Transcript LinkedIn - Florida State University

Maximizing
Linked
FLORIDA STATE UNIVERSITY
College of Communication & Information
LinkedIn for the Student
Professional
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Why have a LinkedIn?
Students and LinkedIn
Maximize Your LinkedIn
Utilizing Group/Alumni Networks
Pulse & Connected
Finding the Job
Recommendations
FLORIDA STATE UNIVERSITY
College of Communication & Information
Why is LinkedIn Important?
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More than 364 million registered members
Best place to get hired for a job!
Over 39 million students/recent graduates
Students are LinkedIn’s fastest-growing
demographic
• 25 million LinkedIn profile views per day
• Stay on top of industry news
FLORIDA STATE UNIVERSITY
College of Communication & Information
Recruiters & LinkedIn
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Over 94% of recruiters are looking at you
Keyword Searching
Join industry groups & follow discussions
Follow key industry influencers
Don’t have to guess your skills and
qualifications
• Recommendations
FLORIDA STATE UNIVERSITY
College of Communication & Information
Recruiters & LinkedIn
Business Transformation Leader
• “LinkedIn is by far the most potent tool
available to job seekers and recruiters today to
break through the noise and connect with
each other. LinkedIn bridges the gap. The guy I
met had used LinkedIn only once a few
months earlier to create his profile. I told him,
frankly, that's like using a samurai sword as a
kitchen knife. ” – Prashin Chaturvedi
FLORIDA STATE UNIVERSITY
College of Communication & Information
What Recruiters Look For
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Does this person really want the job?
Who does this person know?
Who has this person impressed?
Recommendations?
Can this person transform experiences and
communicate them effectively?
FLORIDA STATE UNIVERSITY
College of Communication & Information
Benefits of LinkedIn
• Professional business website to self-promote
• Connections to groups, alumni, companies,
and business professionals in any industry
• Find jobs and/or internships
• Stay connected to the latest industry news
with PULSE
FLORIDA STATE UNIVERSITY
College of Communication & Information
Maximizing LinkedIn
• Professional profile picture
• Education (awards, honors, leadership,
involvement)
• Work experience / internships
• Volunteer/Community Service
• Group/Extra-Curricular Involvement
FLORIDA STATE UNIVERSITY
College of Communication & Information
Making a Robust Profile
• Write a Compelling Summary
– WHO are you, beyond your degree/experience?
– WHAT makes you different from everyone else?
– WHY should someone choose to work with,
connect, endorse, or communicate with you?
FLORIDA STATE UNIVERSITY
College of Communication & Information
The Summary
Personalize!
FLORIDA STATE UNIVERSITY
College of Communication & Information
Don’t Skip!
The Headshot
• If the summary statement
tells people who we are, a
professional profile picture
SHOWS it!
• Use a photo that is
professional AND
personable.
FLORIDA STATE UNIVERSITY
College of Communication & Information
Connecting with YOUR Group
FLORIDA STATE UNIVERSITY
College of Communication & Information
Join and Participate in Groups
• Peer engagement
• Post articles and
ask questions
• Make connections
in areas of
passion
FLORIDA STATE UNIVERSITY
College of Communication & Information
Alumni on LinkedIn
• Explore possibilities: See what
alumni in your field have
accomplished
• Make connections: Reach out to
alumni in your field for industry
expertise and career opportunities
• Find opportunities: From mentoring
to jobs, alumni are often ready
help!
FLORIDA STATE UNIVERSITY
College of Communication & Information
Looking up Alumni
• Search by:
• Location
• Company
• Industry
FLORIDA STATE UNIVERSITY
College of Communication & Information
Pulse App
• LinkedIn product
• App for Android, iOS
and HTML5 browsers
• News from multiple
RSS feeds
• Personalized news
FLORIDA STATE UNIVERSITY
College of Communication & Information
Connected App
• Connected provides an easy way to strengthen your
relationships - takes dates/events out of regular LinkedIn
and reminds you about them
• “Celebrate moments that matter”: Know when people in
your network change jobs, are mentioned in the news, have
work anniversaries or birthdays
• “Stay connected to your connections”: In a matter of
minutes and just a few swipes, Connected makes
networking more fun and light touch. Connected’s cardbased app experience, a first for LinkedIn, puts people at its
center, is simple and easy to use. Connected is a focused
app that is specifically designed to help you network
effectively.
FLORIDA STATE UNIVERSITY
College of Communication & Information
Updating Your Profile
• Make your profile detailed
• Use an appropriate picture
• Add connections
• Personalize your page
• Add certifications and skills
• Write a compelling summary
FLORIDA STATE UNIVERSITY
College of Communication & Information
Posting Content
• Don’t post at
night or
weekend
• Busiest times:
morning and
midday, Monday
through Friday
FLORIDA STATE UNIVERSITY
College of Communication & Information
Posting Content
• 20 posts per month
can help you reach
60 percent of your
unique audience.
• You typically reach
20 percent of your
followers with a
single post.
FLORIDA STATE UNIVERSITY
College of Communication & Information
Skills
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Skills are more than just education
Skills broadcast your abilities
People can endorse your skills
See what skills are popular in your field
FLORIDA STATE UNIVERSITY
College of Communication & Information
FLORIDA STATE UNIVERSITY
College of Communication & Information
Following Companies
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Learn new developments on your favorite company
LinkedIn gives recommendations of other companies
Following a company shows you're interest
See how others who are interested in that company
or working for that company are marketing
themselves
• See ALUMNI at those companies 
FLORIDA STATE UNIVERSITY
College of Communication & Information
Following Companies
FLORIDA STATE UNIVERSITY
College of Communication & Information
Finding a Job
• You can search for a job right on LinkedIn
• You can search by: Location, Company Size,
and or Industry
• LinkedIn will show you open positions that are
posted
• You can save jobs, save searches, and or apply
right there from LinkedIn
FLORIDA STATE UNIVERSITY
College of Communication & Information
Finding a Job
FLORIDA STATE UNIVERSITY
College of Communication & Information
FLORIDA STATE UNIVERSITY
College of Communication & Information
Keeping in touch
• Tracking friends, coworkers, family
• Celebrating work anniversary, new job, etc.
• Say Congrats
• Send a message—Hi!
• New possible connections
FLORIDA STATE UNIVERSITY
College of Communication & Information
Be an All-STAR!
FLORIDA STATE UNIVERSITY
College of Communication & Information
5 STEPS
Be a linkedin All-Star
FLORIDA STATE UNIVERSITY
College of Communication & Information
#1 Professional Header w/
Targeted Keywords
FLORIDA STATE UNIVERSITY
College of Communication & Information
#2 Impactful Summary
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Give a summary!
Make it Concise
Media Links
Include Contact Information
Tell a story
FLORIDA STATE UNIVERSITY
College of Communication & Information
#3 Market your Experience
• Gain experience
• Include all achievements
• Use action verbs and pay attention to tense
FLORIDA STATE UNIVERSITY
College of Communication & Information
FLORIDA STATE UNIVERSITY
College of Communication & Information
#4 Provide Examples
• Show your work
• Keep tabs on all activities and try to leave with
something tangible
• Website, Github, Youtube
FLORIDA STATE UNIVERSITY
College of Communication & Information
Stay Engaged
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Update Content constantly
Endorse others
Upload relevant content
Connect
REACH OUT
FLORIDA STATE UNIVERSITY
College of Communication & Information
Questions?
FLORIDA STATE UNIVERSITY
College of Communication & Information