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EFFECTIVE COMMUNICATIONS
LOUISE BREAREY – PRINCIPAL ADVISOR
WORKSAFE NZ
EFFECTIVE COMMUNICATION
• Communication and Health and
Safety Culture
• Theory
• Communication and new
legislation
• Examples
• Lessons
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WHY IS COMMUNICATION
IMPORTANT?
High performing organisations have
•A positive health and safety culture
– not a blame culture
•Leaders who demonstrate
commitment
•Engaged workers
•Learning Culture
•Effective risk management
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CONDITIONS FOR SUCCESS
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Respect
Trust
Open
Empowered
Clarity
Assured
http://learninglegacy.independent.gov.uk/publica
tions/pre-conditioning-for-success-analysis-ofhuman-and-organ.php
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COMMUNICATIONS – PART OF
THE SOLUTION
• BUT alone will not manage health and
safety
• Needs to be part of how health safety
is managed
http://learninglegacy.independent.gov.uk/publications/communic
ation-and-action-for-a-safer-london-2012-olympic.php
• Human beings will make mistakes –
telling them not to doesn’t work
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NEW HEALTH AND SAFETY ACT 2015
Primary Duty of Care (s36) - information,
training instruction
Same Duty (s34) - Consult, co-operate
with and co-ordinate
Designers, Manufacturers, Importers,
Suppliers, Installers, Constructors,
Commissioners (s39-43)
Officers (s44)
Worker engagement, participation and
representation (Part 3)
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AVOID THIS RISK – NOT
EFFECTIVE COMMUNICATION
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DESIGNERS - CONSTRUCTION
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BIM – FOR CONSTRUCTION
PROJECTS
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EFFECTIVE COMMUNICATION WITH WORKERS
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Clear message
Why as well as what
Fresh – keep updating
Specific
Usually positive
Consistent
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HOW TO COMMUNICATE
• Not just written
• Face to face often best
• Suitable for the audience
- language, content and media
• Always seek feedback
• Use multi channels
• New media
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EFFECTIVE COMMUNICATION
• Two way – listening
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- You said – we listened
Report back – Coloured Boards,
Committees, personally
Need communication skills
Tone – vary it
Body language (93% when delivering a
verbal message)
Actions – particularly leaders
- conversations
- availability
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GUIDING RULES
1. Simplify, simplify, simplify
2. Always put yourselves in the end-user’s shoes
3. Make it engaging and appealing
4. Keep it ‘short and sweet’
5. Focus on excellent basics (but provide onward
direction for more)
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EXAMPLES
• Inductions – site specific in
construction
• Videos of how to do a task – what
good looks like
• Visual methods/task analysis
• SOPs with symbols and pictures
• Posters
• Celebrate success
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VISUAL STANDARDS
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VISUAL STANDARDS – REDEFINE THE NORMS
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Single topic
Limited text
Pictures speak for themselves
Positive branded
Used by all contractors on site
Prioritised topics
Used by everyone (assurance,
directors, supervisors etc)
http://learninglegacy.independent.gov.uk/publica
tions/benefits-of-using-visual-standards.php
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‘Tool Box Talks’…
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DAILY ACTIVITY BRIEFINGS
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Brief, but don’t rush
Open questions test understanding
Have the right equipment – white
board
Summarise key points - handouts
Benefits beyond health and safety
http://www.hse.gov.uk/construction/lwit/assets/downloads/com
munications-toolbox-talks.pdf
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POSITIVE MESSAGES
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CELEBRATE SUCCESS
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EFFECTIVE COMMUNICATION
– OUTCOMES AND BENEFITS
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Teamwork
Honest feedback
Information flows
Buy in
Innovation
Value
Efficiency gains
http://learninglegacy.independent.gov.uk/publications/comm
unication-and-action-for-a-safer-london-2012-olympic.php
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MY EXPERIENCE – INDICATORS
COMMUNICATION NEEDS TO IMPROVE
Rules posted, but clearly not followed
Mainly negative – don’t messages
H&S minutes trivial matters
Workers told, no role in decisions
Accident reports that blame employees
Near miss/hazard reporting system not used
Communications one way
Briefings are endured - boring
Unsafe behaviours not challenged
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Effective?
SUMMARY
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Keep it simple
What good looks like
Variety of channels - consistent
Check understanding/effectiveness
Requires skills
Benefits beyond health and safety
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