Transcript - Catalyst
Info Sheet Survey Results Favorite Movies Of the year… • Man of Steel x5 • The Great Gatsby x4 • Fast and Furious 6 x2 • Iron Man 3 x2 • The Hobbit • • • • • Avengers Batman Wreck It Ralph Impossible Lolita Favorite Movies Of all time… • Inception x3 • Lord of the Rings x2 • Rio • Spider-Man • 127 Hours • August Rush • Comedy • Iron Man • Chicago • • • • • • • • • • Rush Hours Spirited Away Cruel Intentions Catch Me If You Can Toy Story The Prestige The Shining Psycho What happens in Vegas Lion King Favorite TV Show Currently… • Big Bang Theory x2 • How I Met Your Mother x2 • Community x2 • Grey’s Anatomy • Gossip Girl • The Carrie’s Diary • Awkward • That ’70 Show • • • • • • • • • MasterChef Breaking Bad Dexter Pretty Little Liars Revenge New Girl Walking Dead Sports Center Running Man Favorite TV Show As a kid… • Pokemon x3 • Fresh Prince of Bel-Air x2 • Dragon Ball Z x2 • Sesame Street • Scooby Doo • All That • One piece • Recess • • • • • • • Mickey Mouse Teen Titans Fairly Odd Parents The Batman Happy Family Rugrats Do not remember x3 Reality TV? • 13: Don’t watch it • 7: Watch it, and like Real Housewives, Master Chef, Cake Boss, Who is Going to Be a Millionaire?, Jersey Shore, Survivor, Amazing Race, Say Yes to the Dress • 2: No Answer Outside of School & Work Hobbies • Playing sports x7 • Watching Movies x5 • Gaming x4 • Reading x3 • Hang out with friends x3 • Shopping x2 • • • • • • Dancing x2 Watching anime Painting Watching Sports Surfing the Web Staying at home by myself Outside of School & Work Procrastinating • Watch TV and movies x4 • Surfing Web x3 • Computer games x2 • Facebook x2 • Laziness x2 • Twitter • • • • • • Instagram Schoolwork Great Weather Too many activities Bad Time Management Nothing Source of News • • • • • • • • • Internet x6 CNN x6 Yahoo! News x5 Seattle Times x4 MSN News x2 NBC News New York Times King 5 Komo 4 News • Local News Channels • The Daily Show • • • • • Le Monde CCTV-4 Twitter Facebook Mom Why do we communicate? June 25, 2013 Why We Communicate? Reason 1: To “transmit” information • Focus is on information flowing in a linear way between people in six steps. Sender Encodes Transmits Receiver Decodes Impact Why We Communicate? Reason 1: To “transmit” information • “Transmission” definition: – “Communication is a process whereby bits of information are transmitted and distributed across space for the control of distance and people.” • Communication involves the “exchange,” “transfer,” “sending,” or “transmission” of information. Why We Communicate? Reason 2: To “construct” norms • Focus is on how communication suggests and affirms certain things as normal (what is, right or good). • Example: – Super Bowl Sunday Why We Communicate? Reason 2: To “construct” norms • “Constructionist” definition: – “Communication is a process whereby particular definitions of normalcy (what is, or what should be) about the world are constructed and reinforced.” • Communication involves the “sharing,” “construction,” “affirmation,” and “reinforcing” of certain ideas about normalcy. Transmission and Constructionist Reasons for Communication • Each of these is a broad, general reason that helps to explain what communication is and why we do it. • Neither reason is sufficient on its own to explain why we engage in communication and how we are influenced by communication. Applying Perspectives to Mass Mediated Communication • The mass media’s influence lies in their ability to shape our understandings of the world by simultaneously . . . – providing and emphasizing selected information (transmission) ; – presenting and affirming certain definitions of normalcy (construction) ; and – doing this with large, heterogeneous, and scattered audiences. What are the norms suggested in this clip? Mass Media and Society Role of Mass Media in Society • Cultural system of the United States – Consists of inter-related “arenas” in society – Arenas defined by common philosophy Business Politics Education Religion Legal Mass Media as an Arena of Public Life • Important arenas in modern cultures • Common philosophies of U.S. media arena • Focus: How U.S. media arena intersects with other arenas Roles of Mass Media: 1. Media Effects Research • Underlying assumptions in early research (1910s-1920s) – Growth of social science research • Use of “scientific method” • Cause and effect – Darwin’s ideas Media Effects: Payne Fund Studies (1929) • 12 studies to examine influence of movies on society • Key findings about influence on children • Problems with research methodology • Led to ideas of the “Magic Bullet” effects of media Media Effects: Cantril Study (1938) • Orson Welles’ “War of the Worlds” radio broadcast • Responses differed among people Media Effects: Katz & Lazarsfeld’s “Personal Influence” Studies (mid 1950s) • Influence of mass media on voting behavior • Role of “Opinion Leaders” • Led to “Two-Step Flow” model of media influence Media Messages Opinion Leader Step 1 Society Step 2 Media Effects: 1920s to 50s to Now Media Messages Society’s opinions or behavior changes Roles of Mass Media: 2. Cultural Studies Research • The Birmingham School (England, 1960s-70s) – “Cultural Ideologies” – Focus: How cultural ideologies show up in media content – Crucial role of mass media Cultural Studies Perspective Cultural Ideologies Media Messages Society Perspective emphasizes that culture precedes media Cultural Studies: Caveat • People have some ability to “resist” media messages – Our values can prompt resistance – Such resistance occurs within sub-cultural pockets In-class Activity https://canvas.uw.edu In-class assignment 1.docx Tomorrow Readings • • • • Obenauf, “The revenge of print” Klein, “Culture jamming” Lohr, “How privacy vanishes online” Carr, “Is Google making us stupid?”