Transcript Marketing by Disease Type for Private Duty Home Care

Americare Services Group
Home Care - Disease Management
What Is Disease Management?
•
•
•
•
Improve patient health
Avoid costly complications
Reduce medical costs
Support patient and family selfmanagement
Disease Management At The Core
• Save Money
• Encourage Self-Care
• Quality of Life
Saving Money
• Research shows that over 70% of a person’s
medical expenses are paid out in the last two
years of life
• Research also shows that poor self-care and/or
limited social resources increase medical
expenses
Interpretation – Providers who have financial risk are tired of paying
unnecessary costs because a member doesn’t know how or refuses to
take proper care of their health
Encouraging Self Care
Self-Care means less reliance on others, particularly medical
professionals.
Opportunity for Non-Medical Home Care
Self-Care also equals self-pay care. As we know, private
duty is not a typically covered service.
Quality of Life
• Independent
• Comfort of Chosen Place of Residence
• Pain Free
Quality of Life
Private Duty Care services enable a patient to remain at
home and continue to perform their activities of daily living
(ADLs). Ability to perform ADLs have a direct impact on a
patient’s quality of life.
Activities of Daily Living (ADLs)
bathing
dressing
meal preparation
light housekeeping
medication reminders
grooming
transportation
ambulation
toileting
What can we do?
• Design a care plan that is focused on each
individual’s specific disease(s) with a
focus on self care, prevention, and support
with activities of daily living
Example: Alzheimer’s Disease
• Patient Supervision….to prevent wandering
• Toileting reminders… to eliminate potential
accidents
• Meal preparation… to maintain nutrition & prevent
kitchen accidents
• Social Stimulation…. To combat
loneliness/depression
Example: Arthritis
• Assistance with painful tasks (driving, bathing,
dressing, housekeeping)
• Applying ice packs or heating pads to relieve
localized pain
• Apply proper transferring techniques to prevent
further joint damage
• Meal preparation and diet modification to prevent
weight gain (which stresses joints)
Example: Cancer
• Post chemotherapy/radiation therapy support and
assistance
• Meal preparation and nutrition encouragement to
increase energy levels
• Social support and activities to divert negative
feelings
• Assistance with exercise regimen to reduce
depression & anxiety while increasing energy
• Management of Daily Activities at onset of fatigue
to best conserve energy
Example: Diabetes
• Preparation of diabetic-friendly meals
• Monitoring condition of the skin and lower
extremities to prevent skin breakdown, ulcers and
related injuries
• Ensure proper oral hygiene to prevent gum
disease common to diabetics
Example: Heart Disease
• Increase patient compliance with dietary and/or
lifestyle changes
• Supervise prescribed exercise/physical therapy
activities
• Ensure proper supervision and act in the event of
an emergency i.e. call 911.
Example: Multiple Sclerosis
• General assistance and ADL support during an
exacerbation period
• Social stimulation to combat depression
• Transferring assistance to prevent falls and
injuries
Example: Osteoporosis
• Gait supervision and assistance to prevent falls
resulting in possible fractures
• Assistance with weight-bearing exercises to
increase bone mineral density and maintain
proper body alignment
• Social support and activities to divert their
attention
Example: Parkinson’s Disease
• Gait supervision to prevent fails
• Light housekeeping to remove potentially
dangerous obstacles
• Assistance with feeding during tremor episodes
• Specialized meal preparation (i.e. Puree) when
swallowing is difficult
• Offering fluids for thirst relief caused by
Parkinson’s medications
Example: Stroke
• Transfer assist for patients with paralysis
• Emotional support for labile patients
• Support with feedings for clients with difficulty
swallowing
• Mobility assistance/supervision to prevent falls
Conclusion
• Design a care plan that is focused on each
individual’s specific disease(s) with a
focus on self care, prevention, and support
with activities of daily living
Resources for Disease
Management
•
•
•
•
•
Web MD
Yahoo Health
American Cancer Society
Alzheimer’s Association
American Parkinson’s Disease Assoc
Questions?