Transcript Reputation - Communication Matters

Reputation
Reputation
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Reputation
Call it brand equity, issue expertise, or reputation.
It is the sum of earned and perceived credibility
an organization holds around a set of issues.
 Your reputation is shaped and grown by the choices you make over time.
 The ultimate goal is to make communication decisions that are clearly
aligned to your mission and consistent over time.
 Clarity and consistency are key, and knowing when to say no plays a big
role, too.
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Reputation
86%
Percentage of survey respondents
who agree that when foundations
communicate about an issue it helps
their grantees work more boldly.
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Reputation
49%
Percentage of survey respondents who feel
that communications always or often helps to
ensure that “progress made in program areas
‘sticks’ and leads to lasting change.”
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Reputation
75%
Percentage of survey respondents who agree
that “without effective communications we
could not raise the support we need (such as
funding, partners, and good will).”
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Reputation
68%
Percentage of Fortune 500 CEOs who have
absolutely no presence on social media.
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Reputation
“
“If we don’t tell our own story, someone
else will, and they will get it wrong.”
COMMUNICATION LEADER
Private Foundation
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Reputation
“
“When our president and CEO was hired, she visited
foundations of a similar asset size to find out, ‘If you could do it
all over again, what would you do differently?’ The consistent
message was, ‘Get communication right from the get-go. Tell
your own story lest someone else tell it for you.’”
COMMUNICATION LEADER
Private Foundation
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Reputation
“
“We communicate because we want to get others
excited about the work we are doing. We want
public sector players to take notice, and we want to
be seen as thought leaders in our issue areas.”
EXECUTIVE LEADER
Private Foundation
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Reputation
How do you earn
your reputation?
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Reputation
What factors impact
your reputation?
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Reputation
Who are the most important
audiences to determine
what your reputation is?
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