Transcript How to Sell to the #Selfie Generation

How to Sell to the
#Selfie Generation
Overview
• Background
• Millennials
• Marketing
Strategies:
 Strategy of Preeminance
 Positioning
 Pain Points
Background
“Know your customers
better than they know
themselves”
HIV Prevalence
1.3%
Adults
Millennials
• Born
between 1980 and 2000
•1
in 3 of employed people in the United States
are millennials
• Will
make up 75% by 2025
Tough Times
•
Started jobs at the height of the recession
•
78% of Generation X, Baby Boomers, and the Silent
Generation were employed at ages 18-33
•
68% for Millennials
•
Employment dropped 6% among young women compared
to 1998
•
Income fallen by 5% compared to same age group in 2000
•
Student loans averages doubled to $20,000
“Emerging Adulthood”
• New
York Times asked “Why are so many people
in their 20’s taking so long to grow up?”
• Sociologists
• 74%
say there is a changing timetable
of emerging adults receive financial support
from their parents
Value
Positioning
Positioning
Pain Points
Questions?
Also, stop by the DLI booth to talk strategy and to see DLI’s new smartphone
app!