Transcript SMCOct Presentation.ppsx

Social Media
Club
Virginia Beach
Social Media Club Virginia Beach
Afraid of change
Social Media Club Virginia Beach
Change is good!
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Change is inevitable
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Adapt to change
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Embrace change
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Stay ahead or be
left behind
Social Media Club Virginia Beach
An Introduction to Social Media:
What is it?
The meaning of the term ’social media’ can be derived if
we examine both of the words which constitute
it. Media generally refers to advertising and the
communication of ideas or information through
publications/channels. Social implies the interaction
of individuals within a group or community
Taken together, social media simply refers to
communication/publication platforms which are
generated and sustained by the interpersonal
interaction of individuals through the specific medium
or tool.
Social Media Club Virginia Beach
Communication
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Blogs: Blogger (service), Livejournal, TypePad, Wordpress, Vox,
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Microblogs / Presence apps: Twitter, Pownce and Jaiku
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Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock
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Social network aggregation: FriendFeed, Youmeo
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Events: Upcoming.org, Eventful, Meetup.com, Social Media Club
Collaboration
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Wikis: Wikipedia, PBwiki, wetpaint
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Social bookmarking: Delicious, StumbleUpon
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Social News Sites: Digg, Mixx, Reddit
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Opinion sites: epinions, Yelp
Multimedia
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Photo sharing: Flickr, Zooomr, Photobucket, SmugMug
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Video sharing: YouTube, Vimeo, Viddler, Revver
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Livecasting: Ustream, Justin.tv, Stickam
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Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter
Entertainment
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Virtual worlds: Second Life, The Sims Online
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Online gaming: World of Warcraft, Everquest, Age of Conan
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Game sharing: Miniclip.com
Social Media Club Virginia Beach
Engagement
Social Media Club Virginia Beach
Benefits of Social Media for
Business
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Increasing Brand Awareness & Online Presence.
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Increasing Reputation Management.
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Improving Search Engine Rankings.
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Increasing Relevant Visitor Traffic.
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Improving Return of Investment (ROI) for your
Product or Service. (Virtually Free)
Social Media Club Virginia Beach
Putting together all the pieces
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Lifeblood
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Traditional Marketing
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Referrals and word of mouth
Print Ads, Flyers & Mailers
Web 2.0 Marketing
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Social Media