Decision Making
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Transcript Decision Making
Statistics for Managers
Using Microsoft® Excel
5th Edition
Chapter 17
Decision Making
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-1
Learning Objectives
In this chapter, you learn:
To use payoff tables and decision trees to
evaluate alternative courses of action
To use several criteria to select an alternative
course of action
To use Bayes’ theorem to revise probabilities
in light of sample information
About the concept of utility
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-2
Steps in Decision Making
List Alternative Courses of Action
Choices or actions
List Uncertain Events
Possible events or outcomes
Determine ‘Payoffs’
Associate a Payoff with Each Event/Outcome
combination
Adopt Decision Criteria
Evaluate Criteria for Selecting the Best Course
of Action
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-3
Payoff Table
A payoff table shows alternatives, states
of nature, and payoffs
Profit in $1,000’s
(Events)
Strong Economy
Stable Economy
Weak Economy
Investment Choice
(Action)
Large
Average
Small
Factory
Factory
Factory
200
50
-120
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
90
120
-30
40
30
20
Chap 17-4
Decision Tree
Large factory
Average factory
Small factory
Strong Economy
200
Stable Economy
50
Weak Economy
-120
Strong Economy
90
Stable Economy
120
Weak Economy
-30
Strong Economy
40
Stable Economy
30
Weak Economy
20
Payoffs
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-5
Opportunity Loss
Opportunity loss is the difference between an actual payoff
for an action and the optimal payoff, given a particular event
Profit in $1,000’s
(Events)
Strong Economy
Stable Economy
Weak Economy
Investment Choice
(Action)
Large
Factory
Average
Factory
Small
Factory
200
50
-120
90
120
-30
40
30
20
Payoff
Table
The action “Average factory” has payoff 90 for “Strong Economy”. Given “Strong
Economy”, the choice of “Large factory” would have given a payoff of 200, or
110 higher. Opportunity loss = 110 for this cell.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-6
Opportunity Loss
Investment Choice (Action)
Profit in $1,000’s
(Events)
Strong Economy
Stable Economy
Weak Economy
Large
Factory
Average
Factory
Small
Factory
200
50
-120
90
120
-30
40
30
20
Payoff
Table
Opportunity
Loss Table
Investment Choice (Action)
Opportunity Loss in
$1,000’s
(Events)
Strong Economy
Stable Economy
Weak Economy
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Large
Factory
Average
Factory
Small
Factory
0
70
140
110
0
50
160
90
0
Chap 17-7
Decision Criteria
Expected Monetary Value (EMV)
The expected profit for taking action Aj
Expected Opportunity Loss (EOL)
The expected opportunity loss for taking action Aj
Expected Value of Perfect Information (EVPI)
The expected opportunity loss from the best
decision
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-8
Expected Monetary Value
Goal: Maximize expected value
The expected monetary value is the weighted
average payoff, given specified probabilities for each
event
N
EMV ( j ) X ij Pi
i 1
Where EMV(j) = expected monetary value of action j
Xij = payoff for action j when event i occurs
Pi = probability of event i
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-9
Expected Monetary Value
The expected value is the weighted average
payoff, given specified probabilities for
each event
Profit in $1,000’s
(Events)
Strong Economy (0.3)
Stable Economy (0.5)
Weak Economy (0.2)
Investment Choice
(Action)
Large
Factory
Average
Factory
Small Factory
200
50
-120
90
120
-30
40
30
20
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Suppose these
probabilities
have been
assessed for
these three
events
Chap 17-10
Expected Monetary Value
Payoff Table:
Profit in $1,000’s
(Events)
Strong Economy (0.3)
Stable Economy (0.5)
Weak Economy (0.2)
EMV (Expected Values)
Investment Choice
(Action)
Large
Factory
Average
Factory
Small
Factory
200
50
-120
90
120
-30
40
30
20
61
81
31
Example: EMV (Average factory) = 90(.3) + 120(.5)
+ (-30)(.2) = 81
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-11
Expected Opportunity Loss
Goal: Minimize expected opportunity loss
The expected opportunity loss is the weighted
average loss, given specified probabilities for each
event
N
EOL(j) L ijPi
i 1
Where EOL(j) = expected monetary value of action j
Lij = opportunity loss for action j when event i occurs
Pi = probability of event i
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-12
Expected Opportunity Loss
Opportunity Loss Table
Investment Choice (Action)
Opportunity Loss in
$1,000’s
(Events)
Large
Factory
Average
Factory
Small
Factory
Strong Economy (0.3)
Stable Economy (0.5)
Weak Economy (0.2)
0
70
140
110
0
50
160
90
0
Expected Opportunity
Loss (EOL)
63
43
93
Example: EOL (Large factory) = 0(.3) + 70(.5) +
(140)(.2) = 63
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-13
Value of Information
Expected Value of Perfect Information, EVPI
Expected Value of Perfect Information
EVPI = Expected profit under certainty
– expected monetary value of the best
alternative
EVPI is equal to the expected opportunity loss
from the best decision
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-14
Expected Profit Under Certainty
Expected
profit under
certainty
= expected
value of the
best decision,
given perfect
information
Investment Choice
(Action)
Profit in $1,000’s
(Events)
Strong Economy (0.3)
Stable Economy (0.5)
Weak Economy (0.2)
Value of best decision
for each event:
Large
Factory
Average
Factory
Small Factory
200
50
-120
90
120
-30
40
30
20
200
120
20
Example: Best decision given “Strong
Economy” is “Large factory”
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-15
Expected Profit Under Certainty
Investment Choice
(Action)
Profit in $1,000’s
(Events)
Now weight
these outcomes
with their
probabilities to
find the
expected profit
under certainty:
Strong Economy (0.3)
Stable Economy (0.5)
Weak Economy (0.2)
Large
Factory
Average
Factory
Small Factory
200
50
-120
90
120
-30
40
30
20
200
120
20
200(.3)+120(.5)+20(.2)
= 124
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-16
Value of Information Solution
Expected Value of Perfect Information (EVPI)
EVPI = Expected profit under certainty
– Expected monetary value of the best decision
Recall: Expected profit under certainty = 124
EMV is maximized by choosing “Average factory,”
where EMV = 81
so:
EVPI = 124 – 81
= 43
(EVPI is the maximum you would be willing to spend to obtain perfect information)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-17
Accounting for Variability
Consider the choice of Stock A vs. Stock B
Stock Choice
(Action)
Percent Return
(Events)
Stock A
Strong Economy
(.7)
30
14
Weak Economy
(.3)
-10
8
Expected Return
(EMV)
18.0
12.2
Stock B
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Stock A has a higher
EMV, but what about
risk?
Chap 17-18
Accounting for Variability
Calculate the variance and standard deviation
Stock Choice
(Action)
Percent Return
(Events)
Stock A
Strong Economy (.7)
30
14
Weak Economy (.3)
-10
8
Expected Return (EMV)
18.0
12.2
Variance
336.0
7.56
Standard Deviation
18.33
2.75
Example:
Stock B
N
σ ( Xi μ)2 P( Xi ) (30 18)2 (.7) ( 10 18)2 (.3) 336.0
2
A
i1
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-19
Accounting for Variability
Calculate the coefficient of variation for each stock:
CVA
σA
18.33
100%
100% 101.83%
EMVA
18.0
CVB
σB
2.75
100%
100% 22.54%
EMVB
12.2
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Stock A has
much more
relative
variability
Chap 17-20
Return-to-Risk Ratio
Return-to-Risk Ratio (RTRR):
EMV(j)
RTRR(j)
σj
Expresses the relationship between the return (expected
payoff) and the risk (standard deviation)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-21
Return-to-Risk Ratio
RTRR(j)
EMV(j)
σj
RTRR(A)
EMV(A) 18.0
0.982
σA
18.33
RTRR(B)
EMV(B) 12.2
4.436
σB
2.75
You might want to consider Stock B if you don’t like risk.
Although Stock A has a higher Expected Return, Stock B has a
much larger return to risk ratio and a much smaller CV.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-22
Decision Making
with Sample Information
Permits revising old
probabilities based on new
information
Prior
Probability
New
Information
Revised
Probability
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-23
Revised Probabilities
Example
Additional Information: Economic forecast is strong economy
When the economy was strong, the forecaster was correct 90% of the time.
When the economy was weak, the forecaster was correct 70% of the time.
F1 = strong forecast
F2 = weak forecast
E1 = strong economy = 0.70
Prior probabilities
from stock choice
example
E2 = weak economy = 0.30
P(F1 | E1) = 0.90
P(F1 | E2) = 0.30
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-24
Revised Probabilities
Example
P(F1 | E1) .9 , P(F1 | E2 ) .3
P(E1) .7 , P(E2 ) .3
Revised Probabilities (Bayes’ Theorem)
P( F1 | E1 ) P( E1 )
(.9)(. 7)
P( E1 | F1 )
.875
P( F1 )
(.9)(. 7) (.3)(. 3)
P( F1 | E2 ) P( E2 )
P( E2 | F1 )
.125
P( F1 )
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-25
EMV with
Revised Probabilities
Pi
Event
Stock A
XijPi
.875
strong
30
26.25
14
12.25
.125
weak
-10
-1.25
8
1.00
Σ = 25.0
Revised
probabilities
Stock B
XijPi
Σ = 13.25
EMV Stock B = 13.25
EMV Stock A = 25.0
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Maximum
EMV
Chap 17-26
EOL Table with
Revised Probabilities
Pi
Event
Stock A
XijPi
Stock B
.875
strong
0
0
16
14.00
.125
weak
18
2.25
0
0
Σ = 2.25
Revised
probabilities
XijPi
Σ = 14.00
EOL Stock B = 14.00
EOL Stock A = 2.25
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Minimum
EOL
Chap 17-27
Accounting for Variability with
Revised Probabilities
Calculate the variance and standard deviation
Stock Choice
(Action)
Percent Return
(Events)
Stock A
Stock B
Strong Economy (.875)
30
14
Weak Economy (.125)
-10
8
Expected Return (EMV)
25.0
13.25
Variance
175.0
3.94
Standard Deviation
13.229
1.984
Example:
N
σ ( X i μ)2 P( X i ) (30 25) 2 (.875) (10 25) 2 (.125) 175.0
2
A
i 1
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-28
Accounting for Variability with
Revised Probabilities
The coefficient of variation for each stock using the
results from the revised probabilities:
CVA
σA
13.229
100%
100% 52.92%
EMVA
25.0
CVB
σB
1.984
100%
100% 14.97%
EMVB
13.25
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-29
Return-to-Risk Ratio with
Revised Probabilities
EMV(A)
25.0
RTRR(A)
1.890
σA
13.229
EMV(B) 13.25
RTRR(B)
6.678
σB
1.984
With the revised probabilities, both stocks have higher
expected returns, lower CV’s, and larger return to risk
ratios
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-30
Utility
Utility is the pleasure or satisfaction obtained
from an action.
The utility of an outcome may not be the
same for each individual.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-31
Utility Example
Each incremental $1 of profit does not have the
same value to every individual:
A risk averse person, once reaching a goal,
assigns less utility to each incremental $1.
A risk seeker assigns more utility to each
incremental $1.
A risk neutral person assigns the same utility
to each extra $1.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-32
Three Types of Utility Curves
$
Risk Averter
$
Risk Seeker
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
$
Risk-Neutral
Chap 17-33
Maximizing Expected Utility
Making decisions in terms of utility, not $
Translate $ outcomes into utility outcomes
Calculate expected utilities for each action
Choose the action to maximize expected utility
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-34
Chapter Summary
In this chapter, we have
Described the payoff table and decision trees
Opportunity loss
Provided criteria for decision making
Expected monetary value
Expected opportunity loss
Return to risk ratio
Introduced expected profit under certainty and the
value of perfect information
Discussed decision making with sample information
Addressed the concept of utility
Statistics for Managers Using Microsoft Excel, 5e © 2008 Prentice-Hall, Inc.
Chap 17-35