Transcript Brittany Doten

Small Budget Campaigns
CFTE Conference
Austin TX
June 12, 2007
A Brief History
• Central Midlands Regional Transit Authority
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Began operation in 2002
43 Fixed Route Buses
23 Para-Transit Cut-a-ways
28 Fixed Routes
2.8 Million passengers annually
190 square mile, two county service area
$12 Million Annual Budget
Since 2002 ridership has grown by 30%
The Environment
• Financial Crisis
• Current funding is set to expire in
September 2009
• Need $3 million for match annually
• SC state law limits what money can
be used for public transportation
The Message
• Demonstrate Leadership
– Partnerships
– High Job Performance
– Communication
– Stewardship
– Vision
– Diversity
Partnerships/Diversity
• Chamber of Commerce
• League of Women Voters
• Disability Advocates
• Churches
• United Way of the Midlands
• Sierra Club
High Job Performance/
Stewardship
• Complete system restructuring in
2005 saved $1 million
– Eliminate under performing routes
– Combine Routes
– Add Service Hours
– Add Routes
– Eliminated downtown trolley system
• Ridership Increase
Communication
• Meeting Meetings Meetings!
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County Council
Editorial Board
Radio Stations
TV stations
Public Hearings
Chamber of Commerce Intra-City visit
• Fast Facts Brochure
• Information Paper
• Earned Media
End Result
• Temporary Vehicle Registration Fee
• Formed/Funded Transportation Study
Group
• Ownership of the issue