Transcript 商用英文簡報與口語溝通之教學 Teaching Presentation and Oral

97年度高級職業學校外語群教師英語專業課程研習
商用英文簡報與口語溝通之教學
Teaching Presentation and
Oral Communication in Business
陳其芬
國立高雄第一科技大學
應用英語系副教授
11/20/2008
Outline
1. Teaching Objectives
2. Abilities Required for Oral Communication
in Business
3. Curriculum Design
4. Teaching Methods and Activities
5. Evaluation Methods
6. Conclusion
Before we start…
What do you think is the most important quality
for oral communication in business?
A.
Communication skills
B.
Business knowledge
C.
Cross-cultural knowledge
D.
Thinking / Problem-solving skills
E.
Confidence
I. Teaching Objectives
What do we expect our students to be able to
do in business communication?
My goal is for students to be able to
communicate in English

effectively,

appropriately, and

professionally.
II. Abilities Required for
Oral Communication in Business
Language (verbal)
Image (non-verbal)
Knowledge: 1. socio-cultural knowledge
2. business etiquette
3. business background knowledge
4. marketing and persuasive strategies
Thinking skills
Visual literacy
III. Curriculum Design
Needs analysis
Pedagogical needs
-
Teacher’s needs
-
Learners’ needs
-
Learning context
*[參考商用英語會話 I、II 課程大綱]
Business needs
-
Requirements of
potential jobs
-
Needs of possible
employers
III. Curriculum Design
Skill-based & function-based syllabus
1.
2.
3.
4.
5.
6.
7.
Greeting, introducing,
receiving visitors, making
small talk
Active listening
Taking orders and making
arrangements
Asking and responding to
questions
Making requests and
accepting/declining requests
Making a sales phone call and
a sales visit
Handling complaints and
making apologies:
8.
9.
10.
11.
12.
13.
14.
Making suggestions and
responding
Giving presentations
Describing trends, charts,
tables, and graphs
Participating in and chairing
meetings
Making arguments and
showing
agreement/disagreement
Negotiating - bargaining and
making concessions
Handling questions in job
interviews
IV. Teaching Methods and Activities
3 Ps: Presentation (explanation & modeling)
Practice (controlled activity)
Production (task-based activity)
Part A. Presentation in Business
Part B. Oral Communication in Business
Part A. Presentation in Business
1.
Modeling through Video/Audio input
2.
Working with non-verbal communication
3.
Building business-related vocabulary and
background knowledge
4.
Structuring and designing PowerPoint slides
5.
Working with presentation language
6.
Making an individual or group presentation –
Task-based activities
7.
Developing thinking & evaluation skills
Part A. Presentation in Business
1.
Modeling through Video/Audio input
[Example from Youtube]

Who are you talking to?

Why are you talking to them?

How much time do you have?

What story are you trying to tell?
Part A. Presentation in Business
2.
Working with non-verbal communication
[Example: How to project yourself, see Appendix A]
[Activity: Show and Tell]

Eye contact

Facial expressions

Posture

Gestures & movement

Voice, speech rate, & tone

Enthusiasm & confidence
Part A. Presentation in Business
3.
Building business-related vocabulary and
background knowledge
[Activity: Reading and analyzing presentation scripts]
[Example: A presentation script, see Appendix B]

Explain the structure of a presentation

Find transitional sentences

Identify key points

Come up with a title for the presentation

Make an outline for the presentation
Activity: Look at the titles given by each group
and choose which one is the best.
1.
AYT & Its strengths
2.
AYT construction company
3.
Why Consider AYT for Your Construction Project
4.
AYT: International construction company – Finland
5.
AYT Corporation
6.
AYT COMPANY
7.
Considering AYT for Construction Project
8.
AYT is Your Best Choice
9.
AYT : The Best Choice of Construction Project
10.
Introduction of AYT
Part A. Presentation in Business
4.
Structuring and designing PowerPoint slides
- title
- organization (beginning, outline/overview,
main points, conclusion)
- graphic design & visual effects
* The style needs to be consistent!!
[Basics of making ppt slides: see Appendix C]
[Example of student ppt presentation: see Appendix D]
Part A. Presentation in Business
5.
Working with presentation language

Opening and closing

Body

Trends, charts, & graphs

Q & A – the RACER model (Respond, Answer,
Check, Encourage, and Return to presentation)
[Useful phrases and vocabulary for presentation: see Appendix E]
[Language for describing trends, charts, & graphs: see Appendix F]
[Handling questions – the RACER model: see Appendix G]
Part A. Presentation in Business
6.
Making an individual or group presentation –
Task-based activities
Examples of activities:

presenting your school: to recruit foreign students

presenting a city: to recruit foreign investors or to attract
foreign tourists

presenting a company and its products (e.g., the Giant
Bicycles)

presenting a hotel and its service (e.g., the Grand Hotel)

presenting a comparison of 3 products and make a
recommendation (e.g., cell phones, cell phone service
providers, PCs, scooters, cars, flat TVs, etc.)
* [Student presentations: Example 1 & Example 2 ]
Part A. Presentation in Business
7.
Developing thinking & evaluation skills

making a strategy plan through a preparation
checklist [see Appendix I]

formative peer evaluation of the effectiveness of
each other’s presentation

journal writing: self-analysis of the (video-taped)
presentation
[Example of an after-presentation checklist: see Appendix J]
Part B. Oral Communication in Business
1.
Modeling through Video/Audio input
2.
Working with non-verbal communication
3.
Working with language
4.
Building cross-cultural awareness in communication,
business-related vocabulary, and background
knowledge
5.
Practicing situation-based activities & case studies
6.
Developing thinking & evaluation skills
Part B. Oral Communication in Business
1.
Modeling through Video/Audio input
2.
Working with non-verbal communication

Greetings / address forms

Self-introduction

Eye contact

Handshaking

Posture

Clothing

Personal space
[Example from Youtube]
[Example from Eric Brockovich]
Part B. Oral Communication in Business
3.
Working with language

practicing language for a variety of
communicative functions

developing sensitivity to language use:
diplomatic language [see Appendix K]
Diplomatic Language

Avoid using “you”. Use “we” instead.

Soften your tone by using such verbs as “seem”,
“appear”, “look”, and “sound”.

Don’t use “should”. Use some modals to create a
suggestive tone, such as “may”, “might”, “can”, “could”,
“would”, “probably”, “perhaps”, and “maybe”.

Use questions to make requests and give suggestions.

Use “sandwich” expressions. Give a positive comment
first, then a negative one with “but”, and finally a positive
ending.

When disagreeing, use “I’m afraid”, “I may be wrong,
but…”, or “Would it be better…” to soften your tone.
Part B. Oral Communication in Business
4.
Building cross-cultural awareness in
communication, business-related vocabulary,
and background knowledge
[Building cross-cultural awareness in communication: Appendix L ]
[Case study – The Barbecue: Appendix M ]
A joke – Be aware of cultural stereotypes
A world survey was conducted by the UN last month. The only
question asked was: "Would you please give your honest opinion
about solutions to the food shortage in the rest of the world?"
Unfortunately, the survey turned out to be a huge failure...
In Africa they didn't know what "food" meant.
In Western Europe they didn't know what "shortage" meant.
In Eastern Europe and China they didn't know what "honest" meant.
In East Asia they didn't know what "your opinion" meant.
In the Middle East they didn't know what "solution" meant.
In South America they didn't know what "please" meant, and
In the U.S. they didn't know what "the rest of the world" meant.
Part B. Oral Communication in Business
5.
Practicing situation-based activities & case studies
Examples of activities:








receiving visitors at the airport / in the office
handling a customer’s complaint on the phone / in the
customer service counter
making a sales phone call / a sales visit
participating in an internal meeting on the plan for a farewell
party / a workshop
bargaining in the store
negotiating in a formal meeting (for a contract /
distributorship / compensation)
participating in a trade show
handling job interviews
[Examples of a role-play activity: see Appendix N]
Part B. Oral Communication in Business
6.
Developing thinking & evaluation skills

Making planning strategies [Example of
negotiations worksheet: see Appendix O]

Evaluating the effectiveness from both the buyer’s
and the seller’s perspectives

Self-analysis of the performance [see an example
in Appendix P]
V. Evaluation Methods

Formative evaluation through peers and
the teacher

Summative evaluation [see an example
in Appendix Q]
VI. Conclusion

"If there is any great secret of success in life,
it lies in the ability to put yourself in the
other's place and to see things from his point
of view as well as your own."
~ Henry Ford

Communication = Information + Relationship

Plan well and practice smartly.
Your comments and questions are
welcome. Thank you!
Contact Information
Dr. Chi-Fen Emily Chen
Department of English
National Kaohsiung First University
of Science and Technology
Web: http://www2.nkfust.edu.tw/~emchen/Home
Email: [email protected]
Phone: 07-601-1000 ext 5118