Elements of a Business Plan - Ensuring Financial Viability for an Eye
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Transcript Elements of a Business Plan - Ensuring Financial Viability for an Eye
Leadership
Core
Services
Community
Support
Financial
Self
Sufficiency
Programme
Design
(leading to
model
development)
Building
capacity
(Infrastructure
& HR)
Commitment
by
Leadership
Finances
(internal &
external)
Gap analysis:
Assess unmet need in the community
Assess current utilization of Infrastructure and
Resources
Set Targets:
Based on community need
Lead to optimum utilization
Strategic approaches to achieve targets
Financial viability: what it takes to provide
services/achieve targets and how to meet
the expenditure
Assumptions about the environment
Assumptions about the Mission
Assumptions about the core
competence
Applying it to the “Present” and “Future”
Relevance
Standardisation of processes and
protocols
Ensure service uptake levels
Quality of diagnosis & treatment
Patient comfort
Outcome
Helps in:
Instrumentation
Training
Patient flow
Quality improvements
Patient’s understanding & co-operation
10
Performance
Addressing challenges
Monitoring changes & variations
Review effectiveness of the strategies &
introduce necessary changes to
programme implementation
Cost Containment
Improve
Resource
Utilization
e.g. Surgeries/Surgeon
Operations/bed/year
Fixed
Cost
Revenue Generation
Implement
Low-cost
Technologies
Self
Generated
e.g. Sutures, Eye
drops, IOL/Specs,
Maintenance
e.g. Rich patients,
Support services,
Spectacles
e.g. Govt,
Local NGO,
Community
e.g.
Multilateral,
Bilateral, INGO
Patient
Generated
Revenue
Subsidy
National
Subsidy
Other
countries
Variable
Cost
Other
Sources
Subsidy/Donation
Self-reliance
Continually refine pricing &
management processes
Sustainability Process
Ext. Dependence
Diversify the
portfolio
Revenue > Cost of eye care services
Maximize
Revenue
Tension: Social obligation
Minimize
costs
Tension: Quality & Patient Satisfaction
Scale: Investment in infrastructure, size of
the facility and staffing are the major
determinants
Efficiency
Optimum utilization of the infrastructure
Seasonal variations in patient load
Staffing & Staff utilization pattern
Productivity
Logistics driven
good inventory management
group purchasing for better price
Good materials management (reduce
wastage in storage & pilferage)
Cost engineer your clinical protocol
Eliminating unnecessary investigations,
procedures & medications
Hospital’s perspective:
Hospital Charges
Medication ??
Patients’ perspective:
Cost of care
Transportation
Food
Lost wages
Cost of
accompanying person
Family visits
Follow-up visits
Restrictions
Location: 80 km, west of Madurai
Service area population
• Theni District
: 1 million
• City Population : 111,500
• Kerala districts : 3.2 million
55% of population in rural area
Total Beds: 63 + 100
• Paying
: 40 (22 %)
• Free walk-in : 23
• Camp
: 100
Services offered:
Cataract; Refractive Errors;
Glaucoma; Medical Retina &
Lasers
Human Resources:
Ophthalmologists
Residents
Clinical staff
Administrative staff
:2
:7
: 37
: 29
Patient Fee Strucutre (US$):
OP Consultation:
Paying: 1.00; Walk-in: Free
Cataract:
• Camp: US$ 0 (- US$ 6)
• Subsidized: US$ 17
• Paying: US$ 30 - $ 380
All Financial figures are in US$
Paying
Cataract Surgeries
Fixed Costs
Variable Costs
Total Cost
Unit Cost
Fee/Subsidy per case
Contribution per case
Total Surplus
2,008
$ 150,630
$ 40,965
$ 191,595
$ 95
122
$ 27
$ 54,216
Free Hospital
Camp
Subsidised
1,841
3,707
$ 10,958
$ 10,958
$6
12
$6
$ 11,046
32%
Total
7,556
$ 150,630
$ 35,305 $ 87,228
$ 35,305 $ 237,858
$ 10
$ 32
14
$4
$ 14,828 $ 80,090
Capital cost: Cost of Land, Building, major
equipment, etc
Recurring cost: Ongoing cost of providing
the services
Fixed Cost: Costs that have to be incurred
regardless of the level of activity
Variable cost: Costs that vary directly with the
level of activity
Unit cost: (Fixed cost + variable cost) per
unit of service