Transcript Reputation Matters PRISA Research results 2016

Taking your reputation to the next level
“It takes 20 years to build a reputation and five minutes to ruin it. If you
think about that, you’ll do things differently.” Warren Buffett
© Reputation Matters 2010
01
Overview of the reputation research conducted for PRISA
Repudometer® was used to
measure the current
reputation of PRISA
Stakeholder group
interviewed:
Survey took place from:
MEMBERS
2016
Total number of
participants:
Survey was sent out:
ELECTRONICALLY
143
Confidence level: 95%
Reputation Score
Accuracy + 7%
69%.
© Reputation Matters 2010
23 MAY to 08 JUNE
What did we measure?
01
Dialogue
Reputation Matters atCorporate
a glance
Corporate Management
Human
Capital
Strategic
Intent
Operational
Capability
Reputation Management
Corporate Positioning
Corporate Performance
Value
Offering
Strategic
Alliances
Corporate
Social
Investment
Business
Results
External Dialogue
© Reputation Matters 2010
External Dialogue
External Dialogue
Operational
Governance
Corporate Capital
03
Who completed the survey?
© Reputation Matters 2010
02
Research and evaluation
Corporate
management
Overall reputation:
69%
Corporate
capital
Corporate
performance
Corporate
positioning
Corporate
dialogue
© Reputation Matters 2010
02
Research and evaluation
ALL
Gauteng
Other*
Western
Cape
Namibia
KwaZuluNatal
Botswana
England
143
41
13
12
8
7
4
1
Strategic Intent
74%
78%
85%
70%
61%
91%
97%
100%
Corporate Governance
69%
73%
69%
61%
86%
94%
78%
Human Capital
74%
79%
80%
74%
75%
83%
100%
67%
Operational Capability
69%
74%
82%
68%
53%
71%
100%
67%
Strategic Alliances
68%
73%
73%
59%
72%
76%
100%
67%
CSI
60%
65%
67%
67%
100%
67%
100%
67%
Business Results
72%
79%
56%
47%
89%
100%
100%
Value Offering
64%
72%
74%
55%
54%
64%
83%
83%
External Dialogue
68%
70%
81%
69%
65%
74%
97%
61%
Internal Dialogue
70%
78%
82%
73%
63%
81%
94%
83%
69%
74%
78%
65%
65%
78%
97%
78%
TOTAL
Less than 65%
© Reputation Matters 2010
HIGHEST
82%
LOWEST
81%
From 65 - 74%
Above 74%
03
a
a
Feedback received
Look what your members think of you…
However, there is always room for improvement
a
r
68% totally agreed that the core focus of PRISA is to represent and
develop the skills of professionals in PR and communication
management industry
r
53% indicated that they rate their PRISA membership experience on
par with their expectations; 35% said its below expectations
r
26% said that PRISA falls short compared to other membershipbased organisations; 7% indicated that it does not measure up at all,
while 36% said that they don't know
a
40% totally agreed that PRISA empowers PR and communication
management professionals to fulfill their duties; 36% partially agreed
a
41% indicated that PRISA is interested in their needs
r
59% said that they don't know whether PRISA is involved with well
thought through social upliftment projects
a
31% said that they believe the morale of employees are high;
however, 34% said they don't know
r
43% partially agreed that membership fees are good value for money
a
33% totally agreed that PRISA's leaders lead the institute by
example; 21% partially agreed, however, 30% said they don't know
r
43% don't know whether PRISA is transparent about its financials
a
The majority partially or totally agreed (both at 31%) that PRISA's
employees are well informed about the institute
a
31% partially agreed that PRISA delivers on promises; 31% totally
agreed
a
38% totally agreed that employees demonstrate skill in performing
their work; 28% partially agreed
a
31% partially agreed that PRISA does enough to inform the public
about its services and membership benefits
a
43% indicated they totally agreed that PRISA is an opinion leader
when it comes to PR and communication management
© Reputation Matters 2010
03
How do members see PRISA?
© Reputation Matters 2010
03
Communication channels
Interesting findings about communication channels used by members…
• 49% said they read the Commnik E newsletter
Content for newsletter - what your members want…
• 45% Case studies / thought leadership , global industry news and trends |
16% Strategic content / PR specialist | 9% Benefits of being a PRISA
member (current courses / career development)
•
Communication Preferences
48% of respondents totally agreed that there is regular
communication from PRISA
44% said they totally agreed that communication from PRISA is
relevant
37% inidicated they partially agreed that there are appropriate
feedback mechanisms in place to engage with PRISA
81% of respondents would like to know more about the social
upliftment projects PRISA is involved in
© Reputation Matters 2010
Communication Frequency: Majority of members prefer
communication 0 - 2 times a week (71%), followed by once per month
(11%), three times per week (7%), when it's important and relevant
(6%).
88% of respondents said they want to know who PRISA is partnered
with
03
Communication channels
Communication channels used the most or least
√
Communication channels used the most
x
Communication channels used the least
Communik E
PRISA website
Broadcast media
Editorial print
Google
Editorial online
Social media
43%
34%
49%
46%
42%
39%
34%
Credibility of communication channels
√
Credible all the time
-
Credible most of the time
© Reputation Matters 2010
PRISA website
Communik E
Events
Google
Social media
Broadcast media
Editorial print
Editorial online
Publications
Word-of-mouth
56%
49%
56%
53%
52%
51%
50%
48%
47%
45%
03
Membership
•
43% partially agreed that membership fees are good value for money; 88%
said they would encourage other PR practitioners to become members
•
52% of respondents have read and signed the commitment to PRISA Code
of Ethics and Professional Standards of Practice of Public Relations and
Communication Management
•
Ideas to improve customer service to members: Majority of respondents
(75%) indicated there needs to be more membership benefits, more
frequent updates (31%) and courtesy emails (29%), meetings (20%) and
calls (15%). Other ideas included to improve the image of the PR profession
and being more strategic.
© Reputation Matters 2010
03
Membership
Top areas members would like to see more / new benefits on
61% Thought-leadership
55% Career development
53% PR advice
50% Networking opportunities
42% Reduced PRISA rates
33% Participation in events
27% Status
© Reputation Matters 2010
03
Let’s dig deeper
© Reputation Matters 2010
03
Let’s dig deeper
© Reputation Matters 2010
03
Let’s dig deeper
© Reputation Matters 2010
Questions
Tel Jhb: +27 11 317 3861
Tel Cpt: +27 21 790 0208
www.reputationmatters.co.za
[email protected]
Skype: reputation.matters
Facebook: www.facebook.com/yourreputationmatters
Twitter: @ReputationisKey
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