Transcript Project Communication Plan

Project
Communication
Plan
Facilitated by : Jean-Claude Adzalla
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Objectives
• Gain a common understanding of the need
for communication in project management
• Identify appropriate communication
methods
• Develop a project communication plan
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
What is a project communication
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
PM Book definition
A project communication plan
1. Stakeholders identification
2. Stakeholders analysis
3. Project communication
plan
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
So how do you develop a
communication plan to
ensure your project’s
success?
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Two steps activity
1. The first step in building your
plan is to identify your project
stakeholders and determine
the best communications
vehicle.
2. Next, you build your plan.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Communication Vehicle
Choosing the proper
communications vehicle is a
critical part of developing an
effective communications
plan.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Knowing what information
needs to be presented to
whom and how often will help
you select which methods of
communication will be most
effective.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
The vehicle
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Two Types of Communications Plans
for Your Project
1.Regular or Ongoing
Communication Plan
2.One-time or Event-driven
Communication Plan
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Regular or Ongoing Communications
• Regular, or ongoing,
communications include those
opportunities you have to
communicate to your project team
members, sponsors, steering
committee members, and other key
stakeholders on a regular basis.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Regular or Ongoing
Communications
• These types of communication
could include your regular status
reports, scheduled project team
meetings, monthly updates with
the steering committee, or
regularly scheduled updates on a
project.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Tips
• Use your stakeholder analysis to
develop these routine and ongoing
communications for the project.
• Review this plan at regular intervals
(quarterly) to ensure that you are
adequately communicating to those
stakeholders who are closest to the
project.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Sample Regular
Communication Plan
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
One-time or Event-driven
Communications
• Work with your project team to
identify opportunities, for one-time
communication. This plan could
also include critical issues
sessions, vendor meetings,
training schedules, and roll-out
schedules.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
How to identify one-time
communication opportunities
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal
Take-away
• When developing your
communications plan keep in
mind that the key is to always
have the receiver as the focal
point—not the sender.
• Make your communications
deliberate and focused.
UN HABITAT Urban Youth Fund
Training of Beneficiaries
8-12 November 2010 - Kathmandu, Nepal