The Value Proposition
Working effectively with Finance
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Gain a basic understanding of how the money
flows
Learn the vernacular:
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Costs: Direct Cost, Indirect Cost, Total Cost
Reimbursement: Payer Mix, DRG vs. Percent of
Billed Charges, Managed Medicare vs. Medicare FFS,
Carve-outs
Financial measures: Profit, Contribution Margin
Add a financial expert to your PI team
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Someone who can spot the red flags
Example: Inpatient DEXA scanning
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The Value Proposition
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Your friend in finance: You need them, they need
you!
New tools for your toolbox
 Billing codes (HCPCS, modifiers, etc.)
 Procedure Charge Codes
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Chargemaster (CDM)
The $0 Charge Code
Ability to get data out of the financial system
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The Value Proposition
Thinking back to our example…
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When we decreased ALOS did we help or harm the
Brainioplasty patients?
We didn’t do the wrong thing; we just
did it at the wrong time!
Prioritization
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The Value Proposition
How do you prioritize?
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Chose your favorite decision making strategy
Be sure you factor in:
 Clinical need (always high priority)
 Other benefits – be conservative
 Return on Investment (ROI)
 Cost of resources
 Can multiple projects with similar scope be combined?
 Impact - Review cost reports for top 25 DRGs (by
volume) – any surprises?
 Time (2 small projects vs. 1 large project?)
 Organization goals
 The cost of failure/exit strategy
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Of Special Concern:
Beware of new technology
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The Value Proposition
Carefully assess and monitor new technologies
and processes
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Example: The Super Duper Pain Pump
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Claim: Improves patient experience, decreases pain, the end-allbe-all of pain control
Financial Impact: Lots of money spent on pumps, supplies, etc.
Outcome: Didn’t help patients. LOS longer. Increased GI
complications
Two Takeaways:
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Consider new technologies very carefully
Always follow up and make sure things are going how
you expected them to go!
Securing Resources
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Securing Resources
Objective #2: Securing Resources
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Communicating Financial Value
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Talk the talk
Take your finance champions to the “war room” before you
pitch your proposal
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Use dollars & sense
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Validate & seek input
Be conservative and say so
Use evidence
State your metrics
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Include meaningful measures of financial performance
Securing Resources
What are meaningful financial measures?
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ALOS
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Cost of care
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Know what a day costs your organization
Lowering ALOS also frees up a bed
Will you use less supplies or manpower?
Will you avoid treating complications (e.g., VAP, BSI)?
Will patients need less medications or invasive treatments?
Reimbursement
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Will there be an impact on reimbursement?
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Securing Resources
Case Study – Supportive Care
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What it is: A service that supports patients and
families in times of crisis
The problem: Generates no revenue; money is tight
Typical quality measures aren’t demonstrating value
How do we keep this program off
the chopping block?
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20 DAYS BEFORE (N=105)
19 DAYS BEFORE (N=118)
18 DAYS BEFORE (N=128)
17 DAYS BEFORE (N=151)
16 DAYS BEFORE (N=170)
15 DAYS BEFORE (N=198)
14 DAYS BEFORE (N=228)
13 DAYS BEFORE (N=266)
12 DAYS BEFORE (N=315)
11 DAYS BEFORE (N=372)
10 DAYS BEFORE (N=422)
9 DAYS BEFORE (N=479)
8 DAYS BEFORE (N=555)
7 DAYS BEFORE (N=638)
6 DAYS BEFORE (N=777)
5 DAYS BEFORE (N=922)
4 DAYS BEFORE (N=1121)
3 DAYS BEFORE (N=1374)
2 DAYS BEFORE (N=1727)
1 DAY BEFORE (N=2208)
Consult date (N=2680)
1 DAY AFTER (N=2126)
2 DAYS AFTER (N=1752)
3 DAYS AFTER (N=1408)
4 DAYS AFTER (N=1188)
5 DAYS AFTER (N=1014)
6 DAYS AFTER (N=873)
7 DAYS AFTER (N=761)
8 DAYS AFTER (N=656)
9 DAYS AFTER (N=577)
10 DAYS AFTER (N=512)
11 DAYS AFTER (N=467)
12 DAYS AFTER (N=419)
13 DAYS AFTER (N=371)
14 DAYS AFTER (N=327)
15 DAYS AFTER (N=297)
16 DAYS AFTER (N=266)
17 DAYS AFTER (N=233)
18 DAYS AFTER (N=213)
19 DAYS AFTER (N=192)
20 DAYS AFTER (N=177)
Securing Resources
Case Study – Supportive Care
$2,500.00
Avg Cost Per Day = $1,652
$2,000.00
Avg Cost Per Day = $1,286
$1,500.00
$1,000.00
$500.00
$0.00
Cost Per Day of Stay
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Average Cost Per Day (Trendline)
First encounter with Supportive Care
Securing Resources
Case Study – Sepsis: The Challenge
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A higher-than-expected sepsis mortality rate
Improvement requires a resource
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New FTEs are hard to come by
How do we get the resource we need
to fix it?
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Securing Resources
Case Study – Sepsis: The Solution
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Show them the money:
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Other hospitals demonstrated cost reductions of $5K - $7K
per patient
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(Your patients) x ($5K) = $__________
What does your program cost?
Create the Value Proposition for Sepsis
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VALUE = BENEFIT – COST
Value = clinical PLUS financial advantage
Benefit = Cost savings & improved outcomes
Cost = Resources needed to implement
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Securing Resources
Pitching the Win-Win Proposal
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Patient Benefit
Financial Benefit
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Use your Value Proposition
Let your passion shine through!
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Don’t be afraid to take it to the patient level
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Make it personal
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Patient cases where this change would have helped
“What if it was you or your family who needed this care?”
Turn up the heat
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“Every 1% reduction in mortality means 5 patients don’t die”
Challenges & Resources
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Challenges & Resources
Objective #3: Challenges & Resources
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Challenge: I’m not comfortable with financial
calculations
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Challenge: My business case isn’t as strong as I wish it
was
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Solution: Your new friend in Finance
Solution: highlight the clinical benefits; be sure to include
an exit plan and plan for monitoring/review of all
outcomes. Put some passion behind it!
Challenge: My organization doesn’t value quality
activities
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Solution: demonstrate the bottom-line value. Market your
department.
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Challenges & Resources
Market my department?
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Are your staff involved in the “stuff”?
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Do people know how to find you?
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Charitable (foundation, helping in hospital’s name)
Hospital activities (walks, health screenings)
Continuing education (attending and presenting!)
Intranet site, presence at unit-level quality meetings
Tune up your “Public Relations”
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Are the awesome things your staff does found in
organization newsletters, website, etc.?
Consider your own newsletter
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Challenges & Resources
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Challenges & Resources
Resources
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Staff in other departments
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Your peers at other facilities (hint: you’re sitting with
them right now!)
Your network (including InAHQ!)
Professional Journals (not just your profession)
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Decision Support, Finance, Strategic Planning, Managed
Care Contracting…
What do your executives read?
External Organizations:
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Advisory Board
SG2
Healthcare Financial Management Association (HFMA)
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Challenges & Resources
Meaningful Use
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Source: Pat Wise, HIMSS
Challenges & Resources
So what do you do first?
ACOs
ICD-10
What’s keeping your
executives awake at
night?
MU
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Source: American College of Health Executives (01/24/11)
Challenges & Resources
Increase YOUR Value Proposition!
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Collaborate within your organization
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Synergy
NO SILOS!!!
Get out of the box (and your office)
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Your resume should always be spiffy
Work your network
Market yourself
Write articles, volunteer, etc.
Don’t forget InAHQ & NAHQ!
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Wrap-Up
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Questions?
Email: [email protected]
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