Transcript Living Larger: Taking Your Killer App Beyond

Living Larger:
Taking Your Killer App
Beyond Libraries
Eloisa Gomez Borah and Tim Carlson
[email protected]
[email protected]
UCLA Anderson School of Management
University of California, Los Angeles
Living Larger:
Taking Your Killer App Beyond Libraries
How Software Moves to Libraries
Non-Library
DBMS
Call Center Software
Library
OPACS
Chat Reference
Source: Continuity,00 vol.9 #3, Autumn 2005
Living Larger:
Taking Your Killer App Beyond Libraries
Not The Usual Story
Library
Non-Library
eLibrarian
Best Practice VRD 2001
AskMe Manager
Syllabus 2005
Student Affairs FEMBA
eLibrarian 2.0 AskMe Manager
eLibrarian
EMMI
EMBA
2007
2006
2005
2004
2001
2000
AMR
Living Larger:
Taking Your Killer App Beyond Libraries
How AskMe Manager Works
http://www.anderson.ucla.edu/x16380.xml
Living Larger:
Taking Your Killer App Beyond Libraries
Functions & Processes
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User Authentication: Name & Email
Auto selects request form
Auto-populated Course List
Auto-assigns Work Shifts
Unified or Shared Workspace
Requestor-selected Categories
Auto-populated Knowledge Base
Recommender System using KB
Response & Survey
Reminders and Reports
Living Larger:
Taking Your Killer App Beyond Libraries
Designed for Portability + Scalability
• Infrastructure
– Perl/UNIX/SQL Server
• Database Design
– Organization Code
– Tables: categories, survey questions, responders
• Configuration Table
• Page Header and Footer: function calls
• Separate Layers: visual, logical, data
Living Larger:
Taking Your Killer App Beyond Libraries
A Look Under the Hood
•Sample URL
-www.anderson.ucla.edu/apps/library/elibrarian/ref_asst_initiate.cgi?org_code=Z6
•Configuration table
<use_survey>
A1 1
.
.
Z5 1
Z6 0
</use_survey >
•Org_code and Config table fetch
$org_code=param('org_code');
$system_title = $config_values{'system_title'}->{$org_code};
$use_survey = $config_values{‘use_survey'}->{$org_code};
•Database Query
SELECT elib_category_type,
category_description
FROM
$database..elib_category_types
WHERE organization_code= \'$org_code\‘
Living Larger:
Taking Your Killer App Beyond Libraries
Rollouts (Beyond Library) To Date
AMR (thesis project)
Jul 2006
Student Affairs
Oct 2006
EMMI (executive seminars)
Oct 2006
Fully Employed MBA (admissions)
Jan 2007
Executive MBA (admissions)
Feb 2007
Undergrad Accounting
Sep 2007
Living Larger:
Taking Your Killer App Beyond Libraries
Differences / Motivation
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Community Building
Marketing
Requestor History
Privacy Issues
Ready reference versus research strategies
Internal versus external search and questioning
Volunteer teams versus paid staff
Scheduled staffing versus unscheduled
Anonymity versus visibility
Anderson strategic initiatives
Questions versus categories
Survey versus Non-survey
Living Larger:
Taking Your Killer App Beyond Libraries
Adoption Success Factors
• Provided solutions for a problem at hand:
– Facing high volume of information requests
– Email-based systems subject to junk mail
• Improved operations:
– Provided metrics and management reports
– Enhanced image for their tech-savvy clients
• Previous adoption by same management
Living Larger:
Taking Your Killer App Beyond Libraries
Factors in Non-Adoption
• Perceived to be less personal than email
• Overhead of adopting a new system and
change to current business practices.
• Concern about support levels for ‘free’ software
• Not fitting business needs
Living Larger:
Taking Your Killer App Beyond Libraries
What we would have done different
• Learn-from-our-experience
• Forks in the Road
• Options and Our Decisions
– Library Rollout options
– Cross discipline rollout options
– Anderson Edge decision
• Unforeseen Hurdles
Living Larger:
Taking Your Killer App Beyond Libraries