Transcript wed_aft_no_happy_accident_part1x

No Happy Accident:
An Intentional Strategy to
Increase Employee Engagement
in Student Success
Tim Derozier & Natalie Kistner
Northeast Wisconsin
Technical College
Not Us!
Lofty Goals
Every Student, Every Day,
Every One, Every Way.
Laurice Snyder
Supervisor of Community
Education Services
Foud du Lac, WI School District
A Brief History
• In 2009, the Dream Catcher
movement launched at NWTC
• In 2010 – Dream Catchers met
Achieving the Dream
• AtD and NWTC Shared Visions
• College-wide birth of Dream
Catchers in August, 2010
– Kay McClenney keynote
– “Dream Catchers” & Exercise
Purposeful Engagement
Foundation
Branding
Communication
Involvement
Flexibility
Fun
Foundation
• NWTC’s Intentional Culture of
Success
– Culture created BY us, not happening TO
us.
• Mission, Vision, and Core Values
– We teach them, reinforce them, and now
measure them in performance reviews
• Leaders Model Engagement
– Co-created vision:
NWTC is a cutting edge life-long learning
college that transforms, strengthens, and
inspires.
Stories Shape Culture
• Student Success Stories
• Reading of Scholarship Applications
• Students Needing Assistance
– Shared Harvest
– Almost Fre-Cycle, Career Closet
• The last stop between family
sustaining wages and poverty
Branding
• What’s in a Name?
– A LOT! People need something to rally
around… a mental shortcut
– Phrase synonymous with student success
– A label to affix to the numerous projects,
meetings, initiatives, and reports
affiliated with the movement
• I say Dream Catchers, you say…
STUDENT SUCCESS!
Branding Student
Success
Communication
• Many so-called “engagement
strategies” are really communication
plans.
• Three stages to a good communication
plan:
1) Building Message – Influence Name
Recognition
2) Creating Awareness – Influence
Attitude
3) Impact – Influence Behavior
Communication
• Varied approaches from different, credible voices
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Intranet links and project updates (Aw)
DC Guy (Aw)
Bulletin Boards, Banners, etc… (Aw)
T-shirts (Aw)
College President (Aw & At)
In-Service Keynote speakers (At)
Newsletters (electronic and paper) (At)
Will (At)
New Employee Orientation (Aw)
Student Panel (B)
The stories that we tell (B)
The Dallas 11 (B)
The Anaheim 16? (B)
Involvement
• No employee left behind
– Open project teams and committees
– Solicit employees from all divisions,
departments, functions, and locations
– Provide a variety of avenues for
participation
– Recognize successes
– Make being a part of Dream Catchers
something to be proud of
Flexibility
• Switch from Sub-Committees to
Project Teams
• Newsletter out; Blog enhanced
• Feedback from Dream Catcher pilot
teams utilized (early alert, LASSI)
• Mandatory Advising Changes
• Incorporation of Will
***All fueled by data
The Evolution of Will
The need to create a
visual connecting
ALL employees to
student success
The desire to link
seemingly disparate
projects and
initiatives to student
success
FUN
• Dr. Rafn parodies “Ghostbusters”
with “Dream Catchers”
• DC guy video
• Will
• “Conferency” Success 1st Summit
• Humorous blog entries and contests