Transcript Venturesome, the true leaders - Warren County Public Schools

Innovativeness and Adopter
Categories
Change in Rural America
• Adoption Diffusion Process
• How affects you.
• Major Rural Changes
Innovativeness
• The degree to which an individual or other
unit of adoption is relatively earlier in
adopting new ideas than other members of
the social system
• Not everyone adopts at the same time
• People can be classified by their adoption
habits
Adopter Categories
Frequency
Early
Majority
Late
Majority
Early
Adopters
Laggards
Innovators
2.5% 13.5%
34%
Time
34%
16%
Innovator
• Venturesome, the true leaders
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First 2.5% to adopt
Willing to take risks
Eager to try new things
Accepts mistakes in judgment
Sometimes thought of a strange
Follows practices not always accepted
by others
Early Adopter
• Respected, social leaders
• Next 13.5% to adopt
• Progressive
• Model followed by others
Early Majority
• Deliberate
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Next 34% to adopt
More conservative
Above average social status
Average sized operation
Average financial resources
Slightly above average education
Late Majority
• Skeptical
• Next 34% to adopt
• Questions new ideas
Late Majority
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34 percent
Skeptical
Traditional
Little activity in formal organizations
Secures ideas from peers in same
category
Laggard
• Traditional
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Last 16%
May or may not adopt
Adoption lags far behind awareness
May be suspicious of other leaders
New Terms
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Consolidation
Homogenization
Globalization
Value differences
Electronic Age
Public confidence
Diversification
More New Terms
• Linkage
• Primary relationships
• Specialization
Twelve Major Rural Social
Changes
1.
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4.
Farm productivity increased while
number of farmers decreased
Farm and non-farm sector increasingly
linked.
Farming becoming more specialized.
Rural-urban value differences
decreasing.
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Rural areas becoming more
cosmopolitan.
Institutions becoming consolidated.
Primary relationships decreasing and
secondary relationships
increasing.
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10.
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Agricultural industry becoming
internationalized.
Rural business sector areas becoming
more homogeneous.
Food production practices, policies and
products being questioned
by public.
11. Electronic and biotechnological age is changing
society.
12.
Population movement away from
city.
T/F Statements
T F 1. Sociologists argue that to be
successful diffusion is a continual process
that must change within one year.
T F 2.
The floral industry is an example
of a globalized agricultural industry.
T F 3.
Rural areas in the USA have
experienced little consolidation.
T F 4. About 10 percent of a population is
categorized at innovators...
T F 5. Agriculture is becoming more
specialized and globalized.
T F 6. Leaders of a community usually
fall into the innovator category...
T F 7.
Most adopters are in the late
majority category.
T F 8.
one may be an innovator in an area
and a laggard in another area.
T
T F 9. Rural farmers have been one of the
last groups to adopt electronic technology.
T F 10. Cosmopoliteness means
“worldliness.”
T F 11. Innovators are the true leaders in
innovation, but are not thought of as so.
T
F
T F 12. In all diffusion, a product or
knowledge must be accomplished at least to
the early adopter category.
T F 13. College students are usually
homogeneous in their beliefs..
T F 14. Rap music has moved to the
laggard category for the US population.
T F 18. Subway sandwich shops in rural
America is an example of consolidation of
institutions.
T F 19. All innovations are adopted by a
majority of intended users.
T F 20. About 5 percent of US population
is considered farmers.
T F 15. In the “community control” era of
change, little interaction took place between
rural and urban citizens.
T F 16. Compared to urban counterparts,
rural change has been slow.
T F 17. Innovators or laggards would more
likely shop for clothing at a Salvation Army
than would elderly majority category
adopters.
T F 18. Subway sandwich shops in rural
America is an example of consolidation of
institutions.
T F 19. All innovations are adopted by a
majority of intended users.
T F 20. About 5 percent of US population
is considered farmers.