Transcript (PPTX, 4.28MB)

Recent development
Ticketingmarket
Live Nation buys Ticket master
Take-over Timoco by See Tickets
SFX Entertainment buys Paylogic
CTS Eventim buys See Tickets, Top Tickets France,
Stage Entertainment (RU)
Ticketsctipt picks up 8,6M equity
Ticketmaster buys Ticketnet
Ticketmaster buys Sherpa.be
Etc.
Question:
Why would SFX Entertainment and Live Nation
want to own a ticketing company?
Answer:
Data!!!
Question:
What do they give in return?
Answer:
Tools to sell more tickets for them:
Agenda websites
Data to improve online sales
Physical presale points
Question:
How can they afford all these take-overs?
Answer:
Thanks to YOU and YOUR visitors!
Stager (www.stager.nl) in
short
R’dam pop venues + festivals collaboration
1 system for all processes (Productionplanning,
Marketing, Ticketing)
Ticketfee invested in production process
KISS philosophy (Keep it Simple Stupid)
Data ownership by venue / festival
Personalization (target markting)
How to run a ticketing
company?
Development – Jira
Support – Zendesk
Finance – CASH
Operation – Podio
Communication – WhatsApp
Income ticketer
Servicefee
0,75 – 1,25 per ticket
Per transaction 0,75 – 1,25
3,00 – 4,00 per ticket
Cost ticketer
Transaction fees - per order
Development – big investment but relatively little
ongoing
Hosting – the cloud vs. phisical servers
Support – 24/7?
Marketing – core business
Conversion funnel
Tickets in Main Navigation
Activating ticket button
Notable ticketbutton
Socalled media
Other tips:
• Use visitors history – What is in the interest of a
person
• Aftersales – Reach out to your audience
• Pricing – Mainly in pre-sale phase price is an
incentive
• Trustworthy - Same look and feel as your own
website
The future of ticketing
Apps, mobile payment and the rise of the middelmen
Frolly (www.frol.ly) / Seaters (www.seaters.com) – app for
last minutes
I am inn (www.iaminapp.com) - boosting app + free tickets
Timesquare (www.tmsqr.com) - Agenda with “all” Dutch
concerts from venues.
MyOrder (https://www.myorder.nl) - Mobile payment +
ticketshop integration
Ticketswap (https://www.ticketswap.be) - Re-sell your
tickets
The future of marketing &
communication
Target marketing, User data, User profiles
Further segmentation of the audience – P2P communication
Data analysis will become affordable
Personal “virtual” agents (apps)
Localization – The GPS in your phone will decide
Communication will be less managable – End of Facebook
and rise of group and 1-on-1 communication
The future audience
People will have a centralised “profile” (copy of themselves) in
the cloud that checks out information in other databases.
What people like, admire, who they want to relate to, what they
posses is in that profile.
Apps on a personal device (agents) will suggest, advise, or even
plan your social life.
Automation of social life: my app tells me there is a gig that
matches my profile/likings within 10 km distance. 3 of my
friends will go there and my ticket is automatically purchased.
The future of the venue
Crowd-investment in bands – the crowd as
programmer?
Specialized venues vs. venue as rental space
without identity ?
Will pop/rock music be the new classical music
– an audience that will slowly die out?