Transcript Event-Tourism as a Revitalization Factor of Tourism in the

EVENT-TOURISM AS A
REVITALIZATION FACTOR OF
TOURISM IN THE KAZAKH SECTION OF
THE SILK ROAD
A.Artemyev, V. Salnikov, AlFarabi Kazakh National
University, Kazakhstan
Event tourism – one of the youngest, but
sought after in various directions of
international tourism. Each year the Event
tour attracts more and more tourists from all
around the world. According to the
calculations of sociologists in the
foreseeable future visits to a various events
would be the main goal for more than 10%
of international tourists
The task of promoting tourist
arrivals incorporated in the
development
strategy
of
Kazakhstan's tourism, correlated
with long-term plans for economic
and social development.
Kazakhstan
has
significant
historical and cultural heritage,
economic and intellectual human
potential. In fact, brands are
formed on a number of key
images,
making
the
state
recognized in the international
community.
Archaeological map of Kazakhstan
Tourist map of Almaty region
The Great Silk Road in the
areas of Almaty region
The Great Silk Road
Kazakh section of the Silk Road
According to the UNWTO General
Secretary Taleb Rifai, as expressed by
him on the IV Astana Economic Forum
May 3, 2011, an event such as the 7th
Asian Winter Games, played in the
formation of Kazakhstan's tourist public
image more important than all the
branding events of the last 7 years.
Preparations for the Asian Games
had a positive impact on the
infrastructure
of
cities.
The
«Almaty» airport, Big Almaty Ring
Road and stock of vehicles have been
upgraded.
Electrical
network
communications
have
been
upgraded as well, completely
refurbished sports complexes of
Medeu and Chimbulak.
Winter Universiade in Almaty, according to
organizers, will be the most innovative in the
history of university sports. Will be realized the
most daring and original ideas, in particular in
the field of environmental conservation. These
ideas will affect the organization of traffic flows,
architectural and design ideas, new technologies,
ticket sales and information support, etc. For
example, all vehicles of the Universiade will be
translated into low emission fuel. For the
construction of Athletes Village will use the latest
ideas in energy conservation. For organizational
and logistical processes will actively apply new
solutions in information and communication
technologies based on mobile communications.
Ethnographic sketches were presented to the guests at
the special events venues. The tent have been introduced
as a open place next to it– taykazany (huge vats for
cooking), and little to one side – altybakany (Turkic
swing). It is demonstrated the daily life of the ancient
village.
In 2010 Festival is held in Almaty
Apples (Apple Fest), which should
return the status of the southern capital
«of apples» and begun to revive the
famous apple varieties. For the second
year the festival attracts participants and
spectators from around the world (USA,
Russia, England, Hungary, China,
Kazakhstan)
The orientation of the Republic of Kazakhstan to the
reception of large international and regional exhibitions and
conferences due to its favorable geopolitical location. Event
– a great way to not only attract foreign tourists to the
country, but also a fashion event, able to interest tourists to
visit the State for other purposes. However, the hosting of
mega-events – is not the only way to develop a tourism event
in the country. Multi-confessional and rich culture of all
peoples living in Kazakhstan can serve as a good «source»
event. Developing and promoting the international market,
national and local festivals, carnivals and festivals,
thematically related to the Silk Road brand, you can create a
steady stream of international tourists event.
With a significant potential for the
organization of reception and service of
foreign visitors of various rank, Kazakhstan
remains the scene of major political, economic
and social transformation, which has attracted
the attention of the international community.
At the same time, the strategic objective is to
provide not only «sites» under the major
international events, but also the creation and
promotion of its own, an original eventproduct.
Thank you for your attention