Transcript Slide 1
Specialty Pharmacy’s Role in
Patient Persistence & Compliance
Dick Rylander
President
BioPharmaceutical Strategies LLC
Former VP Commercial Operations & IT
Actelion Pharmaceuticals, US
Speaking Qualifications
• 26 years with Parke-Davis
– 16 product launches including Lopid; Lipitor; Rezulin; Procan
SR; ERYC; Loestrin and others
– Sales; management; marketing; managed care; incentive
planning and special projects
• 5 ½ years with Actelion Pharmaceuticals as VP
Commercial Operations & IT
– Developed the specialty distribution systems for Tracleer and
Zavesca
• Accredo; Caremark; PharmaCare; Gentiva and Curascript
– Responsible for managed care; contracting; reimbursement
services; IT; data/analytics; forecasting; inventory management,
pricing, market research, training, sales force alignment, CRM…
Specialty vs. Retail
• In the presentation we’ll:
– Define the audiences
– Outline some of their needs
– Consider their different perspectives
– Look at what impacts compliance
– Share some examples of specialty efforts
– Frame the strengths/weaknesses of various
channels
– Define when to use specialty
Who are the audiences?
Specialty Phcy
Patient
Employer
Payers
Retail Phcy
Manufacturer
Who is expecting what?
Manufacturer
• They spend a LOT of money finding patients and getting
an Rx written
• 30-40% of Rx’s written never get filled
• Dropout rates over the first 6-12 months are HIGH
• Every patient retained as long as possible is one that
contributes to sales and outcomes
Who is expecting what?
Patient
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•
•
•
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They don’t now if they can afford the medication's)
They worry about side effects
They may not understand their disease
They may be afraid to ask questions
They may believe they need to make sacrifices to get
and take their medications
Who is expecting what?
Retail Phcy
• Handle high volumes of patients
• Are pressed to carve out time to counsel and advise
patients
• Work on small margins and are stretched thin
• Have broad general knowledge of many diseases but
may not have depth
• Insurance is more focused on mass market high volume
drugs where patients don’t need special support
Who is expecting what?
Specialty Phcy
•
•
•
•
•
Mail Order rather than retail based (most)
Centralized personnel and services
Tend to deal heavily in smaller disease states
Tend to deal with more expensive medications
Deal with insurance plans for approval, appeals, etc., on
a daily basis
• May have more depth of knowledge in specialty
diseases
Who is expecting what?
Payers
• They want to know that the medication is effective and
will treat the condition…the first time
• They need to believe that the treatment is cost effective
• They need to know that this will reduce hospitalization,
ER visits and other costly services
Who is expecting what?
Employer
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•
•
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Needs to know their money is being well spent
That their long term cost exposure is limited
That the medication and treatment choices are right
That the therapeutic choices will reduce recurring costs
What are the common needs?
Manufacturer
Patient
Retail Phcy
Specialty Phcy
Payers
Employer
• Once an Rx gets to the pharmacy:
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–
–
–
–
Get it filled quickly
At the lowest cost to the patient
Get refills fast
Answer questions
Minimize any concern that will stop the patient from taking the
medication
– Deal with any AE’s or SAE’s
– If there are problems getting insurance approval or if the co-pay
is too high get it resolved
– Keep the patient on therapy for the duration of treatment
Compliance, Adherence
and Persistency
• What are the barriers to patients getting
and taking medications and continuing to
get refills and what can Specialty
Pharmacy do better than retail or
manufacturers themselves?
Patient Barriers
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Fear of medications
Fear of cost
Not understanding the disease
Worry about side effects
Insurance issues (poor or none)
Co-pay’s unaffordable
Misinformation
Access Barriers
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•
Formulary restrictions
Prior-Authorization process
Timing delays
Co-pay’s
Who are some of the major
SPP’s?
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Accredo (Medco)
Caremark
CuraScript/Priority (Express Scripts)
Aetna Specialty (Aetna)
PharmaCare (CVS)
RxCrossRoads (OmniCare)
Walgreens Specialty (Walgreens)
Statistics and Data
• 75% of health plans use SPP’s
• By 2008 biotech drugs may account for
25% of drug spend
• There are over 600 biotech drugs in
development which may require SPP’s
• More and more drugs will be specialty and
require special handling, education,
training and assistance
Stats & Data
• Clinical outcome programs administered by
SPP’s:
– MS: 95%+ compliance vs. 80% in retail
– PAH: Flolan’s central line infection rate was .044 vs. a
national average of .45 (a 10 fold difference)
– Hemophilia: Option Care program after 3 years (in
one case example) had a 96% compliance rate vs.
<50% prior
– RA: Caremark data shows 97% compliance vs. 78%
at retail and adherence rates of 89% vs. 80%
Examples of programs at SPP’s
CuraScript
Examples of programs at SPP’s
Examples of programs at SPP’s
Accredo offered this example:
Unspecified Drug (confidentiality)
Known compliance issues (52-55%)
Built categories based on Pt. answers
Created risk identifiers
Model combined objective + subjective responses
Result: Compliance climbed to 90%
ONCOLogic™ Value Proposition
2003 Persistancy Data
CuraScript
93
Retail Avg
65
CuraScript has
demonstrated superior
Oncology patient
management through
compliance assistance
programs:
• Over 1,000 active patients
on service for oral
oncology agents
5.6 3.9
Compliance % Avg. Refill Rate
Xeloda Average Refill Rate
5.6 cycles/ Average Days
117.6
Compliance Calculation Report
• CuraScripts approach to determining
compliance results uses a formula:
TOTAL DAY SUPPLY TOTAL QTY FOR
POTENTIAL
FOR TIME PERIOD
TIME PERIOD
END OF TIME TOTAL DAYS OF
(JAN-NOV 2004)
PERIOD
THERAPY
PATIENT_RN PRODUCT FIRST FILL (JAN-NOV 2004)
POTENTIAL DAYS OF
THERAPY FOR TIME
PERIOD (JAN-NOV
2004)
WEEKS OF
EXPECTED QTY FOR
ADJUSTED QTY
THERAPY FOR TIME PERIOD (JAN-NOV
FOR TIME
TIME PERIOD
2004)
(RAPTIVA
PERIOD (JAN(JAN-NOV 2004)
DOSED 1X/WEEK)
CARRYOVER
NOV 2004)
COMPLIANCE
RATE
US Bioservices
• Harold G. Hilley, Vice President US Bioservices
with 12 years in specialty suggests:
Retail
Specialty
Patient Contact
Reactive
Proactive
Drug Availability
1-2 day delivery
Carried in stock
Special clinical support
Limited
Specialized
knowledge about knowledge
lots of drugs
Availability of clinical staff
Regular hours
24/7
Dispensing vs. patient care
Fill many Rx’s
Lower volume
Actelion - Tracleer
When we planned for the launch we believed
we would need certain services:
1) Each patient needed to be touched to understand
their financial challenges, co-pay, etc.
2) Special effort made to get prior-auth approval
3) Someone to handle appeals of denials
4) Regular follow up with patients to make sure they
got their questions answered
5) Access to payers, state Medicaid's, etc.
6) Monitoring and report of AE’s/SAE’s
Tracleer (cont’d)
• We chose four (4) SPP’s based on their
ability to meet our anticipated needs
• We designed:
– A closed data system with daily reporting
– An incentive system to:
• assure getting patients on therapy within defined
periods of time
• maintain patients on therapy
– Reporting to tell us how they performed
Tracleer Results
• We built an enrollment system that coordinated
with the SPP’s to find those “in plan” with payers
• We tracked the speed and identified reasons
which cases were delayed and why
• We worked with the SPP’s to understand why
patients discontinued and built compliance
efforts
• We steadily improved the percentage of patients
getting on and staying on therapy
How does
Specialty compare to Retail?
This presumes a drug “X” that has special requirements for prescription,
testing, is expensive, has temperature handling restrictions, needs to special
monitoring or other requirements
Speed of
Co-Pay
Delivery Assistance
SPP
Retail
+++
++
+ = Low
+++++ = High
+++++
+++
Prior
Auth’s
Filing
Appeals
Training
&
Education
AE’s &
SAE’s
++++
++
++++
++
+++++
++
+++++
++
Compliance Inventory Product
Results
Control Knowledge
+++++
+++
+++++
+
+++++
+++
Retail pharmacy excels at delivering mass market products (high volume) that require
lower levels of support that can be carried in inventory or be obtained from a wholesaler
in 24 hours where the patient has insurance (with a co-pay that is not an issue) or pays
cash.
When does it make sense
to consider SPP’s?
When:
Prescription volume is limited
It is a niche disease or smaller population
Patients are likely to have co-pay issues
Ongoing patient education & training is needed
Prior-Auth’s are likely
Side effects need to be managed
Appeals will be necessary
Quality data is needed
Quick response is important
You need better compliance, adherence and persistence
SPP’s & Manufacturers
• It’s a partnership
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–
–
–
Sharing information
Consulting on outcome data and desired results
Developing marketing plans together
Planning for future success as a TEAM
References
• “The Rise and Role of Specialty Pharmacy” Biotechnology Healthcare
October 2005. David Suchanek
http://www.biotechnologyhealthcare.com/journal/fulltext/2/5/BH0205031.pdf
• “A Practical Approach to Addressing a Longer-Term Benefits Strategy”
Employee Benefit Plan review November 2005. David Carver and F.
Randy Vogenberg
http://www.aon.com/about/publications/pdf/issues/vogenberg_carver_practicalapproach_nov05.pdf
• “Specialty Pharmacies Seek Ways to Deliver Financial and Clinical
Outcomes to Payers” Specialty Pharmacy News July 2005.
http://www.aishealth.com/DrugCosts/specialty/SPN_SPs_Seek_Ways_to_Deliver_Outcomes.html
• “Overview of a Specialty Pharmacy” CuraScript Specialty Pharmacy
Management Guide and Trend Report. 2004. http://www.expressscripts.com/ourcompany/news/industryreports/specialtytrendreport/2004/overview.pdf
• DrugTrend Report: Managing Generation Rx. Vol 7, May 2005,
Medco
• Special case examples from Accredo; Caremark, CuraScript and US
Bioservices