Transcript Ivan Lorencic

Matura and the media-case study
Slovenia
Ivan Lorencic, Headmaster at the II
Gymnasium Maribor
21. February 2003
The role of matura
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Matura-major change in the history of Slovene
education
the introduction of matura became one of the focal
points of the public and the media
introduction of matura was project based
1993-1995
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The lack of a strategy for communicating with the
media
Only MES had public relation person
Coordination of communication was in the hands of
MES
Well planned press conferences and regular response to
the critique of matura
The same journalists were covering the matura topic
Only written sources of information
2001
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Communicating with the media was much more
planned
Matura still preserves the interest of the public
Introduction of NEC web site
Positive conclusions
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Clearly defined role of different institutions- easier acces to
information
Good planning of press conferences at important stages
Responses being given in time
In moments of crisis statements for the public were released
The coordination of the communication with the media by
MES enabled transparent cooperation with the media
The key matura people were involved in communication
with the media
The awareness of the importance of communicating with the
media remains after many years of matura
Negative conclusions
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The lack of strategic planning in the early stage of
matura
No public relations persons in the key institutions
Explanatory documents were prepared hastily
No web site