Transcript Best Practices

Best Practices
Marty MacKay
Douglas Kahler
Communication is Key!
Bring us in at the very
beginning, even if you
don’t have much
information.
Share all you can with
us about the client.
Communication is Key!
Let us help you sell the
destination; always
include us in the
planning for the sites.
Communication is Key!
Especially internationally
as we can advise on
Congress dates that might
affect availability, etc.
Use us to help educate on
cultural differences when
planning.
Communication is Key!
Introduce us to the
program leads (TD)
sooner, that way they
can be comfortable with
all the plans before they
get on site.
Let us be part of all the
logistical planning;
use our expertise.
Collaborate Early and Often!
Collaboration at the
outset is even more vital
to ensure relevance the
first time!
Collaborate Early and Often!
Counsel your customer on
Action vs. Progress.
Collaborate Early and Often!
Schedule a joint conference
call with DMC & customer.
Share your customer’s
previous experiences / likes
/ dislikes.
Ask direct questions and
share the answers on
budget / priorities
/expectations.
Collaborate Early and Often!
Avoid proposing elements
requiring extensive
research and
customization.
Ask us what’s hot!
Trend Watch
Erica Hussey
Mark Wells
"Destination Immersion” Events
• Flipping the off-site experience
• Unexpected twists in traditional venues, warehouse
transformations, festival themes and block parties
"Destination Immersion” Events
• Flipping the off-site experience
• Unexpected twists in traditional venues, warehouse
transformations, festival themes and block parties
How We Stay Ahead of Trends
•
Blog reading and internet research
How We Stay Ahead of Trends
• Network with top décor producers to see what is new
How We Stay Ahead of Trends
• Paying attention to “what’s hot” in pop culture
• Movies, music, awards shows
How We Stay Ahead of Trends
Creating the trends is
the way to ensure we
are ahead of them!
“ARE THEMES BACK?”
Yes! We create Themed Immersion!
To connect with the Theme in today’s
environment, Guests want to attend a
Story they can tell others.
Guests want to experience something
that their friends have not…
Guests want to experience something
that their friends have not…
Guests want to be part of the
collective story…
Guests want to be part of the
collective story…
Guests want to be part of the
collective story…
Social Networking extends the event!
Guests want to have their perspective
changed and to be inspired…
Guests want to have their perspective
changed and to be inspired…
Guests want to have their perspective
changed and to be inspired…
Guests want to have their perspective
changed and to be inspired…
Does your dog bite?
Q&A