Transcript Task-Based Organization Plan - Indico

Outreach, Education & Communication
S. Goldfarb – Outreach Support – 12 May 2011
Organization

Mandate
 Michael & Steve Received Mandate on Monday
 Currently Preparing Response
○ Iteration on Mandate
○ Creation of Outreach, Education & Communication Team
 Input Welcome
○ Coffee Being Consumed in Significant Quantities
○ What Role Do You Want To Play?
○ How Much Can You Contribute?
○ What Else Is Needed?

Outreach, Education & Communication Plan
 To Be Drafted In Coming Weeks
○ Clear Priorities
○ Well-Defined Roles for All Members of Team
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New Journal of Physics

IOP Science Journal
http://iopscience.iop.org/1367-2630
 Scientific Write-Up (Target: Particle Physicists)
 General Written Abstract (Target: Readers)
 Video Abstract (Target: Readers)

In the Works
 ATLAS Di-Jet Exotic Search
○ G. Choudalakis, A. Gibson, F. Ruhr
 ATLAS Minimum Bias Analysis
○ Alison Lister

Under Consideration
 Public Targeted Video Abstracts of Major Topics
 Part of Discovery Package Effort
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Di-Jet Video

Public Version
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Discovery Packages

Goal
 Be Prepared with Content for ATLAS Discovery

Target
1. First, General Public (Via Media)
2. Later, Students

Content
 Physics Write-Ups for Public
○ Currently Working on SUSY (Erik, Michael, et al.)
○ Short, Human-Readable Text
 Images, Multimedia
○ Considering Topics, Formats (Joao, Claudia, et al.)

Other Efforts
 IPPOG, CERN, US-LHC Communicators, etc.
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Virtual Visits Update

Upcoming Visits
 May 24 – William Floyd HS
 May ?? – Coos Bay, Oregon HS
 June 6 – Australia (Science Minister)

Upgrades Expected
 Adjust Video Resolution for EVO
 Create Webcast Public Site
 Investigate Skype
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Resonance Goes America
Line 6
Martin White
Rusty Boyd
Ceri Perkins
Kyle Cranmer
Randy Dangler
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Resonance Goes America

Line 6 Guitar Electronics Company
 Approached Us In April
○ Saw Images of Rusty, Randy, Martin Using Their Goods
○ Want to Blog, Advertise, etc. About ATLAS & Line 6
○ Lawyers, Press Office, Purchasing O.K.

Kyle Cranmer
 Has a Booth in NY World Science Fair
○ Will Promote ATLAS
○ Will show DVD, Sell Some CD’s

Ceri Perkins
 Preparing Press Releases
○ Institutional Press Officers in U.S.
○ Official US Release Date – June 1
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