Transcript Low Cost High Impact Communicationx

Low Cost High Impact
Communication
Nilam Prasai
IFPRI
What it is?
• Communication tools that can be used to
promote research/outputs when there is no
money for larger communication campaigns
• Services that are covered by communication
division plus the com activities that
researchers can do on their own
Options/Windows
• Option 1: official IFPRI publications/translations,
media campaigns, seminars/events, and
presence/features on www.ifpri.org, etc.
• Option 2: simple things researchers or someone
on their team can do that have significant ripple
effects
How
• Sensitize researchers on the strength of
various social media and other tools (next
slide)
• Speak their language to generate interest
• Build their capacity
Social Media
• Facebook, twitter
• An example
– Stakeholder survey conducted by EPTD
– Started with online survey in survey monkey
– Got only 20 responses
– Approached COM unit to post survey on various
social media outlets including facebook, twitter,
and blog world hunger
– Received 450 responses from around the world
Wikipedia
• Directs large number of web traffics to our
IFPRI.org website, ASTI, and Harvest choice
• Appears in Google’s first 20 results for 88
percent of the top 100 global brands (Goldfarb
2009)
• Available in more than 283 languages
• May reach million mobile internet users,
which otherwise may not be reachable
Wikipedia Cont…
• The recent deal between a global mobile network
operator, Orange and Wikipedia will let mobile
internet users in Africa and Middle East to access
Wikipedia without incurring data charges.
• Help researchers to create entries for projects and
conferences, news and facts, interesting findings,
Knowledge tools or products
• Examples: SAM, IMPACT MODELS; web-portals such as
Food Security Portal) or for key-words that defines
projects such as bio-fortification, bio-technology,
collective action and property rights and so forth.
Some examples
• http://en.wikipedia.org/wiki/IFPRI
• http://en.wikipedia.org/wiki/Biofortification
• http://en.wikipedia.org/wiki/Agricultural_Scie
nce_and_Technology_Indicators
• http://en.wikipedia.org/wiki/Global_Hunger_I
ndex
Blogs
• Creating/Writing on your own/project’s blog
• Writing or commenting on someone else’ blog
• Example
– Our researcher Derek Headey wrote a blog post on
Dani Rodrik’s blog as a guest blogger
– Page views: 783 (6th most viewed publication page)
– Referrals from Dani Rodrik’s blog: 131
– Referrals from Vox: 40
– PDF downloads: 279
Mendeley
• Reference manager and academic social network
• Example
– Mendeley Groups (Agriculture Health and Nutrtion
– Mendeley Profile (Xiaobo Zhang, Shenggen Fan)
• http://www.mendeley.com/profiles/shenggenfan/
• http://www.mendeley.com/profiles/xiaobozhang/
Data Visualization
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Tableau
Excel
ArcGIS online
Embed the link of the visualization in multiple
channels
• Google API/Charts
Publishing Publications and Data
Together
Sharing Research Data together with publication
influences citation rate
Jon Sears (2011): By 35percent in paleoceanography
Henneken (2011): By 20percent in astronomy
Piwowar et. al (2007): By 69 percent in medical research